Google Ads Offers More Choices for Automated Bidding Strategies

With outcome-based buying, advertisers can now pay only for the outcomes they care about. Previously, automated bidding only supported buying on a cost-per-thousand impressions (CPM) basis. Outcome-based buying supports cost-per-click buying for campaigns that use CPA or maximize conversion strategies. Google Ads Display & Video 360 will optimize bids to help advertisers get more of the actions they care about  such as clicks, conversions, and installs. Advertisers will only be charged for clicks. Google Ads is expanding automated bidding to non-guaranteed deals. In the deal has a floor price then Display & Video 360 will take that into consideration and ensure ads are showing as planned.

Spotlight

Spotlight

Related News