Google Ads to end Accelerated Budget Delivery by October 14th

Early this week, Google issued an advisory reminding all advertisers and Google Ads users about the upcoming changes to the budget delivery feature. As initially announced last August, all Search and Shopping campaigns and shared accelerated budget delivery will be migrated to standard budget delivery starting October 7th. Google Ads has two ad delivery methods, the “standard” and the “accelerated.” Both help advertisers and marketers determine how often their ads will be shown in a day. Once a campaign is created, an advertiser must set an average daily budget to determine how much will be spent on a campaign daily. Most of this budget is used whenever a potential customer clicks on an ad.