ADVERTISER CAMPAIGN MANAGEMENT
ChannelAdvisor | October 22, 2021
ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program.
Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Online, Pickup in Store (BOPIS) at their retail stores and/or warehouses.
ChannelAdvisor's solution is designed to help sellers participating in Amazon Local Selling to manage the in-store pickup experience, including their store setup, store-level inventory, and order status updates ("ready-for-pickup" and "picked up"). In-store pickup adds to ChannelAdvisor's existing solutions for sellers who leverage a range of Amazon services.
Online shoppers have grown accustomed to the convenience and speed of in-store pickup. Our solution helps sellers in Amazon Local Selling provide the in-store pick-up options their customers are actively seeking. We're thrilled to invite sellers to leverage ChannelAdvisor's expanded support to help grow their businesses."
Steve Frechette, vice president of product management at ChannelAdvisor
Amazon is among more than 200 selling channels integrated with ChannelAdvisor's robust platform, enabling brands and retailers to reach consumers worldwide. ChannelAdvisor's platform includes powerful automation capabilities that offer brands and retailers a competitive edge, helping streamline operations, improve inventory and order management, and boost product visibility across marketplaces, search engines, retail and social sites.
ChannelAdvisor is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more.
Integral Ad Science, Viant Technology | September 23, 2021
Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies.
Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud and other forms of invalid traffic (IVT).
“Viant’s expertise and CTV scalability uniquely position us to bring this partnership to brands and agencies,” said Jon Ahuna, Senior Vice President of Technical Operations, Viant. “We remain committed to working with trusted partners, such as Integral Ad Science, to support the current and future needs of CTV advertisers.”
Connected TV is among the fastest-growing channels in digital advertising today. According to eMarketer, 67% of the U.S. population is expected to be using CTV by 2025, representing a $27 billion-dollar ad market.
“With our CTV fraud pre-bid solution, we’re helping brands and agencies optimize their CTV campaigns more effectively and make every impression count,” said Chance Johnson, Chief Revenue Officer, IAS. “Our expanded partnership with Viant provides their customers with important insights and control to maximize their media buying for CTV campaigns.”
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.
Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.
AcuityAds Inc. | September 28, 2021
AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies.
Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%.
AcuityAds was selected as one of Globe and Mail's Canada's Top Growing Companies due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice, and Purple Mattress are turning to illumin.
"We are honored to be recognized on The Globe and Mail's 2021 Report on Business ranking of Canada's Top Growing Companies list for two consecutive years, to be included as a top company in Canada is a testament to the success of our illumin and further demonstrates a need to help brands across the U.S. and Canada understand the consumer journey."
said Tal Hayek, Co-Founder, and CEO of AcuityAds.
Launched in 2019, Canada's Top Growing Companies editorial ranking aims to celebrate entrepreneurial achievement in Canada by identifying and amplifying the success of growth-minded, independent businesses in Canada. It is a voluntary program; companies had to complete an in-depth application process in order to qualify. In total, 448 companies earned a spot on this year's ranking.
The complete list of 2021 winners and accompanying editorial coverage is published in the October issue of Report on Business magazine—out now—and online.
"As we look toward the future, Canada's Top Growing Companies offer both inspiration and practical insights for other firms facing similar challenges," says James Cowan, Editor of Report on Business magazine. "The entrepreneurs behind these companies are smart, tenacious, and unwavering in their commitment to their goals."
"Any business leader seeking inspiration should look no further than the 448 businesses on this year's Report on Business ranking of Canada's Top Growing Companies, Their growth helps to make Canada a better place, and we are proud to bring their stories to our readers."
says Phillip Crawley, Publisher, and CEO of The Globe and Mail.
About The Globe and Mail
The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 6.4 million readers every week in print or digital formats, and Report on Business magazine reaches 2 million readers in print and digital every issue. The Globe and Mail's investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.
AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying, and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique digital advertising capabilities to close the gap between planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety, and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America