Google Ads Introduces New Policies for Certain Types of Medical Ads

searchenginejournal | September 10, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques. Examples of such techniques, as stated by Google, include stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. In addition, ads for treatments with insufficient formal clinical testing will also prohibited, even if they’re rooted in basic scientific findings.

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MOBILE ADVERTISING

InMobi and HUMAN Partner to Keep Mobile In-App Advertising Secure and Human

InMobi, HUMAN Security, Inc. | August 25, 2021

HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced a partnership with InMobi, a leading provider of marketing and monetization technologies that fuel industries around the world. The partnership, which includes a direct integration with HUMAN’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity. In addition, InMobi is joining the Human Collective as part of a continued, collaborative effort to disincentivize cybercrime by raising the consequences and practical cost of fraud through shared resources and cooperation across the industry. By the end of 2021, mobile is projected to account for 75% of total digital ad spend. Combined with global smartphone adoption, mobile advertising is particularly attractive to bad actors. As one of the largest mobile in-app exchanges in the world, InMobi’s partnership with HUMAN and deployment of MediaGuard across all of its inventory reflects the continued commitment by InMobi to protect mobile advertisers from fraud while also strengthening HUMAN’s mobile fraud capabilities. “InMobi is committed to transparency, trust-based relationships, and delivering optimal business results to our advertisers globally. We were the first in-app marketplace to have our entire inventory verified by an independent MRC accredited vendor. This partnership reaffirms and enhances that commitment,” said Kunal Nagpal, Senior Vice President and General Manager, Publisher Platform and Exchange at InMobi. “InMobi is also proud to be the first in-app Human Collective partner in the battle against mobile app fraud. We strongly believe that the industry can eliminate fraud only through such an open collaboration.” HUMAN is the first solution in the space to be fully accredited by the Media Rating Council (MRC) for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). This includes accreditation for pre- and post-bid detection and mitigation of SIVT, which is notoriously challenging to detect as fraudsters attempt to mimic genuine user behavior. The partnership with InMobi ensures that customers and partners will be protected from emerging forms of SIVT – background ad activity, hidden ads, app misrepresentation/spoofing, measurement manipulation and more – while guaranteeing always-on fraud filtering and measurement across the platform, covering 100% of the inventory available on InMobi Exchange. “To sustain its growth, digital advertising needs a trusted marketplace built through global collaboration and strong partnerships,” said HUMAN Co-Founder and CEO Tamer Hassan. “With its global command of the mobile in-app market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and creates a more trusted environment for digital advertising. InMobi’s total, direct integration with MediaGuard uplevels its ability to enable brand-safe transactions within its exchange.” As an extension of the partnership, InMobi is also joining the Human Collective, HUMAN’s newly launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem. InMobi is the leading mobile exchange to join the Collective, significantly boosting HUMAN’s mobile detection presence. Earlier this year, HUMAN and members of the Human Collective disrupted PARETO, the most sophisticated CTV fraud operation ever uncovered. At its height, the botnet used dozens of mobile apps to impersonate or spoof more than 6,000 CTV apps, accounting for an average of 650 million ad requests every day. The Collective’s members worked in concert to act against the botnet and its operators, demonstrating the importance of a shared value set for the digital advertising ecosystem. About InMobi InMobi is a leading provider of marketing and monetization technologies that fuel industries around the world. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. About HUMAN HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans

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IAB Tech Lab Releases Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability

IAB Tech Lab | October 29, 2020

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire advertising ecosystem (all publishers and platforms) to describe content that may be considered harmful or unsuitable. As part of the update: 11 "sensitive topic" categories were developed that range from adult and explicit sexual content to terrorism. Risk levels were created to identify a range of suitability and are treated as additional attributes of the content. The four levels of risk are "Floor," "High Risk," "Medium Risk," and "Low Risk." Both topics and risk levels work together, dynamically.

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AD NETWORKS

NFFT will be the Future of Digital Advertising

NFFT | July 27, 2021

Since the days of newspaper and radio jingles, the idea of advertising has gone a long way. Nevertheless, advertising has become an integral part of our internet experience. You can't avoid digital advertising, ranging from banner ads seen on all online sites to pop-up ads that constantly ask for clicks. Non-fungible tokens (NFTs) enable the development of tokenized representations of digital objects like images, music, and movies. In addition, tokenized representations of actual assets can also be created. While NFT has encouraged innovation and blockchain adoption in various industries, non-fungible fillable tokens are gaining momentum. For example, the advertising industry can now use blockchain technology due to NFFT. NFTs are improved by NFFT technology, which allows them to erase mint items. This means you can swap it at any time for another item. As a result, NFFT can be thought of as a CD-Rw to NFTCD-R transition. NFFT is a collection of 9112 blocks that constitute the so-called block berth and is built on the Ethereum blockchain. The scarcity of these 15 by 15-pixel blocks determines their worth. The owner of the block may upload the picture and add a URL and text description to it. Thus, purchasing blocks at Blockvese offers a chance for advertising firms to drive their market to the blockchain. NFFT can be envisioned as a digital sign on the blockchain where anybody with a message to disseminate or promote can put it. Any object, such as a digital sign, can be exchanged for another. On the other side, advertisers outperform physical, digital billboards in that they can include a web link in a block that visitors can click to go to another page. The goal of NFFT is to build a community that embraces everyone and all ideas. Therefore, it's ideal for advertisers that want to use the community's diversity to promote different messages and brands. Some blockchain companies and individuals have already bought blocks on Blockverse. Blockverse also has blocks from projects like Famous Token, Genesis Shards, and Axie Infinity. The community is expanding, and advertisers can access this niche market to expand their products in the blockchain space, with over 70% of the blocks already bought.

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