Google Analytics Announced Predictive Innovations For Advertisers For More Robust Targeting in Google Ads

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering. Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations. Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purchasers. These spawn specifications for things like “Likely first-time 7-day purchasers” or “Likely 7-day churning purchasers.” This new audience feels a lot like Facebook’s conversion goal, which similarly targets users’ likely behavior. Like other Google Analytics audiences, linked Ads and Analytics accounts will be able to import these audiences for bidding and targeting.

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JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia

GlobeNewswire | December 15, 2023

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announces that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. The completion of the transaction is subject to standard regulatory conditions. Under this agreement, the newly formed joint-venture will be owned at 60% by ATSBG Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media House. This merger will be a real growth driver for outdoor advertising in Slovakia, which currently represents around 5.5% of the total advertising market, lower than the market share global average, but continually increasing. The combined expertise of JCDecaux and Akzent Bigboard will open up new opportunities for advertisers including in digital outdoor advertising within a highly fragmented advertising market. Key Figures for JCDecaux 2022 revenue: €3,317m(a)– 9M 2023 revenue: €2,440m(a) N°1 Out-of-Home Media company worldwide A daily audience of more than 850 million people in more than 80 countries 1,040,132 advertising panels worldwide Present in 3,573 cities with more than 10,000 inhabitants 11,200 employees JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis 1st Out-of-Home Media company to join the RE100 Leader in self-service bike rental scheme: pioneer in eco-friendly mobility N°1 worldwide in street furniture (604,536 advertising panels) N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels) N°1 in Europe for billboards (101,976 advertising panels worldwide) N°1 in outdoor advertising in Europe (654,957 advertising panels) N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels) N°1 in outdoor advertising in Latin America (129,305 advertising panels) N°1 in outdoor advertising in Africa (24,198 advertising panels) N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

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SugarCRM Announces 2024 Customer Breakthrough Award Winners

Business Wire | January 24, 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the global winners of the 2024 SugarCRM Customer Breakthrough Awards. Winners are: Customer Experience Breakthrough Award – Empresas ADOC, a Central American retail company, is recognized for using SugarCRM to drive business growth and improve customer engagement. Using SugarCRM, the company significantly improved customer service quality and customer retention, reduced customer churn while establishing its “Puntos ADOC” loyalty program that attracted over 600,000 members, representing more than 20 percent of total sales. ADOC has a rich history of using high-quality materials and specialized techniques to produce outstanding products that meet the needs of its customers. ADOC is a customer-driven business supported by a culture dedicated to enhancing customer satisfaction and building strong, lasting customer relationships. In addition to its own branded footwear, ADOC also has partnered with international brands, including Hush Puppies, The North Face, CAT, and Steve Madden, to create a complete shopping experience for its customers. Industry Excellence Breakthrough Award – Reusable Transport Packaging, a leader in sustainable transport packaging solutions, is recognized for using SugarCRM to improve its bottom line, unify customer data, streamline processes, and increase sales efficiency, resulting in a 20 percent revenue growth year over year. A key strategy in its growth is the use of Sugar Market for regular email communications, which keeps customers, distributors, and leads informed about new products, pricing updates, and other relevant industry news. Marketing Excellence Breakthrough Award – The Swedish Institute (SI), a Swedish government agency, is recognized for its innovative approach to data management and customer engagement. The Sugar Sell and Sugar Market platform integration centralizes data, segments audiences, and automates responses, significantly enhancing marketing efficiency and improving engagement with international students and alumni. The Swedish Institute saw an increase of over 31 percent in lead volume since implementing SugarCRM and boasts a best-in-class 40-to-50 percent open rate on marketing emails. Sales Excellence Breakthrough Award – J&J Ventures Gaming, LLC, a leader in gaming and amusements and one of the fastest-growing companies in the U.S., is recognized for implementing Sugar Sell to consolidate customer accounts and interactions into a centralized communication hub across sales, marketing, and account management. Streamlined sales processes have established a new model for sales excellence for the J&J team and its growth in the gaming industry. Service Excellence Breakthrough Award – Super General Company of the Albatha Group in the UAE is recognized for revolutionizing its service operations with Sugar Serve. Working with Sugar partner Ambit Software, Super General successfully implemented a repair and maintenance service platform, including a field management application for efficient case handling and simplified technician dispatching. Due to increased efficiency and workload management, the number of cases per technician has surged by up to 26 percent, alongside a 10 percent increase in first-time fix rates. Other notable achievements include a significant increase in call closure rates and substantial improvements in customer satisfaction scores. Customer of the Year Breakthrough Award (Asia Pacific) – zazen Water, a provider of alkaline water solutions in Australia, is recognized for its use of SugarCRM to support business growth and customer satisfaction. Through strategic integrations, zazen Water automated its business and customer service operations to streamline high-order volume processing. Notably, during its Black Friday and Cyber Monday 2023 campaign, zazen Water managed a significant order peak, accomplishing its same-day dispatch promise, which, prior to automation and integration projects, would have required 16 employees. Customer of the Year Breakthrough Award (EMEA) – FAMO GmbH & Co. KG, a German wholesaler of electrical and plumbing products, is recognized for its collaboration with Sugar partner Insignio to deploy SugarCRM for advanced customer data management and opportunity nurturing, the Sugar mobile app with enterprise resource planning (ERP) data integration for field sales support, and Sugar Market for automated newsletters and targeted communications. Customer of the Year Breakthrough Award (Latin America) – Mac Construtora e Incorporadora (MAC), a leader in construction and development in São Paulo, is recognized for the creative use of SugarCRM in the dynamic real estate market. Technology adoption significantly improved lead management and customer engagement, enhancing marketing approaches and project sales, resulting in a substantial increase in sales, ranging from 50 to 94 percent of its real estate agency. This has led to MAC substantially reducing its dependence on partnering with other real estate agencies. Customer of the Year Breakthrough Award (North America) – Alto-Shaam, providing foodservice equipment solutions to more than 90 countries globally, is recognized for use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs. The integration of Sugar Sell with Sugar Market has streamlined key processes, improved lead management, and enhanced operational efficiency and global communication. ISV Technology Partnership Breakthrough Award – FSIoffice, a leading independent office supply company, together with sales-i, are recognized for transforming FSIoffice’s CRM strategy from data repository to sales powerhouse, with 40 percent improved sales efficiency. Supported by Sugar partner CRM International, FSIoffice is driving remarkable revenue growth and enhancing customer engagement with Sugar Sell Premier and sales-i for predictive business-to-business sales intelligence. Reseller Technology Partnership Breakthrough Award – The Joint Corp., the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, in partnership with Sugar partner Faye, are recognized for driving significant improvements in healthcare operations after transitioning to SugarCRM and Amazon Web Services, with a 40 percent increase in web transaction speed. This transformation allowed The Joint to focus on integrating AI to elevate SugarCRM from a functional tool to a strategic platform for competitive differentiation in the chiropractic care sector. Judges’ Choice Award – RTCR, the public transit provider in La Rochelle, France, operating under the Yélo brand, is recognized for significantly enhancing customer service with Sugar Serve, with implementation support by Sugar partner Synolia. The deployment has led to a minimum three percent increase in customer satisfaction and streamlined complaint management, saving agents’ time by 50 percent through improved response structuring. “We’re pleased to announce the winners of the 2024 SugarCRM Customer Breakthrough Awards,” said Chris Pennington, Chief Customer Officer, SugarCRM. “These customers and partners are recognized for excellence and innovation in letting Sugar’s AI-driven CRM platform do the work to make the hard things easier for sales, marketing and service professionals, and for driving breakthrough success and exceptional customer experiences.” About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

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Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders an Information Advantage.

PR Newswire | January 03, 2024

In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology. "With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know." Key features include: Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries. First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights. Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit. Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment. Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service. Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage. About Emissary Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.

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