Google Ads Extension Launched To Display Contact Information On All Ad Visitors.

Google | February 25, 2019

The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads extension, businesses are now able to discover new business opportunities, analyze and optimize their best performing ads, and contact the companies that have shown interest in their ads via email or phone.

Spotlight

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

Spotlight

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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BRAND MARKETING

Rakuten Advertising's "Accelerate" Quickens Affiliate Marketing Growth And Fuels Market Expansion

Rakuten Advertising | October 27, 2021

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the company's network of 150,000 publishers in North America, EMEA, APAC and LATAM, Accelerate makes it simple and profitable for brands to expand into new markets and drive incremental sales. "Accelerate allows advertisers to enjoy the benefits of affiliate marketing in a way that only a network of our scale and experience can deliver," said Jeff Wender, Chief Revenue Officer, Rakuten Advertising. "By empowering our analysts and account teams to make strategic decisions about campaign investments, we can identify beneficial untapped publisher partnerships, establish optimized commission rates, and capitalize on even short-window opportunities to drive profits for advertisers. Accelerate has been well received by clients, and has exceeded our most optimistic expectations for performance and cost efficiency." The solution offers: Guaranteed performance-based costs: Brands pay exclusively for performance via a fixed percentage of revenue, while Rakuten Advertising takes on the risks of up-front publisher investments. This is a shift from the traditional affiliate model that includes tracking and service fees and publisher commissions. First-party Data & Insights: Accelerate taps into Rakuten Advertising's unmatched data network, which spans its own first-party Rakuten data, its historic affiliate campaign and benchmarking data, and its leading consumer online shopping data and competitive market insight via Rakuten Intelligence. Real-time analysis and optimization: All campaigns have a dedicated analyst who draws on data from Rakuten Advertising's expansive network to constantly improve performance by recommending new publishers, optimizing commission payments, identifying paid-placement opportunities and customizing offers and performance incentives. Publisher matchmaking: Data-led AI matchmaking identifies the best partners from Rakuten Advertising's network of 150,000 global publishers to drive optimal growth for each campaign. With decisioning backed by historic network and market data, Rakuten's algorithm identifies profitable relationships that wouldn't be obvious via human matchmaking. Fully managed program: Rakuten Advertising's highly experienced analysts and account teams manage every aspect of a campaign, from publisher recruitment and communication to IO execution and paid placement negotiations, allowing teams to jump on even short-window opportunities with a speed and agility not possible with traditional programs. Accelerate can be tailored for brands with a range of goals – whether it's international expansion, launching a new business or product, enhancing an existing affiliate program or re-focusing in-house talent. By leveraging Rakuten Advertising's dynamic commissioning rules, Accelerate account teams reward publishers for delivering targeted brand goals, and personalize campaigns to align with consumer interests and publisher content to create a more positive ad experience. Accelerate has delivered notable results for brand partners, particularly for marketers who support emerging and direct-to-consumer brands. One example is Australian retailer Cotton On, which engaged Accelerate to expand its 10-year foothold in the United States, customizing the program to drive awareness, promote priority product lines, convert new customers and generate more sales. We had reached the right moment to aggressively expand in the U.S. and sought a partnership that would deliver the experience and expertise we needed to reach and influence consumers in the market. That led us to Accelerate. Accelerate instantly gave us the strategic support, historical data and analytic expertise we needed to design an affiliate program that could effectively expand our U.S. business. As a result, our U.S. affiliate marketing sales have grown significantly year-over-year. Looking to the future, we're excited to continue the momentum we've created with Accelerate in the U.S. by launching U.K., South Africa and APAC Accelerate programs to further elevate our business globally." Brendan Sweeney, General Manager of Ecommerce at Cotton On. Wender added, "We're committed to helping brands capitalize on this period of economic recovery. Accelerate is a valuable addition to our suite of solutions that creates innovative, more customized ways for advertisers to interact with consumers, so they can scale quickly and recover their positions while reducing the risk of their digital advertising investment." About Rakuten Advertising Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while constantly pushing the industry forward. It is a division of Rakuten Group, Inc. one of the world's leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America.

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ADVERTISER PLATFORMS

NexTech AR Goes Live with Enhanced 3D Google Ad Functionality With Launch of Web XR

NexTech AR Solutions Corp | August 18, 2021

NexTech AR Solutions Corp.,an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, today announced the launch of its next generation Ad technology. With this announcement NexTech’s customers can now tap into Google’s immense network, delivering engaging and streamlined 3D ads that extend to AR at scale that do not require application download. The upgrade leverages WebXR and also enables a robust AR experience with each Ad. NexTech Ads also provide rich and robust analytics giving customers data driven insights so they can better capture impressions, clicks, interactions and gain overall AR engagement data. NexTech CEO Evan Gappelberg commented on this product enhancement. “Digital consumers are looking for engaging immersive experiences. The combination of Nextech AR’s 3D model creation at scale with Nextech’s Ad Network now on Google Ads creates an incredibly valuable offering that accelerates our customer’s reach with higher engagement levels. The Google Display Network reaches 90 percent of internet users worldwide, across millions of websites, news pages, blogs and Google sites like Gmail and YouTube,” said Gappelberg. Analytics from NexTech’s Vacuum Cleaner Market (VCM) indicate click through rates (CTR) of approximately 5 percent for 3D Ads created with NexTech 3D tools, compared to average Google CTR of 1.55 percent according to Smart Insights. NexTech’s 3D technology enabled on Google’s expansive Ad network offers a compelling advertising tool. Google estimates that as of 2021, that their search engine processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. According to eMarketer, Digital Ad spend will be 455.3 billion in 2021 with 55.2% of that going to display advertising. NexTech 3D advertising customers such as Motif, a leading fashion knowledge and educational hub are recognizing NexTech’s 3D advertising suite of tools as a game changer. “Partnering with Nextech AR Ad Network gives us extended reach to new B2B communities in consumer product goods, fashion & apparel and branding agencies. Its 3D advertising capabilities were a key draw for us and enables us to illustrate to prospective students the type of 3D models they can create through our 3D digital fashion course with Roz McNulty”, said Elisabeth Souquet, Marketing Director at Motif. Now, with NexTech’s rollout of 3D Google Ads, customers such as Motif can extend 3D advertising built with NexTech tools to reach a significantly broader audience. About NexTech AR NexTech develops and operates augmented reality (“AR”) platforms that transports three-dimensional (“3D”) product visualizations, human holograms and 360° portals to its audiences altering e-commerce, digital advertising, hybrid virtual events (events held in a digital format blended with in-person attendance) and learning and training experiences. NexTech focuses on developing AR solutions however most of the Company’s revenues are derived from three e-Commerce platforms: vacuumcleanermarket.com (“VCM”), infinitepetlife.com (“IPL”) and Trulyfesupplements.com (“TruLyfe”). VCM and product sales of residential vacuums, supplies and parts, and small home appliances sold on Amazon.

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AD NETWORKS

TapNation integrates Adverty's in-game ad technology

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to utilize Adverty's unique formats in future releases. "We've been interested in in-game advertising for a while, so we began our initial testing with Adverty in our game Cornhole League in Q1. We thoroughly examined the impact of in-game advertising and discovered that it had a clear net positive uplift on all of our key KPIs "says Vincent Férvier, TapNation's VP of Monetisation. "Given the encouraging results so far, we have chosen to include seamless in-game advertising into more of our games, beginning with Web Master 3D and Rock Crawling. In the future, we will continue to include in-game advertising in any and all titles as appropriate." Adverty CEO Tobias Knutsson adds: "We are thrilled to welcome TapNation to the rapidly expanding field of in-game advertising. We've had the pleasure of participating in company-wide Cornhole League events in recent months, and we can attest to the quality of the games. TapNation is also one of our largest publishers to date, providing our advertisers with a new level of reach." TapNation has had phenomenal growth, with over 230 million downloads of its game releases since 2020. Every day, millions of people across the globe play its titles. Adverty has also recently partnered with InMobi and Verizon on the demand side, in addition to current successful partnerships with PubMatic and Smaato, allowing a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially as more people understand the power of in-game executions to maximize brand exposure and p With interest in in-game advertising rising, not to mention Adverty's recent partnership with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work on viewability, the collaboration comes at an exciting time. Adverty is presently looking to expand its workforce and is actively recruiting for various positions across all aspects of the business. About Adverty Adverty, the leading in-game advertising platform, uses innovative and patented technology designed for games to offer seamless In-Play and In-Menu advertisements that connect brands and people. The platform provides real in-game ad inventory at scale and enables content creators to monetize the whole experience through unobtrusive, easy-to-integrate, immersive advertising. Adverty, which was founded in 2016, has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, and Lviv and works with advertisers, agencies, and developers to unlock audiences and revenue streams in gaming.

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