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Google Ads Smart Bidding Now Supports Store Visits Optimization

searchenginejournal | September 24, 2019

Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits. Previously, smart bidding campaigns could only be optimized for online conversions. Given that 70% of Google Ads advertisers are now using smart bidding it was time to for Google introduce the option to optimize for offline conversions as well.  Store visits in Smart Bidding will help advertisers drive better results in less time by allowing for total online & offline performance optimization. Google highlights how European retailer MediaMarkt improved its campaign performance by changing its smart bidding strategy to incorporate store visits. Google is giving advertisers the ability to test incorporating store visits into their smart bidding strategies for select search and shopping campaigns. This is accomplished by enabling the campaign-level conversion setting. From there, advertisers can include store visits as an optimizable conversion before expanding the new bidding strategy to their entire account.

Spotlight

How to Build a Programmatic Advertising Strategy in 6 Steps

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

More featured news

Spotlight

How to Build a Programmatic Advertising Strategy in 6 Steps

Want to launch your first programmatic advertising campaign? It's not as difficult as it may seem. Join Bo as he outlines 6 steps you shouldn't skip when creating a programmatic strategy. He also explains how programmatic advertising works if you're not familiar with it.

This video is perfect for you if you're new to the advertising world, or you're looking to launch your first programmatic campaigns.

Programmatic advertising is a form of digital advertising that uses different online tools to let advertisers and content publishers buy and sell ad space. The tools include a demand-side platform, an ad exchange, and a supply-side platform, all of which Bo explains in the video.

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AiAdvertising | March 10, 2023

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Augeo Acquires Brand Networks for Engagement Solutions

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Augeo Acquires Brand Networks for Engagement Solutions

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Read More

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