Google Brings Virtual Makeup Try-on to YouTube Masthead Ads

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. With this feature, Google says beauty brands will be able to offer “realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.” Ads with the new AR Beauty Try-on feature will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android. Both ad types are displayed prominently in the YouTube home feed.