Google expands smart segmentation for rewarded ads in AdMob

Daniel Rijo | August 04, 2019

Google expands smart segmentation for rewarded ads in AdMob
Google this week expanded smart segmentation to include rewarded ad units. Until now, smart segmentation was only available for interstitial ad units. According to Google, smart segmentation is a feature that only shows ads to users unlikely to make purchases in the app.Google says that smart segmentation protects the user experience of your purchasers while growing the ads revenue.

Spotlight

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year.


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CMG Announces Strategic Initiative with Amazon Advertising

Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premium, a brand-safe local media website, and app advertising, may help local advertisers extend their reach and increase sales. CMG Local Solutions provides cutting-edge digital solutions ...

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AD NETWORKS

Mediaocean Acquires Flashtalking For A Reported $500 Million

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuing programmatic opportunities. The deal with Flashtalking comes exactly a year after it paid $200 million for programmatic buying platform 4C. 4C has integrations with Facebook, LinkedIn, Twitter, Amaz...

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AD NETWORKS

Zappi Introduces Predictive Advertising Tool to Assist Brands in Understanding the Impact of Advertising on Sales and Brand Equity

Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Advertisers need to accurately predict the effect of their advertisements before they go live to optimize their return on investment, and they must make any necessary optimizations to gu...

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MOBILE ADVERTISING

Customer Centricity Defines Procter & Gamble’s Advertising, E-Commerce, and Digital Content Strategy

Procter & Gamble | July 12, 2021

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this as well. Woolworths, Cartology, and brands will explore how the industry responds to a year of customer transformation in a three-part series. Zulfiqar Mahar, vice preside...

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Spotlight

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year.

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