Google Ads Introduces New Policies for Certain Types of Medical Ads

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques. Examples of such techniques, as stated by Google, include stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. In addition, ads for treatments with insufficient formal clinical testing will also prohibited, even if they’re rooted in basic scientific findings.

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Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platfom

Business Wire | December 13, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time. It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go. With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth. Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more. "We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy. Hivestack’s DOOH technology platform stands out by offering brands and advertisers what they crave the most: high-visibility creative, precise targeting, immediate impact, wide reach and measurement," said Tal Jacobson, CEO of Perion. "In addition to advancing our diversification strategy, this transaction aligns with our objective to expand our technological capabilities and product offerings, and we will continue to pursue additional inorganic growth opportunities." More Regions. More Reach. More Technology Hivestack’s state-of-the-art platform is deployed in 32 countries, spanning North America, EMEA, LATAM and APAC. This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets. This transaction significantly contributes to Perion’s diversification strategy, enabling it to establish a considerable footprint in the fast-growing DOOH channel, which according to aPQ Media researchreport, is predicted to increase from US$21.5 billion in 2023 to US$30.7 billion in 2026, reflecting a 15.3% CAGR. Hivestack offers media owners an array of purpose-built software like the DOOH Ad Server, SSP, and Header Bidder, designed to manage, deliver, and optimize targeted advertising on digital screens, enhancing yield and sourcing demand efficiently. For media buyers, Hivestack's DOOH DSP, along with tools for audience planning and campaign measurement, provides robust capabilities for sourcing optimal inventory and maximizing the effectiveness and ROI of DOOH advertising campaigns. This acquisition is expected to create synergistic opportunities with Perion’s existing advertising offering and business and fits nicely with the company’s retail network strategy. Mr. Jacobson concluded, “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients an even more comprehensive, end-to-end offering.” Andreas Soupliotis, Founder and CEO of Hivestack, said, "Joining Perion marks a significant milestone in our journey. The strength of our technology, coupled with Perion’s market expertise and compelling advertiser solutions, will result in new synergetic solutions that resonate with customers on a worldwide scale. We are thrilled about the endless possibilities that this unlocks." Jefferies LLC acted as financial advisor to Perion. About Hivestack Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada, and operates in 32 countries across the globe. About Perion Network Ltd. Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.

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JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia

GlobeNewswire | December 15, 2023

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announces that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. The completion of the transaction is subject to standard regulatory conditions. Under this agreement, the newly formed joint-venture will be owned at 60% by ATSBG Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media House. This merger will be a real growth driver for outdoor advertising in Slovakia, which currently represents around 5.5% of the total advertising market, lower than the market share global average, but continually increasing. The combined expertise of JCDecaux and Akzent Bigboard will open up new opportunities for advertisers including in digital outdoor advertising within a highly fragmented advertising market. Key Figures for JCDecaux 2022 revenue: €3,317m(a)– 9M 2023 revenue: €2,440m(a) N°1 Out-of-Home Media company worldwide A daily audience of more than 850 million people in more than 80 countries 1,040,132 advertising panels worldwide Present in 3,573 cities with more than 10,000 inhabitants 11,200 employees JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis 1st Out-of-Home Media company to join the RE100 Leader in self-service bike rental scheme: pioneer in eco-friendly mobility N°1 worldwide in street furniture (604,536 advertising panels) N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels) N°1 in Europe for billboards (101,976 advertising panels worldwide) N°1 in outdoor advertising in Europe (654,957 advertising panels) N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels) N°1 in outdoor advertising in Latin America (129,305 advertising panels) N°1 in outdoor advertising in Africa (24,198 advertising panels) N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

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Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement

Business Wire | December 12, 2023

Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience. “At Sam’s Club MAP, we are always looking for new ways to bring more value to our members, and building an additive ads experience across video ad formats enables us to do that in a brand-safe and high-engagement environment,” said Lex Josephs, vice president and general manager of Sam's Club MAP. “We know our members stay engaged longer and show stronger click-through rates when we serve them up videos, and our new capabilities will help advertisers engage our members with video advertising.” Advertisers can layer Connected TV (CTV) ads, Sponsored Videos and Interactive Videos with deep first-party member data to unlock sophisticated targeting to reach new-to-brand and lapsed members, drive awareness for new item launches and create a synergistic video experience: CTV ads:If members are watching content on a streaming device, they will see relevant MAP CTV advertisements through a partnership with The Trade Desk (TTD) that enables advertisers to engage members across brand-safe third-party premium inventory. Sponsored Videos:While members are searching for their favorite items in the Sam’s Club app, MAP serves them Sponsored Product Ads (SPA) that drive awareness and consideration by visually telling a brand and item’s story within the search grid on search results pages. Interactive Videos:eko’s interactive PDP videos let members engage with the item, offering a “hands-on” way to explore how it works, key features, dimensions and more. “Combining the power of video with Sam’s Club’s first-party data is a major milestone for PepsiCo,” said Mic Zavarella, Vice President, Marketing, PepsiCo. “MAP’s new video solutions will allow us to reach members at pivotal moments throughout their shopping journey, with highly engaging and relevant product information that will help drive purchase decisions – all with measurable results.” Advertisers gain access to the performance metrics they need to optimize campaigns while they are still in flight and drive stronger business outcomes. CTV ads and Sponsored Videos will be measurable through the Sam’s Club Media and Sales Performance Dashboard, an innovative, integrated dashboard that serves as a central source of truth for campaign performance with Sam's Club MAP. Additionally, Interactive Videos are compliant with Video Ad Serving Template (VAST) tagging standards to ensure they support effective video delivery, tracking and measurement and provide members a smooth, additive experience. Capitalizing on CTV’s Rapid Growth CTV ad spending is projected to exceed $30 billion in the U.S. next year, making it one of the fastest-growing ad formats. Its effectiveness in influencing user behavior makes it crucial for advertisers to leverage across their campaigns. Sam’s Club MAP CTV ads are a vital component of a full-funnel strategy, along with offsite display and retargeting, that enable advertisers to reach Sam’s Club members at every step of the shopping journey and build custom member audiences and campaigns. They leverage AI to optimize conversions and return on ad spend (ROAS) based on viewership, behavior and frequency. Advertisers can reach incremental cord-cutting audiences with precise targeting complemented by advanced campaign performance measurement and attributed omnichannel sales results. Place Sponsored Videos in search grids Sponsored Videos stands apart from competitive offerings in its ability to place video in search grids —critical to reaching an ever-growing segment of Sam’s Club members. With Sam’s Club MAP’s distinctive capabilities, advertisers can use Sponsored Videos to launch new items and promote basket building. Additionally, clicking on the video directs members to the related item page, and they can add an item to their carts directly from the ad. Advertisers will have access to Sponsored Product Ads campaign and omnichannel closed-loop sales performance in a single self-service dashboard. A view from all sides The partnership between Sam’s Club and eko offers an unrivaled digital shopping experience directly from Sam’s Club product detail pages. Advertisers can create an “in-club experience,” allowing members to dynamically explore every aspect of an item to help drive brand awareness and engagement in unique and captivating ways. For more information about Sam’s Club MAP’s new CTV ads, Sponsored Videos and Interactive Videos, contact Sam’s Club MAP here. About Sam’s Club Sam’s Club, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on LinkedIn, X (formerly known as Twitter), Facebook, Instagram, TikTok and Pinterest. About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality items at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day. We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and advertisers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them. MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.

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