Facebook Makes Multiple Changes to Ad Policies for Financial Services

Facebook | May 10, 2019

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services. Some changes make the ad policies more restrictive, while others make the policies more lenient. Facebook updated its advertising policies last summer to require written approval before promoting cryptocurrency products and services. The process involves taking into account licenses an advertiser has obtained, whether they are traded on a public stock exchange (or are a subsidiary of a public company) and other relevant public background on their business. Advertisers will still need to be pre-approved to run ads promoting cryptocurrency. Prior approval will not be required for promoting access to information.

Spotlight

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Begin with the end in mind Identify your goals Analyse your business. Set your time-frame What is your best case and worst case scenario?

Spotlight

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Begin with the end in mind Identify your goals Analyse your business. Set your time-frame What is your best case and worst case scenario?

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ZeroSum Launches Auto-Stream: World's First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers

ZeroSum | November 11, 2021

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand standards, lengthy turnaround times and costly production make it difficult to do so efficiently. Auto-Stream, fueled by ZeroSum's extensive inventory database, with a proprietary audience of active shoppers and vehicle identification number (VIN)-level attribution, eliminates these barriers, all with the push of a button. The platform allows users to activate new campaigns in less than 24 hours by integrating a dealer's live vehicle inventory to create, target and deliver VIN-specific ads. The proprietary technology eliminates the high cost of production by using artificial intelligence (AI) to build individual commercials with integrated automaker brand standards for each VIN in inventory. Auto-Stream targets active car buyers who are in the market to purchase vehicles that are already on dealer lots. In the past year alone, there has been an 81% increase in TV streaming, with 76% of homes in the US having a connected TV according to Nielsen data. With millions of prospective car buyers using streaming services every month, marketers are eager to explore more targeted and efficient OTT and CTV advertising options. We created Auto-Stream to help them make that happen effectively by offering what no other platform can: VIN-level attribution for video." Andy Lobred, President, ZeroSum. For auto dealers, Auto-Stream results in engagement with in-market shoppers while maximizing reach without the cost of traditional TV ad production. The platform helps dealers reduce and realign their budget spend based on current buyer shopping behavior in their specific market, allowing them to fill their sales funnel with qualified buyers more quickly and at a lower cost. Dealers will now be able to directly connect the media dollars with actual units moved, resulting in better traceability and utilization of marketing spend. For agency and auto group partners, the platform is a high-gross profit product that provides real-time reporting while giving access to unique automotive audiences and premium OTT/CTV inventory without the need for ad operations, video production, or demand-side platform (DSP) minimum, as the technology can be run on any budget. "We feel what Auto-Stream provides is truly a game changer," said Nick Dionne, Vice President of Product and Marketing, ZeroSum. "The ability to have intelligent, customizable, inventory-fueled creative options, done quickly with none of the hassle, will allow our customers to modernize their marketing in ways never before possible." "No other technology can dynamically and automatically adjust creative and spend distribution based on real-time data like ZeroSum's can," said Dionne. "Dealers using MarketAI are seeing inventory turns moving as much as 40% faster while acquisitions costs are reduced by 70%." The Auto-Stream debut follows ZeroSum's launch of MarketAI, the industry's first AI-driven marketing platform, earlier this year. Now used by thousands of dealers nationwide, the MarketAI platform houses an inventory of hundreds of millions of VINs and related data, allowing dealerships to leverage the cross-platform advertising system to specifically target active shoppers. The MarketAI platform can be paired with social media, digital display, search, and Auto-Stream to increase performance. About ZeroSum ZeroSum is a leader in software, marketing and data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, data and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real time.

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Cinedigm Networks Announces Record Streaming Ad Revenue Growth

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm. Combined with a rapidly increasing customer base due to stay-at-home guidelines, ad impressions are up more than 570% since the Pandemic began in March 2020. To ensure ad opportunities are filled, Cinedigm has also focused on scaling the total number of advertising supply side platforms (“SSPs”) reaching the company’s inventory, and added 25 new ad partners alone in October. “Cinedigm is in the perfect position to take advantage of the great shift of ad dollars from Cable to streaming,” Said Erick Opeka, President of Cinedigm Networks. “Major national brand advertisers have woken up to the power of targeted digital advertising in the living room, and our portfolio of premium enthusiast networks delivers the audiences and engagement that is increasingly difficult to reach on legacy television.” To continue the current ad revenue growth trajectory, Cinedigm plans to further expand the launch of new networks, with 15 new channels signed to launch over the next twelve months. The company is also planning to expand its ad-supported device footprint beyond the current 850 million device base, through the addition of additional high quality partnerships alongside key partners like Samsung, PlutoTV, IMDBtv, Vizio and dozens more.

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Patriot Software Launches TV Advertising to Reach American Business Owners

Patriot Software | December 30, 2020

American organizations have confronted phenomenal difficulties this year, and Patriot Software is set for ensure bookkeeping and finance isn't one of them. Patriot Software launched a public TV mission to guarantee organizations of all sizes they can set aside time and cash with Patriot's accounting and payroll software. Begun in the basement of a factory more than 3 decades ago, Patriot knows direct how significant it is for business to have simple software that really works, so they can focus in on what they specialize in. Patriot tapped All-Inclusive TV office Marketing Architects for the campaign. They launched with two diverse creatives, "Our Mission, Your Success" and "The Few," both identified as winners by the agency’s creative pretesting platform. The pilot will run for one month on networks like CNN, Comedy Central, Fox Business News, and ESPN.

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