Google Ads Makes it Easier to Manage Multiple Accounts

searchenginejournal | August 09, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently. The new account map, available to those who have a manager account with multiple sub-accounts, helps users visualize their account structure. With an account map, users can view their manager account and all sub-accounts in one place. Previously, users would have had to click through multiple pages and tables to see their account structure. In addition to viewing the overall account structure, the account map will display performance metrics for each account.

Spotlight

Managing an event is already challenging enough, but managing many different events and event types takes the challenge to a whole new level. Not only are the efforts required multiplied, but new challenges surface as you grow your event portfolio. Whether you are managing online and in-person events, internal and external, free

Spotlight

Managing an event is already challenging enough, but managing many different events and event types takes the challenge to a whole new level. Not only are the efforts required multiplied, but new challenges surface as you grow your event portfolio. Whether you are managing online and in-person events, internal and external, free

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CSI to Invest More in B2B Payments for Advertising and Media

CSI | December 22, 2020

Corporate Spending Innovations (CSI) has reported that it will spend more to support its cloud-based administrations for B2B payments for advertising and media needs, an organization public statement says. President David Disque considered it a "key focus" for the organization to help put resources into media payments, which could support speed and productivity. “This investment in innovation will enable CSI to continue to advance our market-leading position in media and advertising — delivering solutions that increase efficiency, reduce costs, and bring transparency and real-time analytics to all media payments (digital, TV, outdoor, print, and radio).” CSI works with a few huge media platforms and has worked with organizations of all sizes for quite a long time, the delivery says. The organization is channeling capital into item advancement and is turning out more approaches to amplify card spend improvement. Liane Sanson, divisional president of media sales and operations, said the organization was " launching exciting enhancements to our data analytics solution that will take actionable data to the next level for our clients and partners,” the release says. “Our goals are to enhance the customer’s experience and provide transparency and accountability on CSI’s efforts in an interactive way,” she said, according to the release. “We plan to deliver vital data that will assist CFOs in making more informed decisions on targeting suppliers, optimizing payment mix, increasing spend, and improving cash flow.” Disque, keeping in touch with PYMNTS recently, said the main change made in light of the pandemic has been the need to move to advanced methods for payments. He said the organization put a high need on conveying unmistakably about the digital payments circumstance and the advantages of working distantly.

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Vibenomics and IRI Join Forces to Measure the Direct Sales Impact of Exposure to Audio Out-of-Home Advertising

Vibenomics | December 15, 2020

Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and post-campaign analysis. Being the option to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these experiences, marketers and CPG brands are less inclined to settle on educated choices. With this partnership, IRI will scale Vibenomics' estimation capacities and transfer experiences back to media purchasers in a manner that is important and opportune, indicating exact ROI from the Audio OOH arrangement so advertisers and marketers feel confident about how their media dollars are being spent. “At Vibenomics, we work very closely with retail media as we serve as a true partner. Part of that partnership means being able to prove ROI from their investments so they can guarantee they’re allocating their ad spend where it makes the most impact,” said Paul Brenner, CSO at Vibenomics. “Through our exclusive access to point-of-sale data, down to the SKU-level, from our grocery and convenience store customers, along with our partnership with IRI to analyze that data, Vibenomics has the ability to collaborate with advertisers to plan tests appropriately and analyze incremental sales lift and return-on-ad-spend (ROAS).”

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Cloud Media Center Pumps up Its Advertising Inventory Partnering with Hollywood-Based Content Producer, Trigger Productions

CLOUD MEDIA CENTER | August 28, 2021

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next level as we offer the freshest, hottest, all-original video content in the marketplace. We see enormous value in the expertise, creativity and work ethic Trigger brings to the table.” According to Portrie, CMC’s campaign to recruit other elite content producers is active and ongoing. CMC, headquartered in Ponte Vedra, FL, sells advertising inventory tied to both long-form and short-form sports video content through a cloud-based, analytically driven distribution platform that seamlessly connects content producers with advertisers and publishers. CMC offers a full suite of inventory to advertisers including display, pre-roll insertions, sponsorships and customized, brand-integrated content. Trigger Media Group is a full-house production and media studio with a library of award-winning film and television IP, as well as reality television, sports and e-sports divisions. Trigger’s partners and staff include Emmy-winning industry veterans with more than 30 years of experience in entertainment, sports, marketing and production. Cloud Media Center has built a unique business model that offers a unique service to both advertisers and publishers: custom star-studded content. Through CMC's partnerships with an elite group of content producers and group access to the "name, image and likeness" of superstar athletes, the company has the capacity to build custom content, featuring the most popular players in collegiate and professional sports. In addition to hard-hitting, sports-centric content, Trigger will also produce entertainment-focused content for distribution across CMC’s multi-siloed publisher network. Trigger’s content will cover Hollywood and celebrity news and gossip. CMC has further strengthened its position in the hotly competitive digital advertising space by securing an ownership stake in original content Trigger produces. “As a content creator, storyteller and entertainment producer, we feel there is nothing more valuable than having a highly evolved, sophisticated marketing technology backed by the best in the field,” said Justin Hannah, president of Trigger Media Group. “This ensures success with our digital, television and film content, all the while creating additional revenue streams in the paradigm shift to the present and future digital world. It’s a win-win.” The first co-ownership production between the two companies is compelling, star-studded content called “Taylor’D,” featuring the hugely popular NFL Network Anchor Taylor Bisciotti, who interviews the biggest stars in the National Football League, like Steeler JuJu Smith-Schuster and Giant Saquon Barkley. Interview topics include: game schedule breakdowns; players to watch; division and Super Bowl picks/predictions; personal training regimens and more. “Through our partnerships with a talented group of content partners, we have access to on-air talent, like Taylor Bisciotti, as well as A-list professional players, like Patrick Mahomes,” said Portrie. “We have the funding, the experience and vision, a best-in-class technology platform and a unique, rev-share business model that will allow us to compete with anybody in the space.” CMC’s end-to-end platform enables collaboration, at an unprecedented level, among the big three traditionally siloed groups within the digital publishing marketplace — content producers, advertisers and publishers. It is that collaboration coupled with best-in-class customized dashboards and real-time analytics that allow these three constituencies to optimize their campaigns — and do so with speed and granular accuracy. Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers

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