Google Ads Makes it Easier to Manage Multiple Accounts

searchenginejournal | August 09, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently. The new account map, available to those who have a manager account with multiple sub-accounts, helps users visualize their account structure. With an account map, users can view their manager account and all sub-accounts in one place. Previously, users would have had to click through multiple pages and tables to see their account structure. In addition to viewing the overall account structure, the account map will display performance metrics for each account.

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Spotlight

Zillow and Trulia are two of the industries most prominent sources of information. Everyday agents help boost their business by sharing their content and increasing their own competition. It just doesn't make much sense to share their content and have yourself displayed by numerous other agents you're competing with does it? Trulia does the exact same thing, you boost their SEO and help spread their content while increasing your own competition.

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LG Ads Solutions Adds Key Executives As Connected TV Media Investments Surge

LG Ads Solutions | September 09, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world. Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 billion in 2025. Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying. “Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige. “Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige. Tony Marlow joins from Integral Ad Science (IAS), where he served as CMO, helping to transform the brand into a recognized and trusted partner globally. At IAS he was part of the executive team which took the company public through IPO in 2021. Prior to IAS he was CMO at big data company Data Axle, and Global Head of B2B Marketing at Yahoo. In his new role, he will lead all aspects of marketing, product marketing and communications worldwide. Barbie Brewer has over 20 years of experience in People and Culture leadership, with particular emphasis in growing large-scale engineering, product, DevOps, and data analytics workforces. Most recently she served as Chief People Officer for mParticle, the customer data platform (CDP) company. She has held senior HR and/or culture roles at global enterprise and consumer technology companies, including Gitlab, Netflix, and Cisco Systems. Barbie will play a critical role in the company’s hiring and culture as it expands across all major markets around the world. Ed Wale joins from Magnite, where he served as Managing Director, CTV, EMEA. He also previously served as Managing Director, EMEA, for SpotX. In this new role, based in London, he will lead expansion in EMEA for the LG Ads Solutions service, scaling the company’s media and measurement operations to meet increasing demand as streaming continues to gain more traction throughout the major European markets. About LG Ads Solutions LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium, home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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Appsumer Launches Free Package to Enable Cross-Channel Insights for Scaling App Advertisers

Appsumer, InMobi | September 21, 2022

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a centralized platform. A recent Appsumer benchmark report found that scaling advertisers have struggled to diversify across channels compared to the largest advertisers since Apple’s App Tracking Transparency (ATT) was released. Scaling app advertisers' lack of internal data science and engineering resources puts them at a disadvantage when it comes to cross-channel insights, impacting their ability to exponentially scale. “When you look at the massive changes app marketers have had to address—the impact of ATT, SKAdNetwork attribution and looking ahead towards Android Privacy Sandbox, ad measurement became much more complex, especially for smaller apps who bore the brunt,” says Shumel Lais, General Manager for Appsumer by InMobi. “When you look at the massive changes app marketers have had to address—the impact of ATT, SKAdNetwork attribution and looking ahead towards Android Privacy Sandbox, ad measurement became much more complex, especially for smaller apps who bore the brunt,” says Shumel Lais, General Manager for Appsumer by InMobi. “Our recent acquisition by InMobi gave us the opportunity to build a solution to help those players on the rise with the tools they need to grow.” Appsumer Starter leverages the core reporting infrastructure, designed for the scale of the biggest mobile app advertisers, combined with InMobi’s knowledge of diversifying the channel mix to deliver a solution enables app advertisers to reach for scale. Free entry for these first six channels is quick and easy to set up with Appsumer Starter providing smaller advertisers and independent app developers the tools to expand advertising channels quickly and effectively. Appsumer Starter delivers a view of high-level and granular insights across performance advertising channels. The free plan packs the following capabilities: Automated data ingestion: Cross-channel cost data from Facebook, Google, Apple Search Ads, TikTok, Snap and InMobi unified with conversion data from mobile measurement partners including Adjust, Appsflyer, Branch and Kochava. Easy-to-use dashboards and reports: Self-service dashboards and reports deliver high-level glanceable views of key KPIs and granular performance views to identify optimization opportunities for growth. Easy set-up and no fee: Free access to the most used channels and set-up that removes time spent reporting in a matter of days. Scaling app advertisers can leave behind their manual reporting processes in a matter of days by claiming their free account here. About Appsumer Appsumer by InMobi, is a leading performance insights platform built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more effectively. Appsumer aggregates and normalizes cross-channel cost, attribution, revenue, and predictive data and visualizes it in an easy-to-use business intelligence (BI) tool for user acquisition (UA) teams. This gives marketers a single tool to help them make more effective optimization decisions and potentially improve performance. Appsumer, part of InMobi, supports user acquisition teams at top-grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, and Picsart. For more information, visit www.appsumer.io About InMobi InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.

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Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City

Anzu, Socialpoint | November 11, 2022

Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game to preserve the user experience while enhancing the gameplay. Advertisers working with Anzu can run their display and video ads within the iOS, Android, and PC versions of Dragon City to reach hundreds of thousands of highly engaged players globally. Dragon City plays host to more than 1,600 dragons for players to collect, each beautifully designed with its own personality, skill, and rarity. Players can breed, grow, and level up their dragons while sending them to compete in epic battles online. In its most recent and exciting update, the game partnered with AMC Networks to bring The Walking Dead experiences to the game. Anzu now allows advertisers to reach Dragon City players across all geographies, with a special focus on the U.S., UK, Germany, France, Canada, and Australia. “Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way.- Lev Kommisarchik, VP Mobile Games and Publisher Services, Anzu. “Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way. The game has a huge following, and it’s been great to work with Socialpoint to help them establish their in-game ad monetization strategy, which benefits their studio, players, and advertisers.” — Lev Kommisarchik, VP Mobile Games and Publisher Services, Anzu Advertisers working with Anzu benefit from its advanced technology, rich and diverse game inventory stretching across mobile, PC, and console, and its partnerships with third-party vendors like IAS and Oracle Moat, providing advertisers with third-party viewability verification and in-view metrics when running in-game ads, either direct or programmatically. Anzu also worked closely with the IAB, MRC, and other industry experts on the newly published intrinsic in-game advertising guidelines to help bring more standardization to in-game advertising. "We are very excited to see how Anzu's industry-disrupting technology will help us create a new revenue stream. We are also looking forward to welcoming some of the world’s biggest brands into Dragon City, further enhancing the gaming experience for our players worldwide.”— Noemie Kerlidou, Senior Product Ad Monetization Manager, Socialpoint

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