Google Ads To Drop Accelerated Delivery On September 17th

seroundtable | August 20, 2019

Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said "Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available."Then by October 1st, if you are still set to use accelerated delivery, Google will automatically switch those over to standard delivery. Google wrote "All Search and Shopping campaigns along with shared budgets using Accelerated delivery will be automatically switched to Standard delivery by October 1, 2019. Accelerated delivery will continue to be available for Display campaigns and Video campaigns."

Spotlight

Supriya Srivastav, Founder PurpleFilter, is the brain behind building developing successful Social Media strategies for brands like Myntra and Amazon before starting her own initiative PurpleFilter as a brand consultant. At an UpGrad Xchange event, she talks about why you need a social media strategy for your brand, how to approach it and steps you can take to ace it. Do you have what it takes to ace the game of Digital Marketing? Check our Executive Program in Strategic Digital Marketing with Cambridge Judge Business School.

Spotlight

Supriya Srivastav, Founder PurpleFilter, is the brain behind building developing successful Social Media strategies for brands like Myntra and Amazon before starting her own initiative PurpleFilter as a brand consultant. At an UpGrad Xchange event, she talks about why you need a social media strategy for your brand, how to approach it and steps you can take to ace it. Do you have what it takes to ace the game of Digital Marketing? Check our Executive Program in Strategic Digital Marketing with Cambridge Judge Business School.

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BRAND MARKETING

Simpli.fi Announces Social Display Ad Creation Capabilities Via Partnership with Spaceback

Simpli.fi | February 02, 2022

Simpli.fi, the advertising automation platform for agencies, brands, and media companies, today announced a partnership with Social Display advertising pioneer, Spaceback. The new offering allows advertisers to automatically convert social media content into programmatic display ads. Simpli.fi's strategic partnership with Spaceback empowers any Simpli.fi client with a social media presence to translate social media posts instantly into production-ready creative assets that are pre-configured for immediate activation on the Simpli.fi platform. The new offering automatically generates authentic recreations of a brand's social media posts into the six most popular banner ad sizes, including in-banner video, giving the appearance of native social posts. "We are excited to partner with Spaceback to provide our clients an automated solution for developing display creative from high impact social assets," said Ryan Horn, SVP of Marketing at Simpli.fi. "Driving performance and efficiencies are key areas of focus for Simpli.fi and this partnership will expand our capabilities in both areas." Additionally, Social Display with Spaceback supports all major social media platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest. Reactions such as likes and comments on the original post update in real-time on the corresponding display ads. The fully automated process will track advanced engagement metrics and enable Simpli.fi's clients to boost performance and efficiency. By combining Spaceback's Social Display creative solution with Simpli.fi's audience-first display solutions, brands can efficiently leverage the power of social media experiences across the open web. The result is a display experience consumers love that is always up-to-date with authentic social content that drives real ROI for marketers." Mark Dinets, Partnerships Director at Spaceback. About Simpli.fi Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. About Spaceback Spaceback's automated creative platform connects the power of social media to the billions of daily advertising opportunities outside of the walled-gardens. Digital Marketers use Spaceback to authentically recreate social media experiences across the open web. Social Display ads leverage the power of social media to engage audiences and generate superior performance compared to standard banner ads.

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Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato's buy-side clients to access Adverty's unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.

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ADVERTISER PLATFORMS

True Influence® Partners with The Trade Desk to Make Digital Advertising More Effective

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working with The Trade Desk made sense because their targeting and optimization capabilities enable us to give our customers the best opportunities to precisely target their potential buyers with programmatic ads across high quality inventory." RK Maniyani, Chief Technology Officer of True Influence. Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies, all within the framework of the integrated True Influence Marketing Cloud™ platform. The Trade Desk platform includes access to a Demand-Side Platform (DSP) and Data Management Platform (DMP) that enables True Influence to better utilize intent data and Account-Based Marketing (ABM) data to run programmatic campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase orders and helps improve turnaround times for DisplayBase campaign set up and reporting availability. DisplayBase is an integrated campaign management solution for optimizing display programs in real-time. It provides access to premium advertising inventory with a global reach, and advanced audience management and targeting features to ensure that the marketing spend has the maximum impact throughout the purchase journey. True Influence also has a team of experienced professionals to help design every plan and optimize campaigns for peak performance. About True Influence True Influence, powered by MeritB2B, is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Our proprietary approach to identity resolution and intent signal analysis is unique in that we collect and catalog decision-makers' content consumption behaviors across the internet. The joined forces of MeritB2B and True Influence deliver full-funnel B2B data, identity graph capabilities, ABM, and demand generation solutions. We expertly leverage privacy-compliant data, technology, and content to drive high-impact marketing campaigns to help win new business for our global customers that include well-established blue-chip brands like IBM, Microsoft, and Cisco. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

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