ADVERTISER PLATFORMS
Kochava | February 15, 2023
On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region.
Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution.
AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty.
Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite."
(Source – Business Wire)
CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry."
(Source – Business Wire)
About Kochava
Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.
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DISPLAY ADVERTISING, MOBILE ADVERTISING
Clinch | January 20, 2023
Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation.
Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations.
Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization."
(Source – Cision PR Newswire)
The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns.
About Clinch
Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).
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PROGRAMMATIC ADVERTISING
DanAds, McClatchy | February 27, 2023
DanAds, an advertising technology platform, has recently partnered with McClatchy for email and programmatic offerings on the McClatchy Ad Manager platform. Advertisers can avail of the offerings and purchase email and programmatic inventory from McClatchy’s marketplace.
McClatchy offers access to double opt-in email lists for advertisers with these new products. They can make a group of users and ensure that the chosen users receive marketing notifications, increasing user engagement and target data accuracy. In addition, these emails remain in the user’s inbox until deletion, availing more chances for user engagement with the advertisement. It also provides space for a creative copy of any digital advertising solution by giving the client complete control of the email-based content, improving advertising capabilities for small and medium-sized businesses.
Co-Founder and Executive Vice President of Sales at DanAds, Peo Persson said, “The speed with which we have scaled up the technical capabilities of McClatchy Ad Manager is a testament to our team’s deep expertise in self-serve advertising. McClatchy’s portfolio of premium news titles is perfectly suited to the new generation of contextual, brand-driven audience targeting. We’re very excited to see how advertisers engage with these new game-changing features.”
(Source – Exchange Wire)
Senior Vice President of Advertising at McClatchy, Jane Howard said, “With these new additions, the early feedback from our customers has been positive and I’m extremely proud of our team’s commitment to the platform and the pace of ongoing innovation surrounding this project in partnership with our counterparts at DanAds.”
(Source – Exchange Wire)
About DanAds
Established in New York City, DanAds, an advertising solutions provider, has connected advertisers and content publishers for accelerated engagement, revenue, and future scope since 2013. It offers solutions for self-serving advertisement, media technology, ad technology, SMB advertising, publisher marketing and advertising automation. It works with publishers and advertising brands like Expedia Group and Philips, Roku, Disney, Klarna, SoundCloud, Hulu, TripAdvisor, and Bloomberg worldwide. It is a fully customizable and measurable self-serve advertising technology infrastructure, giving complete control to the publishers for secured future scalability.
About McClatchy
Headquartered in Sacramento, California, McClatchy, a periodical, and book publishing platform, has provided solutions for video storytelling, community service, mobile, digital publishing, quality journalism and advertising services since 1857. It strives for community engagement and social justice by addressing their needs and raising awareness, providing advanced news coverage. It utilizes digital tools and technology for a more targeted user experience than traditional news coverage. Its dedication to local journalism fosters community connection, understanding, and informed engagements. In addition, it connects marketers with new advertising opportunities and valuable customers in the community.
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