MOBILE ADVERTISING, RETARGETING
Teads | December 30, 2022
Teads, a global media platform, has announced a partnership with Integral Ad Science (IAS), a global leader in digital media quality. Through this collaboration, Teads and IAS will enhance the quality of digital advertising for both publishers and advertisers.
The partnership will allow Teads to integrate IAS's Context Control solution, which uses natural language processing to determine the sentiment and emotion of content, in order to provide advertisers with a more precise classification of brand suitability and avoid content deemed unsuitable for their brand. With this integration, Teads will be able to give its clients more control over where their digital ads show up. This will make sure that their brand is shown in a way that fits the criteria set by the advertisers.
"About 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising."
The collaboration will allow Teads to maximize the reach of advertising campaigns while also supporting quality journalism. The integration will also allow advertisers to have greater control over content adjacencies and avoid impressions on certain topics, including those deemed risky or harmful by a brand. By increasing the control advertisers have over their digital ad placement, Teads is able to reduce the amount of wasted budget spent on ads that don't meet their criteria and ensure that every ad dollar is well-spent.
with this partnership, brands will know that their ads are being shown in safe and appropriate environments, both in display and video formats. This increased control over digital ad placement will not only help brands protect their reputation and ensure that their campaigns are viewed in the right context, but it will also reduce the overall cost of advertising by eliminating wasted budget on ads that don't meet brand criteria.
Teads operates a leading cloud-based omnichannel platform that enables programmatic digital advertising globally. Teads' modular platform offers an end-to-end solution for buy-side, sell-side, creative, data, and AI optimization.
Advertisers and their agencies can use Teads to buy inventory from the world's best publishers and content providers. Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments while improving digital ad transactions.
Teads' 1,200+ employees in 50 offices across 30 countries work with top marketers, agencies, and publishers.
IAS is a leader in digital media quality. IAS ensures that ads are viewed by real people in safe and appropriate environments by using contextual targeting and supply-path optimization. Our mission is to be the global standard for digital media quality, trust, and transparency for the world's leading brands, publishers, and platforms. Data-driven technologies provide actionable, real-time signals and insights. IAS works with thousands of top advertisers and publishers worldwide.
DISPLAY ADVERTISING, RETARGETING
Zoomd | January 27, 2023
With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments.
Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology.
An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%.
Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS.
The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.
Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.
MOBILE ADVERTISING, PROGRAMMATIC ADVERTISING
Start.io and Pixalate | January 10, 2023
Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments.
Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressions across display and video, and also by providing sophisticated invalid traffic detection and filtration.
This partnership aims to ensure that all inventory on the Start.io platform is legitimate. Start.io's CRO states that their top priority is protecting their clients against ad fraud and that this partnership is another step toward 100% accountability.
"Fraud is one of the biggest challenges facing the ad industry going into 2023," said Ronnie Mellow, Vice President of Operations at Pixalate. "Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud."
Pixalate's VP of Operations states that fraud is one of the biggest challenges facing the ad industry going into 2023, and that Pixalate is a leading accredited platform that offers insights on IVT (invalid traffic) sources, giving the clients industry-leading risk management and dispute resolution insights.
Start.io is a mobile marketing and audience platform that is reinventing mobile marketing through the largest independent app distribution network. The direct integration of Start.io with over 500K monthly active apps provides unprecedented access to global first-party data, which can be used to understand and predict behaviors, identify new opportunities, and fuel growth.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate works around the clock to protect your reputation and increase your media value by providing the only system of coordinated solutions across display, app, video, and CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.