MOBILE ADVERTISING, AD NETWORKS
PR Newswire | May 10, 2023
Studio71, a global media company, has launched a Vertical Video sales offering that streamlines advertising for brands and agencies, targeting growing mobile audiences watching short-form vertical videos. This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos. It offers insights into user behavior on TikTok, Snapchat, YouTube, and Instagram Reels, helping advertisers reach key audiences despite different platform algorithms.
Studio71 optimizes vertical video ads through its proprietary tool, ARROW, which uses data on audience behavior, interests, and platform algorithms to target unique users across major social platforms within one campaign view. The tool allows the company to serve ads between content, optimizing for the platform and categories most relevant to the target audience. Additionally, Studio71 collaborates with creators to develop custom-branded content tailored to each platform's audience and categories, ensuring optimal performance for brands.
"Brands and agencies are purchasing each of these platforms individually, which can be time-consuming, inefficient, and biased," says Matt Crowley, Co-CEO of Studio71. "That's why we developed our Vertical Video sales product, which provides a mobile-first video solution that enables brands to reach consumers efficiently in targeting the right audiences wherever they are, regardless of the platform, while also optimizing for the most effective delivery based on that brand's KPIs."
Through its partnership with Oracle Moat, Studio71 provides a unified video view of ad performance, enabling brands to track their campaigns and make informed decisions about their marketing strategies. This new product allows brands and agency partners to target desired audiences through Studio71's premium talent network more efficiently and effectively, providing them with a streamlined advertising process that yields measurable results.
"Our platform-agnostic premium talent relationships make Studio71 uniquely positioned to solve the challenge of targeting across multiple platforms in one integrated social campaign. Our partnership with MOAT provides a unified video view of ad engagement and enhances social efficiency for brands and agencies," says Kristin Mason, CRO at Studio71.
With over 15 years of experience fueling the creator economy, Studio71 is an expert at helping brands reach their target audiences through its premium talent creator network. Studio71's new Vertical Video sales product arrives at a time when short-form video content is on the rise and data-driven advertising is increasingly essential. The product provides a comprehensive solution to the challenges of multi-platform advertising and is tailored to meet the needs of today's mobile-first audiences.
About Studio71
Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71′s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71′s top digital creators for targeted media campaigns and custom branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
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AD TECH AND MARTECH
EIN News | May 23, 2023
Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation.
In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance.
Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account management, and strategic partnerships. Prior to joining Bidease, he advised several AdTech companies at various stages and was VP, Demand and strategic partnerships at Fyber.
“I’m thrilled to join the incredible team at Bidease to build new revenue streams and support existing operations. The company has such a compelling story, from its experienced leadership team to its deep investments in its tech stack and machine learning models. I’m excited to grab a seat on this rocketship to help propel its growth,” said Barasch.
Founded in the USA in 2016 and named one of America’s most innovative companies by Fortune in 2023, Bidease is well-positioned to capitalize on the tremendous growth opportunities in the market and provide exceptional service to its clients and partners.
About Bidease
Bidease is a fully transparent demand-side platform for mobile marketers. Its risk-free programmatic performance solutions help the world’s biggest brands achieve their performance advertising goals.
Using a combination of proprietary programmatic advertising technology, machine learning, and first-party data, they optimize campaigns across all major mobile formats for desired post-install behaviours at no risk to their clients' bottom line.
The company is on a mission to bring fully transparent, value-driven advertising to the mobile world.
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PROGRAMMATIC ADVERTISING
PR Newswire | May 05, 2023
Sonobi revealed a new programmatic advertising partnership with Captify and MediaMath to offer brands a path to launch or scale their CTV advertising efforts.
CTV, or connected television, is one of the fastest-growing opportunities for advertisers. However, there’s a major challenge: How can a brand be sure its targeted users are actually the ones watching? Programmatic CTV advertising has struggled to deliver targeted audiences, creating an environment with too little transparency and too much risk.
Industry leaders Sonobi, MediaMath, and Captify are teaming up to create a unique opportunity to connect brands with the users they want to target through connected television devices. By combining the expertise of all three trusted programmatic advertising partners, brands can expect a higher level of engagement, a better experience for the user, and more efficient ad spending with quality inventory and enhanced targeting.
“Through our partnership, we’re creating a more curated marketplace that will allow you to scale effectively,” Sonobi CEO Michael Connelly said.
Sonobi will primarily handle the supply side of the equation by leveraging a network of more than 50 CTV publishers as well as robust first- party data from proprietary push notification technology. Push notifications use a tracker that converts the user into a GO ID to create a numerical profile, and it's this profile, combined with the high quality search intent data from Captify and the demand from MediaMath, that makes this curated marketplace possible for CTV advertising.
The GO ID is the next evolution in understanding and targeting audience segments. But what if a user has five different profiles across the digital ecosystem? That's where identity pairing, which matches first-party data with GO IDs. By working together, Sonobi, MediaMath, and Captify can illuminate the segments brands are looking for with greater success than cookies alone could provide.
Captify's search intelligence platform enables the industry's only real-time intent audiences for CTV. "Extending Captify's technology into CTV with Sonobi and MediaMath has enabled marketers to achieve a new level of performance for their CTV campaigns. Coupled with our robust and proprietary insights packages, we are excited to power this solution for MediaMath's thousands of advertisers," Captify's SVP of Business and Corporate Development Matthew Papa said.
"MediaMath's clients are looking for easier ways to reach high intent audiences through CTV" said Jared Lansky, SVP Partnerships at MediaMath. "By bringing Sonobi and Captify into our Curated Markets offering, we are able to offer a turnkey solution that delivers those audiences in just one click".
About Sonobi
Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying comScore’s top 250 premium media properties and fortune 500 advertisers, Sonobi’s JetStream platform enables publishers and marketers to directly collaborate in order to create and deliver superior addressable communication plans for the people who matter most — consumers. Learn more at: www.sonobi.com
About Captify
Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony, and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield, and consumers the most relevant digital experiences. Learn more at: www.captifytechnologies.com
About MediaMath
MediaMath is the leading technology pioneer on a mission to make advertising better. We deliver outstanding results through powerful ad tech, partnership and a curiosity for what’s next. We help more than 3,500 advertisers solve complex marketing problems so they can deepen their customer relationships across screens and around the world. Learn more at: www.mediamath.com
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