PPC Entourage | September 25, 2020
PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur himself, Zagare has an unquenchable thirst for all things Amazon and a passion for sharing that knowledge with other sellers to help them take steps towards personal and financial freedom. This passion naturally led to the creation of the Amazon Ads Playbook, a guide designed to simplify the entire process of creating successful Sponsored Products, Sponsored Brands (including Sponsored Brands + video) and Sponsored Display campaigns. The Amazon Ads Playbook Series is a downloadable PDF containing 28 done-for-you Amazon advertising campaigns, including step-by-step video instructions for every campaign, personally guided by Zagare.
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DISPLAY ADVERTISING
Comcast Technology Solutions, PremiumMedia360 | May 26, 2021
Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the potential to avoid revenue loss caused by dropped spots as a result of order execution errors and invoicing delays. The integration can save work hours that otherwise would have been spent on solving data inconsistencies between buyer and seller systems.
"TV media has always been a science of managing and accessing information for more accurate buys and more effective media operations," said Richard Nunn, Vice President and General Manager of Comcast Technology Solutions' Advertising Suite. "At the same time, between multiple systems, manual inputs, and a lack of standardization, accessing that data quickly and accurately has been an ongoing challenge—made even more difficult by the ever-increasing screens and video outlets to manage." Our mutual clients will now have access to the Ad Management Platform's quick insights and actionable data as a result of our integration. This enables them to optimize and execute swiftly across the media landscape. CTS and PremiumMedia360 are collaborating to fill the gap between workflow and opportunity."
"PremiumMedia360 is a company built on automating and streamlining data exchange – and amplifying value – between TV buyers and sellers," said Cordie DePascale, PM360's Chief Strategy Officer. "That's an even more pressing need in light of recent changes in the tv landscape. With increasing emphasis on efficiency and insight, as well as cross-screen advertising and digitization, there is much more data to handle—and faster data is a must-have. To address these issues, the integration of CTS and PM360 will offer our joint clients instant access to important information to analyze, evaluate, execute, and report back to stakeholders—even in the middle of a project—saving them countless hours they currently spend on those tasks. That rapid insight is a true win for both of our companies' clients at a critical juncture in the evolution of TV media."
About Comcast Technology Solutions
Comcast Technology Solutions provides the industry with the technology, size, and expertise to expand and navigate the fast-changing media and entertainment technology landscape through its CTSuite portfolio of technology solutions. We create technology that solves industry issues, reimagines what is possible, and transforms businesses in an ever-changing world. Comcast Technology Solutions provides more than 20 years of dependable real-world broadcast and digital experience, based on Comcast's know-how, proven facilities, scalable platforms, and infrastructure. We work with customers to redefine expectations and deliver the future to global audiences.
About PremiumMedia360
PremiumMedia360 helps media agencies and sellers to buy, sell, and partner more effectively by empowering them to control the data that fuels their interactions. Its reporting and collaboration tools significantly reduce the time and resources required to understand the status of campaigns—from order to invoice. As a result, airings records stop being bottlenecks and start to act as the source of business insight that they should be.
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ADVERTISER PLATFORMS
PostcardMania | December 10, 2020
PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses.
Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products.
The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.
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