For retail advertisers, Shopping ads continue to overshadow text ads

searchengineland | February 12, 2019

Across all verticals globally, Google Shopping ads captured 36 percent of search spend in Q4. Isolating accounts buying in USD currency, Shopping ads accounted for 27 percent of spend in Q4, down slightly from 28 percent in Q3, Marin found.

Spotlight

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates that over half (54%) of major companies have suffered a material drop in trust over the last two years, resulting in a total $180bn in lost revenue.

Spotlight

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates that over half (54%) of major companies have suffered a material drop in trust over the last two years, resulting in a total $180bn in lost revenue.

Related News

AD NETWORKS

Kohl’s Expands Advertising Opportunities with Kohl’s Media Network

Kohl’s | July 22, 2022

Kohl’s (NYSE: KSS) today announced the expansion of Kohl’s Media Network (KMN), the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of omnichannel media services. The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results. “Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer. “Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer. “We look forward to continuing to grow our offerings with KMN to provide industry-leading services that drive business growth for Kohl’s, our partners and ultimately inspire discovery among our customers.” Kohl’s has spent more than six decades connecting with and learning about its customers and today, boasts a loyal and engaged customer base of more than 65 million. Kohl’s shoppers visit the website over 1.7 billion times annually and engage across email, the Kohl’s App and in the company’s more than 1,100 stores, offering extensive reach across channels. Kohl’s strong customer relationships create unparalleled opportunities for increased inspiration and discovery of relevant products through non-intrusive advertising while driving new revenue streams for the company. Kohl’s Media Network provides a platform for the company to leverage its data assets, loyalty program, media buys and sales channels into revenue and strong results for advertising partners. Reaching Loyal Shoppers Throughout Their Journey With nearly two billion site visits per year and millions of active, engaged customers and loyalty members, Kohl’s channels are strong advertising platforms with the data to serve relevant content to targeted custom audiences. Kohl’s has built deep relationships with its customers, and advertisers can work with Kohl’s Media Network to create awareness, influence, engagement, and ultimately drive conversion with the Kohl’s customer through the full digital media suite. KMN enables brands to share their own story and advertise on Kohl’s digital platforms and through off-site digital advertising. On-site channels include sponsored product ads, brand pages, email ads, and Kohl’s App push notifications. Off-site channels include paid social and influencer ads, off-site display ads, video, and streaming audio. Expanding KMN to Drive Growth Kohl’s Media Network continues to evolve through strategic partnerships that enable innovation, new capabilities and insights. To drive further results, KMN has continued to expand with new enhancements including cross-targeting, industry-leading omnichannel data integration and closed-loop reporting. The company continues to make progress and develop best-in-class product offerings that create more ways for advertisers to engage with their audiences. Kohl’s Media Network has already seen great success with key partners such as adidas, Bali, Carter’s and Levi’s, and expects continued growth in the coming years. To learn more about Kohl’s Media Network, visit Advertising.Kohls.com. About Kohl’s Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more than 1,100 stores in 49 states and the online convenience of Kohls.com and the Kohl's App, Kohl's offers amazing national and exclusive brands at incredible savings for families nationwide. Kohl’s is uniquely positioned to deliver against its strategy and its vision to be the most trusted retailer of choice for the active and casual lifestyle. Kohl’s is committed to progress in its diversity and inclusion pledges, and the company's environmental, social and corporate governance (ESG) stewardship. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.

Read More

AD NETWORKS

Apple Leaves Advertisers Shocked

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. Mobile marketers were expecting Apple to expand its anti-tracking feature on iPhones, but the company appeared more reserved at the Worldwide Developer Conference. Advertisers think that Apple might be feeling the pressure from companies voicing their dissent about the company’s tactics. Meta had recently slammed Apple for its anti-tracking grievances. Apple has never clearly addressed the issues in the advertising ecosystem full of publishers, developers, third-party ad tech vendors, and businesses that advertise. “There’s been a lot of collateral damage, where privacy was more expensive than [Apple] thought,” said Rabah Rahil, chief marketing officer at Triple Whale, an e-commerce mobile marketing platform. “It’s one thing to put privacy first when everyone’s rich, but it’s another thing when people are going through really challenging times and economic headwinds.” Rahil has been working with thousands of small and medium-size merchants on Shopify, merchants that use mobile app marketing to grow. He thinks they are struggling because of Apple’s advertising changes. Apple has made it hard for apps and publishers to get direct information on their audience unless the person gives direct permission. However, IP addresses have brought some solace to marketers so they can keep measuring their ad campaigns, which ad placements were effective and which audience to target. Most marketers think Apple changed how it delivers it anti-tracking notices. It may still prevent data-sharing. It could make options like Private Relay, one of the last vestiges of tracking, more available.

Read More

MOBILE ADVERTISING

Warner Bros. Discovery to Slash up to 30% of Ad Sales Team

Warner Bros. Discovery | June 16, 2022

Warner Bros. Discovery (WBD) is set to slash its global sales team by as much as 30% to meet its annual cost-cutting target of $3 billion. According to The Information, it is starting with buyout offers this week for some people working within its U.S. advertising sales force. This development comes after the $43 billion merger of Discovery and AT&T’s WarnerMedia. Based on the information shared by sources with The Information employees get a chance to voluntarily leave the company through the buyouts, The report noted that approximately 1000 people will lose their jobs due to these cost-cutting measures. Natural attrition, layoffs and the buyouts will likely fulfil WBD’s target. A hiring freeze has already been put in place ad sales. Warner Bros Discovery CFO Gunnar Wiedenfels said, “We feel more confident than ever about achieving our $3 billion cost synergy target, and believe there is a much greater opportunity off of the current baseline and that target will ultimately prove conservative.” Warner Bros Discovery CFO Gunnar Wiedenfels said, “We feel more confident than ever about achieving our $3 billion cost synergy target, and believe there is a much greater opportunity off of the current baseline and that target will ultimately prove conservative.” WBD CEO David Zaslav talked about how the company’s ad sales segment presents an opportunity for cuts due to a lot of overlap in roles post-merger. Post-merger, WBD had about 100 million paid direct-to-consumers subscribers across its streaming services, including Discovery+ and HBO Max.

Read More