DISPLAY ADVERTISING
Sharethrough | March 15, 2023
On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem.
The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest trends and solutions in sustainable media practices. These will include strategies for reducing carbon emissions in production and distribution, new technologies, and the role of the media in driving social and actionable environmental change.
Luc Marsolais, Chief Operations Officer at Sharethrough, said, "As businesses increasingly prioritize sustainability, it's become clear that industries across the board need to take steps to reduce its environmental impact." He also said, "The inaugural Green Media Summit is an essential opportunity to come together to address one of the most pressing issues of our time. At this conference and beyond, we can find ways to reduce our carbon footprint, minimize waste, and build a more sustainable future."
(Source - CISION PR Newswire)
The conference is completely carbon-neutral and features speakers from global brands, agencies, and publishers. Attendees can network with like-minded professionals and learn about best practices for creating environmentally conscious campaigns. The conference aims to inspire and empower the industry to take action towards a more sustainable future.
About Sharethrough
Sharethrough is an independent omnichannel ad exchange that believes in a human-centric approach to advertising and monetization. Advertisers and publishers use its technology to render higher-performing ads that fit any placement on any site. Sharethrough's publisher partners benefit from directly-sourced demand, scale, and quality, prioritizing their monetization efforts and elevating performance. It has headquarters in Montreal and offices across North America, including San Francisco and New York City.
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AD TECH AND MARTECH
AiAdvertising | March 10, 2023
On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising.
AiAdvertising has the advantage of being a Google Premier Partner, which allows them to utilize Google's cutting-edge technologies and tools to benefit their clients. Through this partnership, AiAdvertising can integrate its Campaign Performance Platform with Google's machine learning technologies, including automated bidding and audience targeting, to enhance the effectiveness of ads and achieve higher returns on investment.
The Campaign Performance Platform developed by AiAdvertising is a comprehensive solution to manage personalized campaigns across various channels such as display, search, and video ads. By seamlessly integrating with Google's advertising platforms, marketers can enhance their workflow and obtain more profound insights into the performance of their advertisements.
AiAdvertising has recently incorporated ChatGPT, a large language model developed by OpenAI, to automate the creation of persona-driven content. By combining their expertise with Google and utilizing this integration, the company can efficiently expand persona-specific campaigns and deliver even more value to their clients.
The collaboration between AiAdvertising and Google as a Premier Partner marks a significant advancement in the fusion of marketer and machine and AiAdvertising's unwavering commitment to driving traditional advertising into the future. By integrating AiAdvertising's Campaign Performance Platform with Google's machine learning technologies, clients can now attain unparalleled performance, productivity, and efficiency levels. In addition, this partnership reinforces AiAdvertising's mission to deliver holistic solutions that assist clients in achieving their advertising objectives.
About AiAdvertising
AiAdvertising is a company that specializes in providing businesses with AI-powered advertising solutions. It uses advanced algorithms and machine learning technologies to optimize ad campaigns across various platforms, including Google, Facebook, Instagram, and more. The company's solutions are designed to help businesses increase online visibility, reach the target audience more effectively, and drive more conversions and revenue. AiAdvertising offers various services, including ad campaign management, audience targeting, ad creatives, and performance analytics. The company's team comprises experienced digital marketers, data scientists, and AI experts who work together to deliver high-quality solutions to clients across different industries.
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ADVERTISER PLATFORMS
Business Wire | March 24, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft spanning over 8 years, and in 2022 worked closely with the Microsoft Bing team to implement telemetry across our network to help pave the way for future feature adoption as Microsoft continues to innovate.
“Winning the supply partner of the year award two years in a row is a validation of our team's commitment to excellence, innovation, and delivering exceptional value to our customers. We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award. The caliber of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
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