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Genus AI Launches New Artificial Intelligence Platform for Brands at #AW2020

Genus AI | October 09, 2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model, segmentation and specific content evaluation for increased campaign conversions and ROAS. "After years of working with the world's leading direct-to-consumer brands, we see that it is easy to scale the number of interactions but still very hard to scale the quality of these interactions to drive efficient growth," said Dr. Tadas Jucikas, CEO, Genus AI. "Our new Growth Platform is designed to provide a seamless integration of enriched customer data enabling brands to select the most impactful content from their vast content libraries where the platform manages multiple digital advertising campaigns. During the pandemic our technology has provided a much needed competitive advantage to brands and opened the door to one-to-one emotional intelligence at scale." One of the direct to consumer brands successfully adopting the Genus AI Growth Platform is Hunt a Killer, a popular monthly subscription gaming company.

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Write an effective ad for smart campaigns

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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