Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

Search Engine Journal | March 18, 2019

Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.This topic came up today during a Twitter chat about ecommerce sites.There was a discussion about improving pages and whether or not adding more text is considered an improvement.Mueller was tagged in the chat and chimed in saying site owners should consider the purpose of a page and the user intent of those who land on the page.

Spotlight

It doesn’t seem 12 months since we last revealed the trends that would shape 2018. But what about 2019? We have a fantastic collection of social media experts, marketing influencers, and PR consultants to give you insider insights into what will be impacting your strategy next year. We’ve even found the best social media campaigns of 2018, that foresaw the trends for some early impact.

Spotlight

It doesn’t seem 12 months since we last revealed the trends that would shape 2018. But what about 2019? We have a fantastic collection of social media experts, marketing influencers, and PR consultants to give you insider insights into what will be impacting your strategy next year. We’ve even found the best social media campaigns of 2018, that foresaw the trends for some early impact.

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Dealer Inspire a Digital Advertising Provider Announces New OEM Partnership Agreement With FordDirect

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing administrations and progressed revealing innovation. DI's set-up of arrangements work flawlessly together to drive traffic and qualified prompts a vendor's digital and actual showroom. By sending DI's completely associated procedure, which additionally incorporates the capacity to use Cars.com's first gathering crowd information of unadulterated, in-market vehicle customers across channels, sellers can impact clients through each touchpoint in the purchasing venture.

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Conviva Announces Streaming Audience Measurement Standard, to be Released at CES 2023

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and works with linear TV. This lets streaming providers compete on a large scale with the digital walled gardens solutions currently competing for ad budgets. For example, Conviva's technology presently processes almost 3 trillion streaming data events every day, serving over 500 million unique users who watch 200 billion streams per year across 4 billion apps streaming on devices. "Audience measurement represents the streaming industry's biggest opportunity and Conviva's technology definitively unlocks its potential, For Conviva's customers, streaming audience is continuously, census-level measured with comprehensive, standardized data. Having solved for this problem technically, we will now work in lock step with the industry to provide a unified streaming ad packaging and measurement solution fully interoperable with any cross-platform currency in market today." Keith Zubchevich, CEO of Conviva There is a proven record for Conviva's Continuous Measurement Analytics Platform as it has delivered an elaborated view of streaming audience insights, including social marketing impact. In addition, Conviva is also announced as the first streaming measurement partner for NBCUniversal due to its highly successful cross-platform measurement pilots for the Superbowl and Winter Olympics in partnership with iSpot. "We have an obligation to deliver consumers a great experience and an obligation to our customers and shareholders to utilize measurement systems that adequately capture the reach, attention, and outcomes we deliver. For the first time, NBCU is bringing its advertising partners a unified cross-screen view across all platforms with access to meaningful metrics that matter to their businesses.", Kelly Abcarian EVP Measurement & Impact EVP at NBCU, from the Superbowl measurement announcement. Furthermore, for the NCAA Basketball Tournament 2022, WarnerMedia and Paramount launched an alternative measurement strategy that leveraged Conviva's technology to support its linear and digital partners, including Comscore and iSpot and VideoAmp, minting multiple successful, alternative cross-platform measurement solutions. Conviva is bringing together top streaming firm leaders in Miami, June 6-8, 2022, following these immensely successful crowd measurement tests and NBCU's certification of Conviva as their streaming audience measuring partner. During the two-day summit, executives will lay out a strategy for reaching wide availability by CES 2023, including product, partnership, and go-to-market strategy. In addition, this executive task group will thoroughly brief industry observers beginning June 9th, 2022, and keep them updated regularly until full GA in Q1 2023.

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Making Science Grows With The Acquisition of Ad-Machina

Making Science | September 13, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. This revolutionary technology becomes a perfect accelerator for Making Science. Together with Making Science’s AI-based GAUSS platform, which optimises digital marketing investments, the consultancy firm can now offer its clients a unique technology solution in the market. The deal is another step made by Making Science in its ongoing growth strategy, which includes both international and domestic acquisitions – such as London-based performance marketing agency, Nara Media. Ad-Machina has experienced remarkable growth throughout its three-year history. It has a strong client portfolio and an expert team specialising in performance marketing technologies. For Making Science, this is the seventh global acquisition since its IPO. José Antonio Martínez Aguilar, CEO of Making Science, said: “We are very excited about the acquisition of the Ad-Machina platform and the entire Agua3 team. It is a company that has demonstrated the potential of technology and marketing with its business model, and that has a very specialised team, fully aligned with Making Science’s value proposition. The Ad-Machina platform strengthens our technological value proposition and accelerates our national and international growth.” For Eduardo Sarciat, CEO of Ad-Machina, “This transaction allows us to access Making Science’s extensive data expertise and a team of experts to provide our clients with a unique offering in the market. We are delighted to be part of Making Science’s unprecedented growth project.” This acquisition consolidates Making Science’s presence in Spain but also contributes to its international recognition. The company, which specialises in developing services related to e-commerce and digital marketing, has created innovative tools to support the digital transformation of businesses in Italy, France, the United Kingdom, Portugal, Mexico, and the United States.

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