Google Remains the Search Advertising Leader in the U.S.

A recent report predicted that Google's ads revenue is set to take over 70 percent of the total search advertising spending in the United States this year. A recent report from eMarketer revealed that Google still holds a significant share of search ad revenue. By the end of 2019, the company would have netted over 73 percent of the total search advertising spending in the United States. While that’s a bulk of the market, the company’s revenue share seems to be on a slow, steady decline. Currently, Google’s search revenue is 1 percent down from what it was last year. And eMarketer suggests that by the end of the 2021 forecast period, the company would have more revenue market. Amazon‘s search advertising has continued to grow over the years. Last year, the retail giant surpassed Microsoft to become the second-biggest online search advertising in the United States.