Facebook is Wrong 27% of the Time When Detecting Users’ Interests

According to a recent study, 27% of US adult Facebook users say the platform’s classification of their interests is inaccurate. Further, 74% of users didn’t know that Facebook maintained a list of their interests.
Only slightly more than half of users (51%) say they’re comfortable with Facebook compiling this information. These statistics are based on a study from Pew Research Center, who asked a representative sample of users to reflect on the data that had been collected about them.
The survey of Facebook users was conducted between September and October of 2018. Although Facebook makes it easy for people to find out how its algorithm has categorized their interests in the “Your ad preferences” page, it’s not well communicated.