DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
About Clinch
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).
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AD TECH AND MARTECH
Smartly.io | March 17, 2023
Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announces significant company advancements, stemming from months of strategic moves—including two acquisitions, a new platform release and strategic hires to senior leadership—under the guidance and vision of industry veteran Laura Desmond. The company, which holds certified partnerships with media leaders Meta, TikTok and Google, among others, brings dynamic integrations to the digital and social space, successfully “redefining social and creativity,” according to Nikhil Lai, Senior Analyst at Forrester.
Desmond, the former Global CEO of Starcom Mediavest Group and senior executive of Publicis Groupe, has a seasoned track record for creating symbiotic relationships between advertising and technology—influencing opportunities that reshape entire industry categories. As was the case in 2021, where Desmond, a member of DoubleVerify’s Board of Directors and operating partner at Providence Equity, played an integral role in leading its IPO—one of the most successful in the media and technology sector that year.
“When Providence acquired Smartly in 2019 and I became Chair of The Board, the company’s potential was clear from the start. Smartly is uniquely solving real problems that brands and marketers need to have solved: agile creative and media management at the same time; rapid intelligence around performance—what's working and what's not; the ability to execute personalization at scale. The steady updates we’ve been making are unlocking a depth and breadth to the technology that’s affording brands the ability to move across channels as fluidly as the consumers they aim to engage do,” commented Desmond. “Coupled with the additions of Brett Wein as Chief Sales Officer, and Oli Marlow-Thomas as Chief Innovation Officer, I am confident that our vision for Smartly.io will effectively redefine the future of digital advertising for brands and marketers alike.”
Smartly.io’s continuous releases to Workspaces has created a unique full-funnel, multi-channel approach to social advertising, integrating creative, media buying and intelligence at scale, in one platform. Specifically, the company’s creative-focused adtech enables marketers to:
Reach Smartly: Automate campaign workflows across all major platforms, reaching audiences quickly, easily and cost effectively.
Engage Smartly: Create beautiful, cohesive, and effective creative across the funnel that drives action.
Learn Smartly: Extract consolidated actionable insights to respond to audience behaviors in real-time to maximize return on investment (ROI).
"The depth of knowledge [Smartly.io] brings across verticals is really impressive,” said Merry Morud, Lead, Global Creative Optimization for Consumer Products at Uber. “On top of that, they have a fantastic creative team, which is very mobile-first, which is what we, as digital marketers, in a mobile space and mobile-first world look for.” Uber, a longtime client of Smartly.io, has used the company’s platform to execute iterative creative approaches at scale as part of their global media buying practice.
Smartly.io, now managing upwards of $5B in media spend, is unlocking the ability for true multi-platform brand building that exceeds both customer expectations and drives engagement across platforms, at scale. As a result, platform partners like Meta have leveraged Smartly’s Advantage+ Shopping solution to deliver upwards of 150 creative variations across all creative placements, expanding consistent brand reach and personalization in a privacy-safe way.
“Reinvention tends not to come from large scale companies, so we are using our nimble size and strong influence to create real movement in the industry,” said Oli Marlow-Thomas, Chief Innovation Officer, Smartly.io.
ABOUT YOU, one of Europe’s fastest growing fashion platforms, leverages Smartly’s TikTok Shopping Ads across markets. Since implementation, it's seen a near 30% uplift in ROAS for catalog sales, compared to the business-as-usual catalog sales campaigns, and greater than 100% uplift for "add to cart” actions compared to TikTok’s data.
“The Smartly Digital Advertising Platform is the result of years of collaborations, acquisitions and continuous innovation that’s allowing us the ability to really push the limits of what’s been possible, up until now that is. We’re working on some exciting new builds with partners that will hit the market in the coming months, that will take dynamic creative and media optimization to new heights,” continued Marlow-Thomas.
To learn more about the Smartly Digital Advertising Platform and how it’s revolutionizing the industry, please go to https://www.smartly.io.
About Smartly.io
Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. Visit Smartly.io to learn more.
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DISPLAY ADVERTISING
Loop Media | March 09, 2023
Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12.
Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty."
(Source – Businesswire)
Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry.
About Loop Media, Inc.
Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.
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