Frameplay Is Transforming Video Game Advertising

yahoo | January 28, 2020

Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner that is acceptable to them. Video game developers, both large AAA and small indie studios alike, will be able to monetize their games and increase "life-time-value" of player sessions with no impact on the player. "Developers will be in complete control of the types of ads allowed and how they are displayed in their games," says Founder and CEO, Jonathon Troughton .

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Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

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Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

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AniView Bolsters Its Customers’ CTV Ad-serving Capabilities With SSAI

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming content, and CTV is leaving cable TV way behind in popularity, according (https://www.mediapost.com/publications/article/363911/study-almost-40-of-adults-watch-video-daily-on-c) to Leichtman Research Group. It’s partly why advertising-supported video on demand (AVOD) has made such an impact (https://clearbridgemobile.com/what-is-avod-a-guide-to-advertising-video-on-demand/) in the digital arena, driving demand for a broadcast-quality ad experience. Advertisers need to adjust accordingly, particularly through more seamless ad transitions and more customized ads delivered at scale. By bringing SSAI to its ad-monetization platform, AniView allows advertisers to have ads inserted, or stitched, into a video from the server side, providing a scalable and more robust delivery. Ad stitching also reduces the effectiveness of ad-blocking software, which means more ads can reach the end user. With data tracking through SSAI, AniView’s customers and advertisers are able to receive a direct feedback loop, enabling them to deliver more personalized and relevant targeted ads in real time. The feature effectively grants viewers a broadcast-like experience, with high-quality ad creatives optimized for long-form and streaming content. The solution’s ad preparation ensures SSAI creatives are served at a quality optimized for the platform the viewer is using as well as their bandwidth. SSAI-supported content can be accessed by any device with no integration required on the client side, bringing advertisers maximum versatility. Customers are able to utilize both SSAI and the ad-server platform itself for a fully end-to-end ad-monetization flow. We’re really excited to incorporate SSAI into our ad-monetization platform as it effectively addresses the changing nature of today’s viewing habits and expectations. It will help advertisers serve more relevant creatives to viewers, inserting ads over a linear slate, and reduce ad-blocking impediments. But most importantly, it provides a robust and scalable remedy for an ecosystem getting ever nearer to a broadcast-quality experience.” Alon Carmel, CEO of AniView. About AniView AniView is a global video technology company whose platform is playing an increasingly central role in advancing the efficient and effective management of video content and advertising across the open web. The company’s solutions are highly flexible, transparent, scalable, and operate across desktop, mobile, inApp, connected TV and over-the-top formats. The company’s patented video player technology, high-performance ad server, video marketplace and custom ad units provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups.

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Adsquare to Support Unified ID 2.0

Adsquare | September 20, 2021

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds of collaborative partners that operate across the open internet. The ID solution is based on hashed email addresses and phone numbers for use as an identifier for precise ad buying and measurement. Once fully integrated, marketers will be able to activate Adsquare’s audience segments and measure the effectiveness of campaigns connected to Unified ID 2.0 on any collaborating buying platform. Unified ID 2.0 is first rolled out in the United States where it’s currently in beta. Tom Laband, CEO and co-founder of Adsquare, says: “Our technology allows us to enrich any identifier that is passed along by the supply side as part of a bid request with meaningful data for best campaign results. Therefore, we’re pleased to be part of Unified ID 2.0 and shape the privacy-friendly future of the ad tech ecosystem.“ David Danziger, VP of data partnerships at The Trade Desk comments: “Unified ID 2.0 represents a new, more effective path to connect across digital mediums on the open internet to preserve the quid pro quo of media, which is free content in exchange for relevant advertising. We welcome Adsquare to the growing stable of companies who are joining this important initiative.” AboutAdsquare Adsquare is the global audience & location intelligence company helping marketers to understand consumers by connecting their digital and physical worlds. We do this by leveraging audience and location data to reveal consumer behaviour. These insights enable companies to better target and engage with their audiences and to measure marketing effectiveness. About Tradedesk Advertising the currency that makes most digital media possible wasn’t working. Marketers didn’t have access to the data they needed to plan, forecast, and place media effectively. Content creators and publishers had a hard time monetizing their platforms. So our founders set out to create something different an independent media-buying platform focused solely on the buy side. One that puts the success of our clients first, empowering advertisers with data, transparency, and precision to reach the right audience anywhere. And in turn, helps power the content that fuels the free and open internet.

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EKC PR Announces Representation of Digital Advertising Company WOW Media

EKC PR | February 01, 2021

Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers. WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify their messaging. Making significant waves in business, technology and real estate markets, WOW Media boasts a powerhouse client base list, which incorporates corporations like Disney, Amazon, Apple, Coca-Cola, McDonald's, HBO, Netflix, and more! Elevating a brand's bottom line by delivering upscale and powerful interactive possibilities, WOW Media improves a client's exposure and financial effect, and raises revenue development for the city where the billboard is put. As of now, the billboards are strategically situated in middle of streets and freeways in the hotspot city of Inglewood, CA close to Los Angeles, offering and conveying exceptional clearness and size, and making an IMAX-style seeing experience that brings digital OOH advertising.

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