LG Ad Solutions | February 09, 2023
LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future.
The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S. consumers engage with enhanced advertisements, demanding personalized and interactive advertising experiences. In addition, it discovered that approximately 94% of consumers feel the same way or prefer brands that use QR codes, and the same number are more likely to use or buy those brands.
They either feel the same or are more inclined towards the brands with store locations near them, with 92% regarding the same and more likely to buy or use those brands. In addition, an estimated 72% view the ads that are influenced by the current weather condition in their city, with approximately 94% having similar feelings or more chances of opting for the weather-based contextual ads and about 92% feeling the same or more possibilities to buy or use those brands. Thus, 72% of consumers prefer enhanced advertisements that display real-time sports scores, a countdown to games or events, and team matchups, and 64% are more likely to engage with these ads.
CMO of LG Ad Solutions, Tony Marlow, said, "The results of the LG Ad Solutions Enhanced Ads Study reinforce the importance of adapting to changing consumer preferences and leveraging innovative ad formats." He added, "By providing brands with the ability to create more personalized and interactive ad experiences within CTV environments, we are helping to drive better engagement and outcomes for both advertisers and consumers."
(Source – Business Wire)
About LG Ad Solutions
LG Ad Solutions, a TV and cross-screen advertising solutions provider, has been helping brands maximize reach and return on ad spend across the TV streaming marketplace since 2013. Headquartered in Mountain View, California, it connects smart TV products, brands, and consumers with TV audience data and artificial intelligence-designed videos across all screens. It links technologies with devices, with one automated platform for measuring and activating media across digital video and connected TVs. Its insights help marketers run cross-screen campaigns in flight and understand ad performance to optimize media reach.
Augeo | February 20, 2023
Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction.
Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration technology to turn audiences and first-party data over social media platforms into monetization. These services will help marketers, advertising companies like Augeo and creator communities with the creation, publication, and measurement of organic content in real-time on behalf of the organization. It leverages AI and machine learning algorithms for building brand relationships with customers through social media platforms like Pinterest, Snapchat, TikTok, Twitter, LinkedIn, and Meta. Garros Group, an investment bank in the advertising sector, served as a financial and strategic advisor for Brand Networks.
Founder and CEO of Augeo, David Kristal, said, "We are eager to cultivate Brand Network's innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand's employees, customers, and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities." He added, "Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients."
(Source – Cision PR Newswire)
Headquartered in Saint Paul, Minnesota, Augeo, an advertising solutions provider, has been offering services for enterprise-level loyalty and engagement platforms and experience design since 1999. In addition, it serves solutions for loyalty programs, channel loyalty, employee recognition, sales incentives, web3 experiences, strategic gifting, event production, customer loyalty, experiential marketing, workplace engagement, digital agency services, employee engagement, card-linking experiences, B2B loyalty, membership benefits, employee recognition and rewards, insurance and voluntary benefits, custom solutions, and affinity partner networks.
Roku | February 13, 2023
Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more.
The partnership includes the following:
Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of DashPass for free. DoorDash's membership program provides customers with free delivery on purchases from thousands of restaurants, grocery shops, convenience stores, and retail outlets around the country.
Shoppable Ad Offers: DoorDash will be the sole marketplace ad solution partner for DoorDash U.S. restaurants and supermarkets that purchase interactive shoppable advertisements on Roku during the first year of the agreement. This first-of-its-kind relationship enables DoorDash merchants to include unique click-to-order offers in their Roku advertisements. In addition, restaurant marketers may now collaborate with DoorDash and Roku to attribute, target, and measure TV streaming advertisements on Roku.
DoorDash merchant partners may advertise on Roku directly. The consumer interacts with the TV ad offer, receives the promotion through SMS/email, and is sent immediately to the retailer inside the DoorDash app to redeem. With this connection, companies can simply assess and manage ROI from start to finish. Wendy's®, a longtime DoorDash partner, is doubling down on digital acceleration as a key strategy and teaming up with DoorDash and Roku to pioneer this new experience, providing freshly produced food to fans with even more ease. Roku subscribers who watch Wendy's ads will get $5 off any purchase of $15 or more at Wendy's.
Roku introduced streaming to the TV. It connects people to the streaming content they like, empowers content producers to create and monetize massive audiences, and provides advertising with exceptional options to engage consumers. Roku streaming players and TV-related audio devices are accessible in various countries and the United States through direct retail sales and licensing agreements with service providers. Roku TVTM versions are available in the United States and other markets through licensing agreements with TV OEM companies. In addition, Roku Smart Home items such as cameras, video doorbells, lights, plugs, and more are available in the United States. Roku's headquarters are in San Jose, California, USA.