Google Ads Smart Bidding Now Supports Store Visits Optimization

searchenginejournal | September 24, 2019

Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits. Previously, smart bidding campaigns could only be optimized for online conversions. Given that 70% of Google Ads advertisers are now using smart bidding it was time to for Google introduce the option to optimize for offline conversions as well.  Store visits in Smart Bidding will help advertisers drive better results in less time by allowing for total online & offline performance optimization. Google highlights how European retailer MediaMarkt improved its campaign performance by changing its smart bidding strategy to incorporate store visits. Google is giving advertisers the ability to test incorporating store visits into their smart bidding strategies for select search and shopping campaigns. This is accomplished by enabling the campaign-level conversion setting. From there, advertisers can include store visits as an optimizable conversion before expanding the new bidding strategy to their entire account.

Spotlight

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

Spotlight

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

Related News

ADVERTISER PLATFORMS

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. “Backtracks’ goal is to provide a superior experience for both publishers and audiences,” said Jonathan Gill, CEO of Backtracks. “The use of AI and ML for data analysis, predictive modeling, and self-learning systems ensures that computers can help humans create better podcasts and content. Backtracks Traffic Surge informs creators of what’s working and detecting patterns in the data at a scale and speed that humans cannot. Better data, better content, and a better experience are at the core of Backtracks.” Backtracks Traffic Surge technology allows publishers to pinpoint highly trafficked podcast episodes and segments, identifying high interest content that will allow for repeated success. Backtracks Traffic Surge technology picks up outsized levels of engagement and notifies publishers of data trends. The alerts and data are tailored to individual publisher’s content, creating a seamless process for creators to be able to break down trends within each series and episode and help publish more content that drives a high volume of traffic. Backtracks Traffic Surge is a notable step in the continued use of AI and ML in Backtracks’ podcast and advertising analytics technology. 2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies like Backtracks Podcast Analytics, Backtracks SDKs, Backtracks Player, interactive audio and head-nod detection. Most recently, Backtracks announced its IAB podcast measurement certification for podcast analytics and advertising metrics and a collaboration with Google Cloud to allow publishers and advertisers to view their podcast advertising and analytics data within Google Data Studio. Backtracks continues to invest heavily in further development of existing and new product offerings and its infrastructure platform, to help podcasters and audio partners around the world measure, monetize, and advertise in audio and podcasting. About Backtracks Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, McKinsey & Company, Stratfor, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.

Read More

180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns

180byTwo | September 30, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation. "We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels," said Eric Shaffer, founder and CEO of 180byTwo. "Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers' unique business needs, and target them with tailored messaging. We're excited to now offer seamless targeting within LinkedIn." Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.

Read More

AD NETWORKS

Verve Group and GeoEdge Collaborate to Secure a Clean Ad Ecosystem

Verve Group, GeoEdge | May 21, 2021

Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising. The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face mounting challenges associated with malvertising, including deceptive ads, auto-redirects, malware, phishing scams, and more. With the expanding got to provide users with a superior online experience, especially within the mobile arena, Verve Group is decided to make sure its supply chain pipelines are clean. Its partnership with GeoEdge signifies its commitment to high-quality ad inventory, eliminating the threat of malicious and low-quality advertising. While Verve Group has evolved to become an omnichannel ad platform, providing a set of versatile products for buyers and publishers across mobile, desktop, CTV, and DOOH, one among its core strengths is providing mobile-first campaigns and ensuring its publisher partners have access to effective ad quality control and a clean marketplace. the corporate opted for a real-time solution to secure relationships with its supply partners and publishers by preventing any negative impact on users’ experience. because the nature of mobile involves a personalized approach to ad quality, Verve Group chose to partner with GeoEdge thanks to the company’s expertise working with mobile platforms. “We are committed to making sure a secure and clean advertising experience for our customers, and partnering with key players like GeoEdge to profit from their ad quality products helps us do exactly that,” said Ionut Ciobotaru, chief product officer at Verve Group. “Providing publishers with the required tools to combat malvertising and other ad quality issues ensures that end-users ultimately enjoy a far better advertising experience, thus helping to enhance and grow the general advertising market.” GeoEdge monitors Verve Group’s ad inventory 24/7 to spot malicious activity and address quality issues in real-time, protecting Verve Group’s campaigns, brand, and reputation. Providing Verve Group with extensive multi-layer security detection, GeoEdge covers every aspect of cyber threats — including deceptive clickbait scams — the newest frontier of cyberattacks. GeoEdge uses proprietary technology to proactively detect and block offenders from their digital supply chain, blocking malvertising threats before the malicious ads are served. Only clean ads are served, and Verve Group’s publishers and provide partners are never exposed to security or ad quality threats. the power to safeguard publishers through such ad quality measures is a component of Verve Group’s aim to make sure a more transparent and data-driven advertising ecosystem, keeping privacy and consumer experience at the forefront. “Our partnership with Verve Group expands user protection to the mobile advertising ecosystem through our advanced security detection, enforcing a replacement ad quality standard,” said Amnon Siev, GeoEdge’s CEO. “The collaboration safeguards end-users by ensuring the delivery of unpolluted demand to Verve Group’s global partners.” Verve Group continues to take a position in machine learning-based solutions through its proprietary technologies which of other leading partners like GeoEdge. The partnership between the 2 companies is concentrated on working together on new ad quality initiatives to guard publishers and customers across the ecosystem.

Read More