Google Makes YouTube Masthead Ads Available to All Advertisers

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.Until earlier this year, the only way to buy YouTube masthead ads was to do a full day takeover. That means everyone who visits YouTube on a particular day would see the ad.That option is still available, but the cost of running a masthead ad for an entire day puts that option out of reach for many advertisers.Not to mention there are no targeting options when buying the ad on a per-day basis. It’s shown to everyone, so advertisers are paying for people to see the ad who may not even be interested.