Frameplay Is Transforming Video Game Advertising

yahoo | January 28, 2020

Frameplay Is Transforming Video Game Advertising
Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner that is acceptable to them. Video game developers, both large AAA and small indie studios alike, will be able to monetize their games and increase "life-time-value" of player sessions with no impact on the player. "Developers will be in complete control of the types of ads allowed and how they are displayed in their games," says Founder and CEO, Jonathon Troughton .

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The MMA guidelines are the result of ongoing collaboration across the MMA Mobile Advertising Committee with representation from companies in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Committee members are representative of all parties i


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