Facebook Introduces New Custom Templates for Stories Ads

Facebook is introducing new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. These new templates build off of the previous default templates, which allowed marketers to take any digital asset and render it as a fullscreen, vertical ad. Customizable stories templates make it possible for marketers to turn existing assets into stories ads with minimal effort. With these tools, marketers can produce creative that feels natural to the stories environment. Initial tests with Instagram Stories showed that using customizable templates instead of using the default templates may lead to better campaign performance. This is because it allows marketers to tailor an asset for their specific brand and campaign.