DISPLAY ADVERTISING, RETARGETING
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others.
Cinedigm's dynamic overlay and split-screen ad units, powered by Triplelift's in-show programmatic technology, are contextually aligned to the content and delivered dynamically, making these products measurable and targetable for the first time and enabling brands to leverage the demand-side platform (DSP) of their choice.
Chief Technology & Product Officer at Cinedigm, Tony Huidor, said, "In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content."
(Source: Cision PR Newswire)
"According to TDG research, six out of ten households saw material on a FAST channel in 2021."
The numbers are set to grow faster than any other platform this year. With in-show advertising experiences, marketers can reach these viewers in a relevant and targeted manner, complementing conventional commercial spots throughout Cinedigm's FAST portfolio.
TripleLift is an advertising technology company redefining ad placement by combining creativity, media, and analytics. Its marketplace serves the world's leading publishers, brands, streaming firms, and demand-side platforms, with over 1 trillion ad transactions processed monthly. The firm has been on the Inc. 5000 and the Deloitte Technology Fast 500 for five consecutive years, recognized on Business Insider's list of Hot Ad Tech Companies for three consecutive years and was voted AdExchanger's Most Innovative TV Advertising Technology in 2021.
DISPLAY ADVERTISING, MOBILE ADVERTISING
Magnite | January 13, 2023
Brightcove Inc., the world's most reliable streaming technology business, announced a strategic partnership with Magnite, the world's most prominent independent sell-side advertising platform. Magnite will enable advertising for all Brightcove clients, growing fill and delivery to accelerate customer revenue. Brightcove will also combine the SpringServe ad server to provide publishers with more visibility, transparency, and control over the available ad supply.
Brightcove has thousands of clients worldwide and has always supported standards-based interfaces with ad servers and supply-side platforms (SSPs). After inspecting data from billions of ad-supported play requests on its industry-leading server-side ad insertion technology, Brightcove identified a significant potential to assist clients in monetizing their unsold ad inventory.
Available directly across Brightcove, Magnite's SSP capabilities will allow Brightcove to generate income for these clients. In addition, integrating with the SpringServe ad server will give these clients a clear picture of available ad inventory and a strategic chance to monetize their video content more effectively.
CEO of Brightcove, Marc DeBevoise, said, "The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers' efforts to monetize their video content."
Sean Buckley, CRO of Magnite, stated, "We're looking forward to working with the Brightcove team to bring turnkey monetization to its high-quality video streaming customers."
Magnite is the biggest independent sell-side advertising platform in the world. Using its technology, publishers monetize their content across all devices and media, including online video, CTV, display, and audio. The world's top agencies and brands rely on the platform to access brand-safe, high-quality ad inventory and conduct billions of advertising transactions each month. Anchored in bustling New York City, Los Angeles, mile-high Denver, and historic London, it also has offices across North America, LATAM, EMEA, and APAC.
DoubleVerify | February 07, 2023
DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it.
BeatString has been a part of server-side ad insertion (SSAI) fraud schemes, targeting connected TV (CTV) inventory since 2019. The fraudsters first spoof residential IP addresses and audio applications and set up a fake SSAI server, making false audio ad requests to attract advertisers. Then, if an advertiser from the legitimate audio channels bids on this accretive inventory and makes a profit, the money goes to them instead of the audio tracks.
Although the DV Fraud Lab had already reported fraudulent attacks in 2021, the activity continued into the following year, generating fake audio traffic on audio platforms on a much larger scale. With dedicated data scientists, analysts, and mathematicians, DV's Fraud Lab detects and analyses digital ad frauds and their latest fraud schemes. It isolates the fraud applications, websites, and devices and secures DV clients in real time through continuous analysis, research, and scenario management.
Chief Executive Officer at DoubleVerify, Mark Zagorski, said, "Fraud always follows the money, and increasingly, that money is flowing to digital audio, a rapidly emerging channel where digital advertising standards are still evolving." He added, "CTV continues to experience this phenomenon, and, increasingly, audio is quietly becoming a new channel of interest and attack."
(Source – Business Wire)
DoubleVerify (DV), an advertising service, provides digital media analytics and measurement solutions to make digital advertising systems, brands and agencies, marketplaces, and publishers more secure and preserve fair value exchange between digital media sellers and buyers. Many Fortune 500 advertisers rely on DV for unbiased data analysis, high-quality campaigns, and global advertising return on investment (ROI). It specializes in ad prominence, viewability, impression quality solutions for brand marketers, impression delivery, brand safety and fraud protection, and accountability and transparency for digital media.