Google gives $340 million in Google Ads credits to all SMBs

ppc.land | March 30, 2020

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts. The ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube and in all campaign types.

Spotlight

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.

Spotlight

Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.

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AD NETWORKS

Broadsign Collaboration Strengthens StackAdapt’s Programmatic DOOH Offering

Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences. Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.” (Source – ExchangeWire) VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.” (Source – ExchangeWire) About Broadsign Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.

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DISPLAY ADVERTISING

The Trade Desk Introduces Galileo to Activate Advertiser Data

The Trade Desk | January 09, 2023

The Trade Desk, a global pioneer in advertising technology, has introduced Galileo, a new approach for advertiser first-party data activation. Advertisers are seeking to activate their valuable customer data as securely as possible in order to optimize media buys across all digital media while precisely evaluating performance and business outcomes. Multiple major organizations invest years cultivating deep connections with their most loyal clients, gaining unique and essential insights about their target audiences. Galileo enables marketers to unlock this data in a privacy-conscious manner to discover new clients with comparable characteristics. In addition, Galileo is compatible with modern cross-channel identity solutions, such as Unified ID 2.0 (UID2), which have been adopted by the bulk of The Trade Desk's data and publishing partners. “We are at a tipping point for the open internet, The infrastructure of the internet is embracing new identity solutions built for today’s digital media consumption across different devices and apps, such as Unified ID 2.0. In doing so, they are creating the richest identity ecosystem we’ve ever experienced, and one that aims to put consumer privacy at the forefront. With Galileo, we will help the world’s major advertisers take advantage of this by unleashing the value of their most valuable customer data.” Samantha Jacobson, Chief Strategy Officer, The Trade Desk Galileo enables advertisers to enroll and activate their first-party data instantly. It encompasses: Seamless and direct onboarding interfaces with all major customer data platforms (CDPs), customer relationship management (CRM), and other data and clean room providers, enabling marketers to begin matching audiences with UID2 instantly Audience matching across all publishers, devices, platforms, and channels, including CTV, resulting in an actual omnichannel identity environment Objective measurement and reporting of advertising performance and identity matching About The Trade Desk The Trade Desk™ is a technological firm that entitles ad buyers. Ad buyers may manage, create, and optimize digital advertising campaigns across ad formats and devices using its self-service, cloud-based platform. Integrations with major data, inventory, and publisher partners offer maximum reach and decision-making capabilities, while enterprise APIs allow for customized development on top of the platform.

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MOBILE ADVERTISING, PROGRAMMATIC ADVERTISING

Pixalate and Start.io Partner to Detect Ad Fraud with Mobile Programmatic Platform

Start.io and Pixalate | January 10, 2023

Start.io, a leading mobile marketing and audience platform, has implemented Pixalate's Analytics and MRT (Measurement Rating Council) solutions to prevent digital ad fraud specifically in mobile app environments. Start.io already provides multiple layers of protection against ad fraud, and it is seeking to expand its fraud detection capabilities by partnering with Pixalate, an MRC accredited vendor. Pixalate will help Start.io by auditing served and viewable in-app ad impressions across display and video, and also by providing sophisticated invalid traffic detection and filtration. This partnership aims to ensure that all inventory on the Start.io platform is legitimate. Start.io's CRO states that their top priority is protecting their clients against ad fraud and that this partnership is another step toward 100% accountability. "Fraud is one of the biggest challenges facing the ad industry going into 2023," said Ronnie Mellow, Vice President of Operations at Pixalate. "Pixalate is one of the leading accredited platforms that offers a white box IVT analytics dashboard to our partners surfacing detailed metrics and dimensions to hone in on IVT sources, giving our clients industry-leading risk management and dispute resolution insights. We commend Start.io for its dedication to fighting ad fraud." Source: Globenewswire Pixalate's VP of Operations states that fraud is one of the biggest challenges facing the ad industry going into 2023, and that Pixalate is a leading accredited platform that offers insights on IVT (invalid traffic) sources, giving the clients industry-leading risk management and dispute resolution insights. About Start.io Start.io is a mobile marketing and audience platform that is reinventing mobile marketing through the largest independent app distribution network. The direct integration of Start.io with over 500K monthly active apps provides unprecedented access to global first-party data, which can be used to understand and predict behaviors, identify new opportunities, and fuel growth. About Pixalate Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising. Pixalate works around the clock to protect your reputation and increase your media value by providing the only system of coordinated solutions across display, app, video, and CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service that detects and filters sophisticated invalid traffic (SIVT) on desktop and mobile web, mobile in-app, and CTV advertising.

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