Global Online Advertising Market to Witness Significant Revenue Growth Through 2021

The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization (SEO), banner marketing, search engine advertising (SEA), email marketing, online video advertising, local online advertising, social media optimization (SMO) strategies and additional types of online advertising. These online advertisings appear on the internet more often than traditional advertising media such as television and newspapers.

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Force Management Expands its Ascender Sales Acceleration Platform with Content and Curriculum for Revenue Teams

Business Wire | January 25, 2024

Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.” Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals. “The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.” The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co. About Force Management Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.

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Ad Tech and Martech, Advertiser Platforms

Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

PR Newswire | February 23, 2024

Jasper, one of the world's biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This acquisition signifies a significant step forward in Jasper's capacity to deliver the most comprehensive, multimodal copilot for enterprise marketing teams. Clipdrop is an image creation and editing platform used by millions of creative designers and brands worldwide. Founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, Clipdrop enables users to edit existing images, create new ones, and develop an expansive number of variations in size, detail, and style. For marketers and brand leaders, this technology can be a catalyst for accelerating their ad strategies and developing on-brand creative. "Marketing is visual," said Timothy Young, CEO of Jasper. "The addition of Clipdrop to Jasper will advance our vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all the formats, channels, and functions enterprise marketing teams need. A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better informed automation, and improved optimization across their entire strategy." The Clipdrop team will join Jasper effective immediately and continue to lead research and innovation on multimodality in Jasper from their headquarters in Paris, which has become a hub of AI innovation in Europe. With this acquisition, Jasper expands its footprint to Europe and plans to continue to invest there from both a talent and customer acquisition standpoint. The company is eager to contribute to Paris's vibrant AI community. "Jasper has been a valued partner, leveraging Stability AI models for many years," said Emad Mostaque, CEO of Stability AI. "We're thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform." "We are excited about what Clipdrop technology can do inside Jasper's copilot for marketing teams," said Damien Henry, Clipdrop co-founder. "There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can't wait to get started." In addition to leading further development of AI-assisted image creation and editing, Damien Henry will play a larger leadership role in research and innovation for the entire Jasper product. The acquisition of Clipdrop closed on February 20, 2024. Business customers will be able to access it through the Jasper API immediately, over time the functionality will be more deeply integrated into the copilot. Individuals can still purchase Clipdrop as a standalone product via Clipdrop.co

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Ad Tech and Martech

Business Insider Names Tatari a 2023 Hottest Adtech Company

GlobeNewswire | December 18, 2023

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoint, a supply-side streaming monetization platform, and Vault, which offers a data clean room solution for TV advertising Throughout 2023, hundreds of brands and agencies used the Tatari platform to buy, measure, and optimize TV ad campaigns that drove real business outcomes. This year, 140 new brands launched campaigns through Tatari’s platform, with one-third being first-time TV advertisers. Advertisers choose to work with Tatari for its advanced incremental measurement, ability to buy directly from publishers (as opposed to solely programmatic), and the flexibility to use the platform on a self-serve basis or with add-on support services from data scientists, media buyers, and strategists. Tatari also further strengthened its collaboration with Shopify, allowing merchants to access a closed-loop attribution system that shows how their ad spend on linear and streaming TV directly translates to purchases. Tatari’s Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration. “Our mission has not changed from seven years ago when we set out to democratize TV advertising for brands. However, it has evolved to building tech for agencies and publishers too, as we continuously uncover areas of opportunity to modernize the infrastructure that connects demand and supply” commented Tatari CEO, Philip Inghelbrecht. “We are honored to be recognized among such an esteemed list of adtech companies.” Business Insider highlighted Tatari for its June 2023 launch of Vault, a sister company focused on privacy-first technology solutions for TV advertising. Vault’s first product is a data clean room (DCR) solution for streaming TV advertising, which enables advertisers to buy across streaming platforms with guaranteed cross-platform measurement and a clear, clean look into performance while enhancing privacy for sensitive first-party data. The Vault DCR is the first and only compatible solution that allows CTV publishers and ad buyers to share data in a tokenized, privacy-compliant fashion, solving the fragmentation problem for both sides with current solutions available in the market. TheViewPoint (TVP), was also highlighted for launching TVP Direct, a tech solution that replaces traditional IOs by instead facilitating direct buys through ad server integration. TVP Direct automates the majority of a publisher’s direct sales business and creates more margin by eliminating the ad tech tax that often comes with middlemen in programmatic sales. About Tatari Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies, Tatari is headquartered in San Francisco with offices in Los Angeles, and New York. For additional information, please visit tatari.tv.

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