Google Ads Brings New Sets of Data to Shopping Campaigns

Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers. Enabling cart data for shopping campaigns offers the following benefits: Cart conversion data provided by retailers will be used to generate reports that contain details about items sold, such as Which bidding entities (campaigns/ad groups/product groups) drive product sales.