Google gives $340 million in Google Ads credits to all SMBs

ppc.land | March 30, 2020

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts. The ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube and in all campaign types.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Related News

Ad Networks

Nativex Becomes Official Xiaohongshu Cross-Border Marketing Agency

businesswire | August 10, 2023

Nativex, a globally recognized digital marketing agency, has recently partnered with Xiaohongshu (RED), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu's official global business agency, enabling brands and developers worldwide to achieve significant user growth on the platform. Leveraging our extensive knowledge of media strategy planning, influencer marketing, creative production, ad campaign management, and social media operations optimization, Nativex empowers global brands and developers to make the most of the abundant opportunities offered by Xiaohongshu. Xiaohongshu is a thriving lifestyle community catering to China's younger generation, with an impressive user base of over 260 million monthly active users and more than 3 million posts generated daily. It has evolved into a comprehensive life encyclopedia for Gen Z users, covering a wide range of interests such as fashion, beauty, health, travel, food, and more. Often referred to as the "Chinese Instagram," Xiaohongshu provides a platform for Chinese Gen Z individuals to share their lifestyle experiences and offer product reviews through visually appealing content, including photos and concise videos. It seamlessly integrates community engagement, curated content, and commercial functionality, creating an environment that encourages seeking inspiration, sharing personal stories, and making well-informed purchasing decisions. By leveraging its exceptional user-generated content (UGC), Xiaohongshu presents brands and developers with an authentic and compelling avenue to connect with users, foster engagement, and establish influential and trustworthy brand identities. The platform's extensive user base, impressive engagement rates, unwavering user loyalty, and substantial influence have propelled it to become a highly sought-after platform for numerous brands. With a profound understanding of Xiaohongshu's user demographics and behavioral patterns, Nativex specializes in tailoring personalized digital marketing solutions for brands and developers. These solutions enable them to effectively captivate their target audiences, elevate user engagement, and achieve substantial business growth. About Nativex Nativex, a global digital marketing agency, is dedicated to driving mobile growth through a one-stop solution that includes user acquisition, creative, influencer marketing, social media account management, and intelligent media buying. As a subsidiary of Mobvista, Nativex provides access to top global media platforms and channels to help you reach your target audience and boost your growth beyond borders.

Read More

Ad Tech and Martech

DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP

PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

Ad Networks, Ad Tech and Martech

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Business Wire | July 26, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more. “We are delighted to have LoopMe amongst our supporters, especially given their recent stated contributions to advertising sustainability, both within their own business operations by achieving carbon neutrality and by enabling more sustainable practices industry-wide with their marketplace that reduces carbon emissions for partners,” said John Osborn, Ad Net Zero US Director. “LoopMe embodies the Ad Net Zero mission of modeling and empowering advertising sustainability practices through decarbonisation.” By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan: Reduce emissions from advertising business operations Reduce emissions from advertising production Reduce emissions from media planning and buying Reduce advertising emissions through awards and from events Harness advertising’s power to support behavior change “We have worked arduously to prioritize sustainability as a tenet of our business and to offer more sustainable technology options to our advertising industry partners,” said Stephen Upstone, CEO and founder of LoopMe. “We are thrilled to have achieved significant momentum with our advertising sustainability initiatives, and are looking forward to leveraging Ad Net Zero’s guidance to further elevate our impact as an evangelist for doing right by our planet.” LoopMe’s dedication to Ad Net Zero comes on the heels of another sustainability milestone announced in May 2023 in which the company achieved carbon neutrality seven years ahead of schedule. This was accomplished through a combination of internal carbon footprint reduction efforts, such as maximizing cloud efficiencies through migration of data centers to renewable-powered sites, including Google Cloud; reducing electricity consumption; establishing environmentally-geared HR policies; and investing in high-quality carbon removal projects. LoopMe also recently launched its sustainable Intelligent Marketplace, delivering a fully certified, green-by-design supply path for its global partners. The sustainable marketplace personalizes demand-side traffic shaping, thereby dynamically filtering out 98% of supply that won’t receive a bid. This creates a 40x increase in DSP buying efficiency and dramatically reduces carbon emissions for partners. As the business community prepares for the rollout of global business sustainability disclosure standards in 2024, LoopMe will continue to enable the advertising ecosystem to meet objectives through a sustainable lens with additional sustainability initiatives to be announced throughout 2023. For more information, please visit https://loopme.com/sustainability/. About LoopMe LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in London with global offices across New York, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Dnipro, Hong Kong, Kansas City, Krakow, Los Angeles, Nashville, Manchester, Miami, Minneapolis, San Francisco, Singapore, Sydney, Tokyo, and Toronto. For more information, please visit www.loopme.com. About Ad Net Zero Ad Net Zero is a climate action programme to help the advertising industry tackle the climate emergency by decarbonizing ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the UK Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020 and has since gained over 100 UK supporters. The action plan aims to achieve net zero emissions in ad development, production, and media placement, as well as use advertising’s positive influence to help shift consumers towards more sustainable behavior. Its first non-UK territory launched in Ireland in June 2022, followed by a global roll-out at Cannes LIONS 2022. In February 2023, Ad Net Zero launched in the US, supported by the 4A’s, ANA and IAB, where it now counts over 70 supporters. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. For more information, please visit www.adnetzero.com.

Read More