Facebook is Wrong 27% of the Time When Detecting Users’ Interests

Facebook | January 21, 2019

According to a recent study, 27% of US adult Facebook users say the platform’s classification of their interests is inaccurate. Further, 74% of users didn’t know that Facebook maintained a list of their interests.
Only slightly more than half of users (51%) say they’re comfortable with Facebook compiling this information. These statistics are based on a study from Pew Research Center, who asked a representative sample of users to reflect on the data that had been collected about them.
The survey of Facebook users was conducted between September and October of 2018. Although Facebook makes it easy for people to find out how its algorithm has categorized their interests in the “Your ad preferences” page, it’s not well communicated.

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California Real Estate Advertising Guidelines for Real Estate Agents. January 2018 marks the start of some new guidelines from the California Bureau of Real Estate. Watch this short video to get a better understanding of what is required as part of any real estate advertising in California. This guidance applies to all real estate advertising including but not limited to printed ads, digital ads, audio, business cards, stationary, and online materials.

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California Real Estate Advertising Guidelines for Real Estate Agents. January 2018 marks the start of some new guidelines from the California Bureau of Real Estate. Watch this short video to get a better understanding of what is required as part of any real estate advertising in California. This guidance applies to all real estate advertising including but not limited to printed ads, digital ads, audio, business cards, stationary, and online materials.

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Targetspot and Gadsme Join Forces to Launch In-Game Audio Ads to the World

Targetspot, Gadsme | September 16, 2022

Targetplay, a new division of Targetspot (Paris:ALTGS) (Brussels:ALTGS) dedicated to gaming, today announces a new representation partnership with Gadsme, a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios. Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale. Guillaume Monteaux, CEO of Gadsme, declared: “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format - jointly developed with Targetplay - is designed to maximise audio KPI’s and minimise user disruption.” Guillaume Monteaux, CEO of Gadsme, declared: “We are focused on delivering best in class non-intrusive monetization solutions to our gaming community and our elegant and unique audio format - jointly developed with Targetplay - is designed to maximise audio KPI’s and minimise user disruption.” The most premium inventory in the market Adam Pattison, Global Head of Targetplay, said : “Our advertising partners have been experimenting with in-game audio, and our partnership with Gadsme gives them access to some of the most premium inventory in the market today.” “Targetspot was always a pioneer in the audio industry and with this division we maintain our vision of opening new possibilities in the audio advertising industry. Mobile gaming advertising spending is forecasted to reach 130 billion dollars worldwide in 2025*, a great opportunity for audio ads who are preferred by 75% of mobile users over video ads** because they allow the gamer to keep playing”, stated Mario Cabanas, General Manager at Targetspot. *Source: Source: Juniper Research; ID 1240471 I Survey period: 2020, worldwide ** Source: Audiomob study About Gadsme Gadsme is a premium In-Game Ad monetisation solution, specialising in non-intrusive Ad formats. Recently backed by UbiSoft and Galazy Interactive and working with some of the largest gaming and advertisers worldwide. Their unique product offers stability and premium inventory, with a suite of options, including clickable performance based In-Game ads, to serve the entire advertising world with measurable KPIs and maximise revenue for game studios. About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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Digital Advertising Company Radically Increases Productivity, Migrates Kubernetes Application Between Clouds in One Week with Mirantis

Mirantis | September 28, 2022

Mirantis, freeing developers to create their most valuable code, today announced that Choozle, which provides a digital advertising software platform, chose Lens Autopilot to migrate its application on an urgent, one-week migration deadline. After quickly expanding its customer base, Choozle found itself in need of a more scalable infrastructure to support hundreds of daily active users. The company’s engineering operations team started adopting Kubernetes, using Google Kubernetes Engine (GKE). Choozle chose to use the Mirantis DevOps-as-a-Service offering that combines Lens, the world’s most popular Kubernetes integrated development environment (IDE), with expert services from Mirantis site reliability engineers. “The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle. “The entire team at Mirantis was prepared and available for everything that we needed for the migration,” said Mike Baldassare, director of product and engineering operations at Choozle. “Today, we have a successfully migrated application that went from a legacy AWS Kubernetes cluster to a scaled, much more modern solution that preserves a better future for our application and our customers. Choozle has been successful by choosing really great partners, and I would definitely put Mirantis on that list of great partners that we've had in our company’s history.” Mirantis provided a dedicated team to manage and execute the transition. Lens eliminates the Kubernetes complexity that has hindered mainstream developer adoption since its inception. Lens enables users to easily manage, develop, debug, monitor, and troubleshoot their workloads across multiple clusters in real-time – supporting any certified Kubernetes distribution, on any infrastructure. The Lens desktop application has an intuitive graphical user interface and works with Linux, macOS, and Windows operating systems. Lens Autopilot features compelling guaranteed outcomes, including the technical ability after 12 months to achieve a 10 times increase in application deployment speed, 75% reduction in security vulnerabilities, accelerated time to remediation, and 2-4 times reduction in operational costs. “When you are growing exponentially, you don’t want to slow your developers from providing optimal customer value,” said Anoop Kumar, director of professional services for Americas, Mirantis. “We were able to not just quickly migrate Choozle from a legacy AWS deployment to Google, but we did it without any extra burden on the developers.” A desktop application, Lens lowers the barrier of entry for those just getting started with Kubernetes and radically improves productivity for people with more experience. With more than 5 million downloads, more than 600,000 users, and 18,500 stars on GitHub, Lens is the most popular integrated development environment (IDE) for Kubernetes. Lens DevopsCare extends the capabilities of Lens to provide a complete managed CI/CD toolchain that is managed and supported by Mirantis and configured to meet the unique needs of the development process. In addition to the CI/CD capabilities, Lens DevopsCare also provides developers with policy-based proactive security and best practices, metrics on their development process and environment, as well as extensive support to enhance the developer experience and reduce the cognitive load for everyday development tasks. To learn more about why Choozle chose Lens, read the case study. About Mirantis Mirantis helps organizations ship code faster on public and private clouds, increasing developer productivity by removing the stress of managing infrastructure. The company combines Intelligent Automation and cloud native expertise to provide a ZeroOps approach to managing and operating Kubernetes and cloud environments. Mirantis delivers a public cloud experience on any infrastructure, from the data center to the edge, with one cohesive cloud experience for complete app and DevOps portability, a single pane of glass, and automated full-stack lifecycle management, all based on open source. Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Inmarsat, Nationwide Insurance, PayPal, Reliance Jio, Societe Generale, Splunk, and S&P Global. Learn more at www.mirantis.com. About Choozle Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com

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Nextdoor and Oracle Advertising Announce Strategic Collaboration

Nextdoor, Oracle Advertising | October 18, 2022

Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.” Oracle Moat, part of Oracle Advertising, is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. Oracle Moat delivers solutions that assist in measuring advertising effectiveness, including verification and attention, as well as reach and frequency. Irina Dzyubinsky, head of product for Oracle Moat said: “To maximize value, advertisers are increasingly demanding in-depth measurement tools and guardrails that extend into user-generated content, to deliver effective and trusted campaigns. Nextdoor connects brands with a uniquely engaged, local audience. By working together, we’re able to give advertisers greater control over where, and around what content, their campaigns run, and to help drive even more successful campaigns.” In addition to using Oracle Moat, Nextdoor strives to provide a trusted environment for all marketers and users on the platform. In February of 2022, the company released Nextdoor’s annual Transparency Report, which highlighted the company’s investment in neighborhood vitality, its community-oriented approach to moderation, and provided transparency around Nextdoor’s user-first approach to engaging with government requests for user information and moderation. For more information about advertising on the neighborhood network, visit https://business.nextdoor.com/en-us/enterprise. About Nextdoor Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 295,000 neighborhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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