Global Online Advertising Market 2018 Segment By Regions, Types And Applications, Forecast To 2023

b2breportsnews | February 27, 2019

Online Advertising market report (Request Sample Copy) delivers data about the landscapes which drive the development of Online Advertising industry. The Online Advertising market consists of large key companies who play a vital role in the production, manufacturing, sales, and distribution of the products.

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Finding the most ideal eCommerce buyer traffic on the Facebook Audience Insights can be frustrating if you don't have a clear process of how to even start. In this video, I lay out an advanced Facebook Targeting strategy that we use at Ecommerce Laboratory to help us uncover the most targeted Facebook Audience who are most likely buyers for any type of physical products, services and even digital information products. Our strategy incorporates "Outside-the-Box" thinking when it comes to finding your ideal Facebook Audience.This method not only helps you uncover higher converting buyer audiences for your products but also significantly lowers your Cost Per Conversion to gain those new customers at the same time.

Spotlight

Finding the most ideal eCommerce buyer traffic on the Facebook Audience Insights can be frustrating if you don't have a clear process of how to even start. In this video, I lay out an advanced Facebook Targeting strategy that we use at Ecommerce Laboratory to help us uncover the most targeted Facebook Audience who are most likely buyers for any type of physical products, services and even digital information products. Our strategy incorporates "Outside-the-Box" thinking when it comes to finding your ideal Facebook Audience.This method not only helps you uncover higher converting buyer audiences for your products but also significantly lowers your Cost Per Conversion to gain those new customers at the same time.

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AD TECH AND MARTECH

Comcast Advertising Appoints Pooja Midha to Lead Effectv

Comcast Advertising | September 15, 2022

Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable. She replaces James Rooke, who recently took on the role of president, Comcast Advertising. In this position, Midha will oversee a national team spanning sales and sales development, operations, technology, product, data innovation and insights, and customer experience. She will continue to foster the company’s efforts to bring more widespread use of data to TV strategies, including the focus on multi-screen, audience-based advertising, as well as driving the growth of addressable advertising and programmatic capabilities across the company. Midha will report to Comcast Advertising President James Rooke. She will be based in New York. “Pooja is the right leader for Effectv at this time, especially as the company continues its transformation within the rapidly changing television landscape,” said Rooke. “Pooja is the right leader for Effectv at this time, especially as the company continues its transformation within the rapidly changing television landscape,” said Rooke. “Through her recent work at Comcast Advertising, as well as her work within the industry as a pioneer and catalyst in driving innovation across both sales and software for premium premium video advertising, I am confident that she will lead the Effectv team to the next level of success.” Midha has over 20 years of experience in the media and advertising sector, with a track record of transforming businesses, creating new models, developing brands and partnerships, and exceeding revenue goals. She has extensive knowledge of digital, video and television advertising, from pioneering digital and cross-screen strategies for major media companies and cable networks, to shepherding new technologies focused on consumer engagement and measurement for premium video. In her role as Comcast Advertising’s first-ever chief growth officer, Midha oversaw global marketing across Comcast Advertising, FreeWheel and Effectv, including the launch of Effectv’s sales development organization. In addition to strengthening each unit’s brand and differentiated value, she worked with the leadership team to enhance the company’s products and solutions within a shifting, multi-screen landscape, emphasizing data and customer value. “I’m excited, humbled and very much looking forward to leading Effectv in my new role,” Midha said. “In the last two years, Effectv has made significant progress in its mission to become the world’s smartest audience delivery company. I can’t wait to start working with the leadership team and network of talented employees to accelerate industry innovation and drive business results for our clients by combining the power of TV with the best of digital to connect their brands with multi-screen audiences.” Prior to joining Comcast Advertising, Midha served as president of the advertising technology company true[X]. Before true[X], Midha was senior vice president, digital ad sales and operations for the ABC Television Network. Earlier in her career, Midha held a variety of senior sales and marketing roles at Viacom (now Paramount), including positions at MTV Networks, MTV Networks International and Nickelodeon. She started her career in advertising sales at Dow Jones & Company. Midha is a frequent industry spokesperson and thought leader and has won numerous industry awards, including being named a 2016 Adweek Young Influential and a 2021 Multichannel News Wonder Woman. She holds a bachelor’s degree from Lehigh University and an MBA from Columbia Business School. Midha lives with her husband and two young daughters in New York City. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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PROGRAMMATIC ADVERTISING

DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment

DoubleVerify | November 16, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV Authentic Brand Suitability goes beyond standard categories and keyword blocklist – offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers a scalable solution to reach the right audiences, at the right time – driving outcomes for brands. DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing. “Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments,” said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.” Today, advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across their advertising objectives, achieve better return on ad spend, and scale their message with multiple touchpoints. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience,” said Abhishek Shrivastava, VP of Product, LinkedIn. “The evolution of our collaboration reinforces our goal to foster a safe and trusted ecosystem with added controls to help customers drive better value from their campaigns.” DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn and DV customers. This release builds on the company’s previous work with LinkedIn to help power its custom, network-wide brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network. For more information about DoubleVerify, visit http://www.doubleverify.com. About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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SOCIAL MEDIA ADVERTISING

SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats

SAP, GumGum | September 07, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company that offers the best business software and solutions by +5ppts. Measurement was provided by research experts On Device Research (ODR) and Lumen Research Ltd. ODR measured the campaign’s impact on the SAP brand by comparing the results of two tests. The first test comprised a control sample of people who had not been exposed to the ad creative, and the second test was aimed at the target audience, with consumers shown the campaign’s ad creative. Lumen provided eye tracking technology to both measure the attention the contextual campaigns received, and help understand the broader implications of attention as a metric for the digital advertising industry. Using VerityTM, GumGum served the desktop skin unit across its premium roster of publishers, on contextually relevant articles, targeting key business decision makers. VerityTM is able to scan everything from copy and imagery, to audio and video, for accurate and safe ad placement, without the need for cookies or any personally identifiable information (PII). The research was a huge success in proving that GumGum’s high impact ad units – and Verity’sTM cookieless contextual intelligence technology – positively impact both brand awareness and brand consideration. 61% of the audience exposed to the campaign took some form of action. One in three felt the ad campaign was informative, while a positive shift was also seen among the target audience (+5ppts). Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited." Peter Wallace, general manager of EMEA at GumGum, says: “There were so many aspects about this piece of research that got us excited. The chance to work with one of the world’s leading software companies is an obvious one, but the opportunity to test VerityTM in the German market for the first time was hugely rewarding. The future of digital advertising in this cookieless, privacy-first era is all about contextual, and tapping into the consumer’s mindset at the right moment to engage and influence their imagination and behaviour. We’re delighted to have helped SAP to do that.” Moritz Fisecker, integrated media manager EMEA at SAP & Timo Steyer, deputy director digital strategy at OMD Hamburg, say: “We were looking to increase brand and product awareness – and ideally consideration – when we partnered with GumGum to help boost our advertising campaign performance. Our friends at Lumen and ODR concluded that those that saw the ads had a spiked interest in learning more, ultimately increasing brand consideration, and we’re delighted to declare our media campaign and the research results with GumGum and OMD Hamburg a success. The campaign clearly demonstrated the potential of a cookieless approach for driving improved outcomes for digital advertising.” About GumGum GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, please reach out to pr@gumgum.com

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