Google gives $340 million in Google Ads credits to all SMBs

ppc.land | March 30, 2020

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts. The ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube and in all campaign types.

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IAB/PwC Online Advertising Spend Study 2010. IAB Internet. Advertising. Revenue Report. An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau (IAB). 2010 Full Year, An industry survey conducted by PwC and sponsored by the PwC. Page 3 of 26. Background. About the IAB internet advertising revenue report From the momentum built in 2010, internet advertising continues to show strong growth. Mobile now accounts for the majority of digital ad spending, according to IAB Revenue Report from Pricewater house Coopers and the Interactive Advertising Bureau (a IAB study says majority of IoT owners are okay with ads on their devices IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010.

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IAB/PwC Online Advertising Spend Study 2010. IAB Internet. Advertising. Revenue Report. An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau (IAB). 2010 Full Year, An industry survey conducted by PwC and sponsored by the PwC. Page 3 of 26. Background. About the IAB internet advertising revenue report From the momentum built in 2010, internet advertising continues to show strong growth. Mobile now accounts for the majority of digital ad spending, according to IAB Revenue Report from Pricewater house Coopers and the Interactive Advertising Bureau (a IAB study says majority of IoT owners are okay with ads on their devices IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010.

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Best Buy Launches New Advertising Business, Best Buy Ads

Best Buy | January 04, 2022

For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of new and holistic ways, to provide meaningful messages at the right time. We interact with our customers three billion times a year — in our stores, in their homes, and online. These relationships last longer and run deeper than most. Knowing our customers on this level means we can help other brands cut through the clutter with advertising that won’t waste our customers’ time. With Best Buy Ads, we can show more of what interests our customers, when it interests them, and even help them save money. Whether a brand sells products at Best Buy or offers complementary products and solutions our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on external sites with a broad portfolio of offerings. We have spent the past few years building a business that can analyze the data from our customer relationships and recommend relevant ways to connect with customers based on cutting-edge data science and analytics. It’s an innovative approach to advertising, in line with the innovative tech we sell. Just what you’d expect from Best Buy. Diversifying an industry, creating equitable opportunities There’s more to Best Buy Ads than connecting brands with shoppers, including an important focus on inclusion and diversity. In the advertising industry alone, according to labor market data, 73% of hires are white. We’ve pledged to do better and, last year, Best Buy unveiled a five-year plan to address underrepresentation and technology inequities as well as create educational and career opportunities for those who need it most. As part of this pledge, we announced that Best Buy will dedicate nearly 10% of its annual media spend to BIPOC media by 2025. With this in mind, and with the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused Career Pathways program through our Best Buy Teen Tech Center locations across the country. The goal of this new program is to create opportunities and a pipeline of talented and diverse candidates for future advertising careers. Teens in this program will have access to internships, mentorships with professionals and paid work-based experiences all within the advertising industry.

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New Getty Images research shows that 8 in 10 people expect companies to be consistently committed to inclusivity and diversity in their advertising

Getty Images | August 17, 2020

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people prefer to buy brands that are founded by or represent people like themselves. These results hold steady across generations and gender, with only modest differences across global regions."Visual GPS shows that amid the COVID-19 pandemic and despite massive changes in people's lives, the demand for more diversity in visual communications has only increased," said Dr Rebecca Swift, Global Head of Creative Insights at Getty Images.

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Poshmark warns of marketing hit from Apple's ad tracking changes

Poshmark Inc | August 13, 2021

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that can be used to track users across other sites and apps. Facebook Inc had criticized the policy, saying it could harm customers. Poshmark, which relies on social media marketing to draw in shoppers, felt the impact of Apple's new policy late in the second quarter and expects it to continue into the current quarter as well, Chief Executive Officer Manish Chandra told Reuters in a call. The company forecast third-quarter revenue of $81 million to $83 million, with the mid-point slightly below estimates of $82.4 million. But Chandra was confident the effects of Apple's policy were only temporary, as Poshmark has been spending heavily on alternatives such as TV ads and tie-ups with celebrities like Marie Kondo. "It will work itself out as we go through the quarter and the second half, largely because our channels are quite diversified and super adaptable," Chandra said. Poshmark said revenue rose 22% to $81.8 million in the second quarter, beating Refinitiv IBES estimates of $80.3 million, as it pulled in thrifty young buyers looking for more environmentally sustainable ways to shop for everything from pre-owned T-shirts to high-end boutique dresses. The Delta variant of the coronavirus was not a major concern for Poshmark in its revenue outlook, Chandra said. Smaller rival ThredUp Inc's shares rose over 7% on Tuesday after its second-quarter revenue surpassed estimates. It also forecast third-quarter revenue above expectations.

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