Google Ads to end Accelerated Budget Delivery by October 14th

edgy | October 03, 2019

Early this week, Google issued an advisory reminding all advertisers and Google Ads users about the upcoming changes to the budget delivery feature. As initially announced last August, all Search and Shopping campaigns and shared accelerated budget delivery will be migrated to standard budget delivery starting October 7th. Google Ads has two ad delivery methods, the “standard” and the “accelerated.” Both help advertisers and marketers determine how often their ads will be shown in a day. Once a campaign is created, an advertiser must set an average daily budget to determine how much will be spent on a campaign daily. Most of this budget is used whenever a potential customer clicks on an ad.

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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

Spotlight

Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

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Media Cause, the Nation's Top Marketing Agency for Nonprofits, Announces Significant Year-Over-Year Momentum

Media Cause | January 25, 2022

Media Cause, the mission-driven marketing agency focused on helping nonprofit organizations grow and accelerate their missions, today announced superior year-over-year momentum between 2020 and 2021. "We're proud to be supporting the many nonprofits coming to us that need to consider fundraising, and different ways of gaining support for their missions, in a new, increasingly digital way," says CEO Eric Facas. "We are excited about our clients' achievements and our own continued growth in the year ahead." Since the beginning of 2021, Media Cause has won more than 40 new clients including the It Gets Better Project, the Bladder Cancer Advocacy Network, MassChallenge, Westcoast Children's Clinic and Generation USA. The company more than doubled its staff this year and now has more than 60 employees to serve its rapidly expanding client base. Other notable achievements from 2021 include: Provided more than 300 hours in pro-bono services, to pro-bono clients including 3D Girls Inc., EmpreSomos, Neurodiversity in the Workplace, Creative Reaction Lab, Active+ and Brownicity. re:imagine/ATL, Camelback Ventures and Pro-Choice Arizona have just signed on as new pro-bono clients. Continued high demand for the RiseUP Marketing Fellowship, a nine-month, fully paid marketing fellowship currently sponsored by Media Cause designed to increase access to career opportunities in the advertising and marketing industry. In 2021, Media Cause completed two cohorts, converting five fellows to full-time company employees. A third cohort began in mid-January 2022. Won 22 industry awards, including: San Francisco and Atlanta Addy's, Hermes, Inc. 5000, Telly, AVA Digital and Viddy. "Media Cause has taken a strategic and systematic approach to building Pathfinder's digital program, meeting and exceeding every goal we throw at them," says Tyler Kalogeros-Treschuk, Director of Development Operations at Pathfinder. "They have streamlined our email, social media, and digital advertising tools; helped build up our own internal capacity; expanded our supporter list and dramatically increased our digital revenue. Their team is like an extension of our own, and we are thrilled with what we've been able to accomplish together!" continues Madeline Halperin-Robinson, Marketing Manager at Pathfinder. About Media Cause Media Cause is a mission-driven marketing agency that helps nonprofit organizations grow and accelerate their impact. Our data-driven approach connects nonprofits with individuals across their entire supporter journey: from awareness and recruitment, to fundraising and advocacy, and every touchpoint in between. Our noteworthy clients include: HeadCount, American Kennel Club, Parkinson's Foundation and many more.

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Better Homes and Gardens Real Estate Introduces Season of Sharing Campaign for Consumers Seeking Creative Ways to Celebrate the Holidays Ahead

Better Homes and Gardens Real Estate LLC | December 01, 2020

Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including socially far off gathering thoughts, stylistic theme, plans and then some. In addition to thoughts on the best way to celebrate the holidays at home, the Season of Sharing campaign additionally includes "Ways to Give Back". The segment includes proposals for offering back this season, for example, investigating nearby volunteer chances, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page likewise showcases the holiday-related philanthropic endeavors of BHGRE® affiliates across the country over to give extra motivation.

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180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns

180byTwo | September 30, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation. "We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels," said Eric Shaffer, founder and CEO of 180byTwo. "Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers' unique business needs, and target them with tailored messaging. We're excited to now offer seamless targeting within LinkedIn." Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.

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