Google Ads to remove accelerated ad delivery option next month

searchengineland | August 19, 2019

Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. Any Search or Shopping campaigns and shared budgets using accelerated delivery will be switched over to standard delivery automatically by October 1.The accelerated delivery option will still be available for Display and Video campaigns, Google said. Advertisers typically opt for accelerated delivery when the goal is to drive as many conversions as possible within a target cost per conversion. This is particularly common for e-commerce advertisers that are willing to spend as much as possible as long as their margins make sense.

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Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fuel of the Internet economy, is on the verge of a blockchain revolution and we have the vision to disrupt the chaotic patterns and inefficiency of digital advertising by building a completely new advertising technology stack.

Spotlight

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fuel of the Internet economy, is on the verge of a blockchain revolution and we have the vision to disrupt the chaotic patterns and inefficiency of digital advertising by building a completely new advertising technology stack.

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RE/MAX Launches New National Advertising Campaign, "The Right Agent Every Step of the Way" and New Hustle Video Editor Tool

RE/MAX | January 14, 2021

RE/MAX, the #1 name in real estate*, declared the launch of another national advertising campaign, "The Right Agent Every Step of the Way." The campaign commences with 12 spots across radio, digital, TV and social media sources. Unexpectedly, the package additionally incorporates a video idea for The RE/MAX Collection®, the organization's luxury property brand. The campaign features the worth RE/MAX agents give buyers and sellers, utilizing technology, devices, experience and expertise to help them in what is likely the greatest financial transaction of their lives. "Last year was a big reminder that human connection is the most important thing," said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "The expertise of RE/MAX agents has been proven time and time again, but it's about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance."

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Aerospike Future Proofs Criteo’s AI Digital Advertising Platform

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines commerce data and intelligence to deliver digital advertising that enables marketers and media owners to drive commerce outcomes. Prior to Aerospike, Criteo combined an open-source NoSQL database with caching solutions. The Criteo platform needs to match an advertiser's content with an internet user’s interests 950 billion times a day and respond in just 50 milliseconds. These data loads and requests are continually increasing to deliver fast responses to help advertisers reach more consumers and grow their online sales. To meet both new and future petabyte-scale demands, Criteo turned to the Aerospike Real-time Data Platform, which will cut its server count by more than 80 percent for millions of dollars in annual IT savings. Our data demands are growing exponentially, and we need a real-time data platform that can handle our current requirements but ensure that we can adapt and scale for what lies ahead. The Aerospike real-time data platform takes us to the next level in terms of scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand both now and in the future.” Diarmuid Gill, CTO of Criteo. “In order to meet the latency needs of the Ad Tech industry every other solution needs a cache to sit on top,” explains Geoff Clark, General Manager EMEA, Aerospike. “That’s where Aerospike is different. Aerospike runs on DRAM and Flash, making it faster, more powerful and far less of a drain on server resources. If Criteo was to double its requirement for data tomorrow, it would still need less than a quarter of the servers it had before. This further demonstrates the ability of the Aerospike real-time data platform to powerfully perform at scale and still deliver significant cost-savings to business,” adds Clark. About Aerospike The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance up to petabyte scale with five-nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair and Yahoo rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv. About Criteo Criteo is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members partner with almost 20,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

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VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for Direct-to-Device Advertising Experiences

VIZIO | February 08, 2022

VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineering Ben Sullins, formerly SVP of Engineering with SpotX. Additional new members of VIZIO Ads’ technology team have recently joined from WarnerMedia, Comcast, Discovery, Magnite, Vevo Ads and other leading companies. To house this growing team, VIZIO recently expanded its footprint with the opening of its Tech Innovation center in Denver, Colorado in December. The new Denver office is home to 140 of VIZIO’s engineering and tech specialists focused on the innovation of VIZIO’s software, ad products, and entertainment ecosystem. The VIZIO Ads and Innovation teams are now more than 400 people strong, collaborating together to drive the future of television from offices in key markets across the country including Los Angeles, San Francisco, New York, and Denver. Since our IPO last year, we have been heavily investing in engineering and software to scale our Platform+ operations and build out our in-house ad tech team. This investment will not only provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences.” David Rudnick, Senior Vice President of Product Engineering at VIZIO. The expanded team will focus on innovation, planning, targeting, measurement, and product development across the entire VIZIO Ads product suite, which is fueled by proprietary Automatic Content Recognition (ACR) technology from VIZIO’s Inscape. Inscape provides unparalleled viewership data from 18.6MM+ devices, which provides brands and agencies with greater transparency, accuracy, relevancy, control, and attribution that connects ad buys to business outcomes. VIZIO Ads’ suite of products include True Incremental Reach, Universal Frequency Control, and Household Connect, which is its omnichannel offering helping marketers expand audience reach for cross-device campaigns. VIZIO’s Homescreen is the first stop for millions of Smart TV households, and streamlines the search and discovery process for viewers, while providing exclusive opportunities for marketers to reach those viewers with tune-in ads and creative brand messaging. Rudnick continued, “Consumers are rapidly shifting to the Smart TV experience, and because we own the hardware, software, and data, we are able to innovate in ways that others can’t. With continued momentum on the Platform+ side of our business, which is a function of better personalization and engagement on SmartCast, we are driving interest with brands, advertisers and content partners to work with VIZIO.” VIZIO Ads’ unique direct-to-device offering has doubled the number of participating unique brands and tripled its average revenue per advertiser in the last year. Additionally, VIZIO Ads’ 2022 upfront commitments exceeded $100 million, a fourfold increase over 2021, including enterprise-level buys from six major agency holding companies and encompassing a number of top advertising categories in traditional TV such as automotive, insurance and retail. More About VIZIO Ads VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

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