Brand Marketing
globenewswire | August 17, 2023
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence.
The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data science tools that empower businesses to propel revenue growth while prioritizing customer experience and privacy. Utilizing Yobi's data, which captures critical behavioral signals without compromising personal information, independent agencies and challenger brands now have the ability to gain unrivaled performance from predictive audience modeling without prohibitive barriers to entry.
This strategic partnership combines AUDIENCEX’s digital marketing expertise and omnichannel media access with Yobi’s predictive modeling and fully consented data to enable businesses to uniquely optimize campaign performance, maximize return on ad spend (ROAS) and customer lifetime value, and gain a competitive advantage. In-market campaign results with several mid-market brands have demonstrated outstanding results when utilizing these capabilities through AXi. On average, these campaigns have seen significant reductions in CPA, with a decrease of approximately 65%. Simultaneously, CTRs have seen an impressive surge, with an increase of over 1460%. These enhancements translate into a substantial increase in ROI for AUDIENCEX clients and a more cost-effective allocation of their advertising budget.
"This partnership with Yobi will unlock the potential of AI-enabled predictive modeling for independent agencies and challenger brands," said Garrett MacDonald, CCO of AUDIENCEX. "We are excited to be working with Yobi in creating a powerful new solution that will help companies take customer experience and performance to the next level. This new approach will enable companies to utilize privacy-preserving predictive signals to enhance engagement and ensure relevance with their audiences. This groundbreaking collaboration will further empower our clients to stay ahead of the curve, power their campaigns with data-driven insights, understand their target audiences better, and achieve higher campaign effectiveness in today's fiercely competitive environment.”
“By activating ML generated predictive insights and optimizations, companies can unlock unprecedented demand generation and growth at a fraction of the cost,” noted Max Snow, CEO of Yobi, “We are proud to collaborate with AUDIENCEX to help businesses harness the power of predictive data science with complete consumer privacy.”
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.
About Yobi
Yobi is a predictive ML company that has established the largest, consented US dataset to democratize the data capabilities of Big Tech. With a privacy-centric approach, Yobi's technology generates actionable shopper predictions without compromising personal information. Yobi helps enterprises maximize marketing effectiveness and machine learning model performance. The company was founded in 2019 by Max Snow, Bill Wise (CEO, Mediaocean), and Tom Griffiths (Director of the Computational Cognitive Science Lab at Princeton University).
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Ad Tech and Martech
ExchangeWire | August 01, 2023
For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.
Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries and remained a global leader in innovation. In a rapidly evolving advertising industry, brands, and publishers have consistently sought the most efficient and cost-effective ways to reach their target audiences. Online advertising provided broader reach, but it also brought challenges such as longer timelines, higher costs, and reduced transparency.
DanAds founders, Istvan Beres and Peo Persson, recognised the need for a better solution and founded DanAds in 2013, aiming to reshape how publishers and brands sell their inventory to advertisers. The early days were met with scepticism as Beres and Persson urged prospective clients to embrace a future-forward approach. Despite the initial resistance, DanAds secured financing in 2016 and signed clients such as Bloomberg, Philips, and Truecaller, setting the stage for their self-serve revolution.
In subsequent years, DanAds continued to thrive, acquiring Backbone in 2018 and expanding its client base with companies like TripAdvisor. In 2019, DanAds established subsidiaries in the UK and the US, signalling their global aspirations. Then, in 2020, amidst the challenges of the pandemic, DanAds managed to achieve a net revenue of 24m SEK, (£1.8m) showcasing their resilience and adaptability. The momentum continued in 2021, with DanAds completing an equity financing round of 121m SEK (£8.9m) and securing an additional 100m SEK (£7.4m) in debt financing from the EIB and Nordea. The company launched its core self-serve platform, experienced significant growth to 45m SEK (£3.3m), and appointed a new board of directors led by chairman Anders Borg.
However, 2022 presented unforeseen challenges, including inflation, a halting global economy, and geopolitical conflicts. DanAds prioritised its team's well-being by relocating developers from Ukraine to western parts of the country and other European locations. Despite these obstacles, DanAds achieved remarkable growth, generating 131m SEK (£9.7m) in net revenue with a net retention rate of 136% going into 2022. They also hosted the world's first self-serve and Advertising Automation Summit.
In 2023, DanAds celebrated its 10th anniversary with a focus on expanding its US team to 10 people and securing 13 contracts in Q1 alone, a significant increase compared to the previous year. The company now operates in two divisions, automation services, and self-serve, and has expanded into new marketplaces, solidifying its position as a true ad tech industry leader. DanAds' success has not gone unnoticed, with several prestigious awards and recognitions in 2023, including the "Product of the Year" award at the NAB show and a spot on the AdExchanger Power Player List. G2 also recognised them as a high performer during the spring and summer.
So why do publishers believe in self-serve so much? The answer lies in the power and control it gives them. DanAds' self-serve technology and ad automation are adaptable and used by international portfolios of clients across various industries. Publishers gain control over their advertising lifecycle, increasing transparency and trust in their processes. As DanAds looks to the future, its founders' belief in self-serve's potential has been validated. With a robust account management team, a strong US presence, and a growing pipeline of high-quality clients, DanAds is poised for a bright and successful future in the ad tech industry.
About DanAds
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.
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Ad Tech and Martech
CMSWire | September 15, 2023
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.
The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately 4% of the global total – surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws.
Recognizing the growing importance of sustainability in business decisions, InMobi has taken a proactive step by aligning itself with Ad Net Zero. As a leader in the ad tech industry, InMobi recognizes the significance of demonstrating sustainability efforts to both its existing clients and potential partners. A recent Deloitte survey highlights that 98% of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands.
By joining forces with Ad Net Zero, InMobi embarks on a journey to align with the organization's five-step plan, designed to minimize the carbon footprint of advertising:
Reduce emissions from advertising business operations
Decrease emissions stemming from advertising production
Diminish emissions from media planning and buying
Lessen advertising emissions from awards and events
Harness advertising's potential to drive behavioral change
InMobi's dedication to sustainability extends beyond rhetoric to measurable action. InMobi Exchange, powered by Microsoft Azure which boasts of complete carbon neutrality, stands as a testament to its commitment. Furthermore, data gleaned from the Microsoft Azure Impact Emissions Dashboard showcases InMobi's impressive emission reduction metrics:
InMobi's emission factor ranks within the top fifth percentile compared to average server emission factors
Server usage demonstrates a remarkable 80-90% higher green efficiency compared to alternative on-premise solutions, even high-efficiency ones
Direct SDK integrations, paired with machine learning, have driven emission reductions of up to 30%
"InMobi's partnership with Ad Net Zero symbolizes our dedication to ushering in a more sustainable era for the advertising industry," states Kunal Nagpal, Chief Business Officer at InMobi. "We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero's comprehensive plan, we are steadfast in our commitment to minimizing our environmental impact while advancing the power of advertising."
"Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry,” says John Osborn, Director of Ad Net Zero in the U.S.
InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-Based Targets Initiative (SBTi), where InMobi is undergoing a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards.
InMobi also continues its partnership for the second year with Givsly, the leading purpose driven B2B marketing solution, and shared the stage with Givsly, Dentsu, and IPG Brands at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.
Recently, InMobi served as the primary audience partner in AdTechCares’ campaign with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere. AdTechCares is a 501 (c)(3) organization that leverages ad tech to combat misinformation and keep humanity well, and InMobi is a founding member.
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.
About Ad Net Zero
Ad Net Zero is a climate action program to help the advertising industry tackle the climate emergency by decarbonizing ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the UK Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020 and has since gained over 100 UK supporters. The action plan aims to achieve net zero emissions in ad development, production, and media placement, as well as use advertising’s positive influence to help shift consumers towards more sustainable behavior. Its first non-UK territory launched in Ireland in June 2022, followed by a global roll-out at Cannes LIONS 2022. In February 2023, Ad Net Zero launched in the US, supported by the 4A’s, ANA and IAB, where it now counts over 70 supporters. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. For more information, please visit www.adnetzero.com.
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