Google Now Allows Advertisers to Capture Leads from YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well. The forms appear after users express interest in the ads by clicking on them. Then the ad will expand into a conversion form, which users can fill out and submit it without ever leaving the screen they’re on.