Google changes policy on abortion advertising

Google | May 21, 2019

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the UK, US and Ireland will need to declare whether they do or do not provide abortions. That information will be displayed in Google search results. According to the policy, the changes will help users "decide which abortion-related ads are relevant to them". The policy change follows a report in the Guardian that found the tech giant had provided tens of thousands of dollars in free advertising to an anti-abortion group, whose ads suggest that it performs the procedure at its clinics. According to the report, the Obria Group's clinics do not provide abortions or referrals for abortions, and seek to deter women from seeking these services. Marge Berer, coordinator for the International Campaign for Women's Right to Safe Abortion, said that identifying clinics that do not provide abortion services is "extremely important".

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