Google Bans Nearly 600 Android Apps, Cites ‘Disruptive Ads’

medium | February 24, 2020

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide challenge harming users and advertisers. BuzzFeed News reports the majority of the apps targeted English-speaking users but originated out of Asia. Per Bjorke, Google’s Senior Product Manager for Ad Traffic Quality, confirmed more than 4.5 billion installations for these malicious apps. He declined to name the apps or their developers, however.

Spotlight

Your social network, your online activity, and even your online presence are a billion dollar industry curated by the very companies you trust to guard your privacy. Don’t you think you should be entitled to a portion of the riches made off of your data? These large tech companies have created an image as friendly and gentle corporations simply wishing to provide a valuable service to people for no other reason than altruism. However, every new day a new advancement takes place, a new device, a new feature.

Spotlight

Your social network, your online activity, and even your online presence are a billion dollar industry curated by the very companies you trust to guard your privacy. Don’t you think you should be entitled to a portion of the riches made off of your data? These large tech companies have created an image as friendly and gentle corporations simply wishing to provide a valuable service to people for no other reason than altruism. However, every new day a new advancement takes place, a new device, a new feature.

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Retina AI Brings Customer Lifetime Value Analytics To Google Ads

Retina AI | February 03, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work directly within the existing Google Ads user interface they are already familiar with. "Most ad campaigns are optimized for conversion and customer acquisition costs, but brands need to stop paying to acquire everyone," said Emad Hasan, CEO of Retina AI. "Around 30% of customers acquired by campaigns built solely on these metrics will be unprofitable. This is why measuring against pCLV is so essential - it ensures that your ad spend isn't being wasted on ads and audiences who are unprofitable." The pCLV scores Retina generates can be viewed in custom columns in the Google Ads tables. The tool includes several columns out of the box including: Aggregate CLV - a dollar value that represents the total CLV for all customers who clicked an ad or extension over a selected period of time. CLV Conversions - represents the number of customers who clicked on an ad or extension over a selected period of time. Average CLV - a dollar value that represents Agg. CLV divided by CLV conv. Which gives you the average CLV of customers who click on an ad. CLV:CAC - is a ratio of Average CLV divided by Cost per Conversion and represents the ratio between CLV and customer acquisition cost. ABOUT RETINA AI Retina is the leading predictive customer lifetime value (pCLV) intelligence company transforming e-commerce customer acquisition for high-growth brands. The company uses AI, machine learning, and data analytics to provide the industry's earliest insights on pCLV to help marketers capture high-value customers and increase brand loyalty -- without relying on third-party cookies or IDFA. Retina's customers include world-class brands such as Madison Reed, and Dollar Shave Club. The company was founded in 2017 and is headquartered in Santa Monica, CA

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AdTech Startup Tomi Secures Seed Funding to Make Real Estate Ads Perform as well as E-Commerce

Tomi.ai | June 24, 2021

Real estate, automobile, and financial services all have lengthy and offline sales cycles, and digital advertising does not work well in these industries. Because the real-world assets remain offline, the temptation for advertisers is to buy leads and clicks, which may increase customer acquisition costs. People browse, but they mainly purchase offline. Tomi, a new startup, intends to solve this problem by analyzing a user's activity on a company's website (through a tracking pixel combined with ad APIs and CRMs) to assist businesses in reaching customers more effectively in the manner of an e-commerce business. It has already raised a $1 million initial round from Begin Capital and the Phystech Leadership Fund. Tomi was founded by Konstantin Bayandin, a former senior director of digital marketing and technology at Compass and chief marketing officer at Ozon, called "Russia's Amazon." It competes with comparable AdTech firms such as Anytrack, Sociaro, Meetotis, Alytics, and Postclick. The difference, according to Bayandin, is that Tomi "focuses on offline conversions and works with various ad channels, including Facebook, Instagram, and Google." "Real-estate firms would love to use internet advertising to sell their inventory, but it turns out to be too costly and difficult," says Bayandin. In addition, people like browsing but rarely convert, and the majority of these transactions take place offline. As a result, real-estate clients are unsure of how to optimize for their real buyers. Tomi uses machine learning to examine how real buyers navigate the website and improve ad campaigns for conversions." The context for all of this is that, with Apple discontinuing IDFA, Google intending to delete third-party cookies from its Chrome browser, and the newest iOS 14.5 update enabling users to opt-out of "personalized ads," the whole advertising industry is in flux, necessitating the development of new technologies. Tomi, according to Bayandin, is a member of this new wave of AdTech.

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TikTok introduces TikTok Pulse ahead of NewFronts

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures businesses' adverts appear next to the top 4% of TikTok videos. In addition, the solution will be the first ad product featuring a revenue share with creators. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost. TikTok Pulse will offer 12 categories to brands, including beauty, cooking, fashion and gaming. TikTok Pulse also promises the placement of the ads with the highest level of relevancy. "…inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.", TikTok said in its blogpost. In the initial stages, TikTok pulse will be offered to the creators and publishers with at least 100,000 followers. "Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.", from TikTok Blogpost.

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