ADVERTISER CAMPAIGN MANAGEMENT
Hello Sunshine | March 21, 2023
Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo (Hello Sunshine’s Head of Direct to Consumer), Solar is being led by agency veteran Jennifer Wiener (SVP, Solar) in close collaboration with new creative leadership, Teneille Craig (VP, Creative, Solar).
Hello Sunshine has a rich history of partnering with advertisers to shape female-focused commercial messaging that truly resonates. With Solar, brands will now have the opportunity to partner more deeply with Hello Sunshine and to drive story-led marketing that shapes culture, drives impact, and ultimately makes the world a better place for women and diverse audiences. Solar empowers brands to tell more inclusive and representative storytelling that ultimately brings more underrepresented voices into modern media offerings. The agency also serves as the internal marketing engine that fuels Hello Sunshine’s content, commerce, and community model.
“Hello Sunshine has proven time and time again that we know women – what inspires them, connects them, and drives them to action. We're thrilled to formally launch Solar, an innovative in-house social agency that leverages Hello Sunshine's creative expertise to help brands authentically communicate with women,” said Maureen Polo, Head of Direct to Consumer at Hello Sunshine. “Our incredible team of marketers, creatives, strategists, and producers will work seamlessly with partners to drive story-led marketing that moves the needle.”
“Solar presents a more formal offering that operationalizes Hello Sunshine’s trust, influence, and deep expertise with female consumers,” added Sarah Harden, CEO of Hello Sunshine. “Leveraging our heritage in premium storytelling that centers women, we’re partnering with brands with full-service capabilities across the modern media landscape.”
More than a traditional agency, Solar teams up with mission-aligned brands to go beyond their standard strategy and creative needs. The agency’s collaborative model provides deep insight, intelligence, and credibility among women consumers. Solar’s work with brand partners includes extensive brand partnerships through Hello Sunshine IP and DTC brands, social marketing services, influencer marketing, licensing, product development, co-marketing, and women-centered consumer insights. The agency has already been working with a range of renowned brands, including Oui by Yoplait, P&G, Diageo, Pure Leaf, Stacy’s Pita Chips, Buick, Biossance, Lavazza, Anheuser Busch, Epson, Norwegian Cruise Line, and Fidelity.
“We approached Hello Sunshine because of their like-minded audience with Oui yogurt,” said Susan Pitt, Brand Experience Director for Cereal and Yogurt brands at General Mills. “We really wanted to reach women who are passionate about saying yes to making time for themselves. Hello Sunshine built out a strategic multi-channel program that has helped catapult our shared creative purpose messaging and ultimately help drive double digit increase in sales velocity.”
Along with Maureen Polo, Hello Sunshine’s Head of Direct to Consumer, Solar is led by SVP Jennifer Wiener. Wiener previously worked at Fullscreen, where she led sales and integrated marketing teams and re-positioned Fullscreen with Fortune 500 clients as trusted, insight-led marketing solutions and social services experts. Prior to Fullscreen, she worked at Dentsu Aegis, where she and her team led award winning branded content efforts for Microsoft and focused on business development for the agency. Before joining Hello Sunshine, Wiener ran the Entertainment Marketing Solutions team at WarnerMedia, leading all brand marketing, brand positioning, creative, brand partnerships and go to market storytelling for HBO Max, Adult Swim, Cartoon Network, DC Comics and Theatrical.
Along with a cross-disciplinary agency team, Polo and Wiener are joined by VP, Creative, Teneille Craig, an award-winning creative with over 15 years of experience in publishing, advertising, digital media, and fashion. Prior to joining Hello Sunshine, Teneille has made an impact in senior creative roles at ESSENCE Magazine, Dentsu McGarrybowen for American Express, and TikTok.
Hello Sunshine will continue to focus on long-form branded entertainment with Zoe Fairborn, Head of Brand Business Development and Branded Entertainment, continuing to lead those efforts.
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members.
Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
AD TECH AND MARTECH
AiAdvertising | March 10, 2023
On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising.
AiAdvertising has the advantage of being a Google Premier Partner, which allows them to utilize Google's cutting-edge technologies and tools to benefit their clients. Through this partnership, AiAdvertising can integrate its Campaign Performance Platform with Google's machine learning technologies, including automated bidding and audience targeting, to enhance the effectiveness of ads and achieve higher returns on investment.
The Campaign Performance Platform developed by AiAdvertising is a comprehensive solution to manage personalized campaigns across various channels such as display, search, and video ads. By seamlessly integrating with Google's advertising platforms, marketers can enhance their workflow and obtain more profound insights into the performance of their advertisements.
AiAdvertising has recently incorporated ChatGPT, a large language model developed by OpenAI, to automate the creation of persona-driven content. By combining their expertise with Google and utilizing this integration, the company can efficiently expand persona-specific campaigns and deliver even more value to their clients.
The collaboration between AiAdvertising and Google as a Premier Partner marks a significant advancement in the fusion of marketer and machine and AiAdvertising's unwavering commitment to driving traditional advertising into the future. By integrating AiAdvertising's Campaign Performance Platform with Google's machine learning technologies, clients can now attain unparalleled performance, productivity, and efficiency levels. In addition, this partnership reinforces AiAdvertising's mission to deliver holistic solutions that assist clients in achieving their advertising objectives.
AiAdvertising is a company that specializes in providing businesses with AI-powered advertising solutions. It uses advanced algorithms and machine learning technologies to optimize ad campaigns across various platforms, including Google, Facebook, Instagram, and more. The company's solutions are designed to help businesses increase online visibility, reach the target audience more effectively, and drive more conversions and revenue. AiAdvertising offers various services, including ad campaign management, audience targeting, ad creatives, and performance analytics. The company's team comprises experienced digital marketers, data scientists, and AI experts who work together to deliver high-quality solutions to clients across different industries.
AD TECH AND MARTECH
Sam’s Club | April 26, 2023
Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline — with more to come.
MAP Partners Club makes it easy for advertisers to identify authorized partners who can help them plan, buy, optimize and scale their advertising campaigns. Through partners, advertisers can enhance their campaigns with bidding and budget optimization, day-parting, advanced analytics and insights and more.
"One of the pillars of our mission here at MAP is to make it 'Easy to Buy' for our advertisers," said Austin Leonard, Head of Sales, Sam’s Club Member Access Platform. "We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers. Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth."
Advertisers and agencies who work with Sam's Club MAP can immediately buy sponsored products ads along with campaign-enhancing technologies provided by Commerce IQ, Pacvue and Skai, using a self-service interface. Additionally, for advertisers who prefer to work with a full-service agency for ad buys, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline. Additional partners and functionalities will be added to the program in the near future.
For partners, MAP Partners Club provides direct access to thousands of potential customers across the Sam’s Club spectrum of suppliers and advertisers. Once approved, partners in the program will be identified with easy-to-understand, color-coded badges — tech, agency and more — making it easy for advertisers to connect with and implement the partners they need.
MAP Partners Club adds new capabilities to the already powerful Sam’s Club MAP product suite, enhancing it for advertisers and partners — but most importantly, this will help deliver an improved ad experience for members, making the Sam’s Club shopping experience better than ever.
For more information, visit the MAP Partners Club homepage.
About Sam’s Club
Sam’s Club®️, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on Twitter, Facebook and Instagram and TikTok.
About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.