Google Remains the Search Advertising Leader in the U.S.

edgy | November 26, 2019

A recent report predicted that Google's ads revenue is set to take over 70 percent of the total search advertising spending in the United States this year. A recent report from eMarketer revealed that Google still holds a significant share of search ad revenue. By the end of 2019, the company would have netted over 73 percent of the total search advertising spending in the United States. While that’s a bulk of the market, the company’s revenue share seems to be on a slow, steady decline. Currently, Google’s search revenue is 1 percent down from what it was last year. And eMarketer suggests that by the end of the 2021 forecast period, the company would have more revenue market. Amazon‘s search advertising has continued to grow over the years. Last year, the retail giant surpassed Microsoft to become the second-biggest online search advertising in the United States.

Spotlight

Posters are the “lifestyle medium,” they target consumers who are out and about in the marketplace, impacting people where they live, work and play. Posters are the perfect form of advertising in residential areas of Chicagoland

Spotlight

Posters are the “lifestyle medium,” they target consumers who are out and about in the marketplace, impacting people where they live, work and play. Posters are the perfect form of advertising in residential areas of Chicagoland

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Mintegral announces SDK Products Completes a User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm

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Mintegral, a portable advertising stage, has reported that its SDK items have finished a client protection security appraisal performed by a globally perceived bookkeeping firm. The review report demonstrated that Mintegral has set up a total framework to keep up the security of clients' very own data and other touchy data during the assortment and transmission measure. The Mintegral user protection security evaluation was done by a main 10 global bookkeeping firm with extensive service experience in information protection and organization security to furnish clients with far reaching arrangements and methodologies to help improve risk management. This audit followed the rules of the National Institute of Standards and Technology's cyber safety whitepaper "Mitigating the Risk of Software Vulnerabilities by Adopting a Secure Software Development Framework (SSDF)" and zeroed in on the four key regions including Prepare the Organization (PO), Protect the Software (PS), Produce Well-Secured Software (PW) and Respond to Vulnerabilities (RV). This firm directed a thorough information protection security evaluation on the Mintegral stage through an assortment of techniques for source code survey and testing, interviews with applicable innovation and improvement pioneers, inner control strategies/reports/arrangements and other data audits. The audits incorporated Mintegral's current administration model, data innovation engineering, physical and intelligent security status, revealing system, measure improvement, target-state design, and the protection consistence and security programming advancement structure recorded by related data sets.

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SpringServe Powering Video Advertising on SXSW TV Apps

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in-app video advertising experiences for attendees. "We created SXSW TV to provide our audience with a premium viewing experience wherever they are. SpringServe’s industry-leading technology has allowed us to effortlessly connect our sponsors to our audience in new and exciting ways," said Justin Bankston, CTO, SXSW. With their online schedule and connected TV apps, SXSW is able to bring its amazing content directly to attendees, whether they are in the audience in Austin or on the other side of the world. The chronological and geographic barriers have all come down, for both the creators who make the event, and the audience eager to learn from them. In the same way the physical event provides value by connecting sponsors to attendees, they will also benefit from visibility on SXSW TV and the online schedule. “SpringServe’s platform can be used across any video environment. As the industry is gathering together, we’re thrilled to be a part of such a large-scaled event like SXSW, helping presenters reach consumers on the go. With SpringServe, SXSW will deliver a superior consumer and advertiser experience, ensuring high-quality video engagement,” Joe Hirsch, General Manager, SpringServe. About SpringServe SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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Marketing and Media Events to Watch in the Next Seven Days

Advertising Research Foundation | March 07, 2022

Here are the marketing and media events you need to watch out for this week: March 7 The 2022 Academy of Country Music Awards telecast. Stream it on Amazon Prime Video at 8 p.m. ET. March 8 The Advertising Research Foundation will start its two-day Shopper 2022 virtual conference (noon to 1:30 p.m. ET each day). It will feature presentations and panels by Melanie Babcock, VP of Integrated Media for The Home Depot; Aaron Sobol, Head of U.S. Investments and Partnerships for Unilever; and Vita Molis, Head of Research and Insights for Global Business Marketing at TikTok, among others. Petco, a retailer which recently transitioned into a health and wellness destination, will report its fourth-quarter earnings. During the pandemic, it saw a sales jump as more Americans adopted furry companions. Petco has been working to replicate such success into new efforts such as a shop-in-shop pilot program with Lowe’s. It’s International Women’s Day. Brands that are showcasing their support this year include LinkedIn, HCL, and John Deere. March 9 The Collage Group, a consumer research organization, will host a webinar on health and wellness across races and ethnicity. This event shall provide research around how brands can capture consumer attention in the healthcare domain. Campbell Soup Co. will share its financial results for its fiscal second quarter. Brands like Goldfish and Pepperidge Farm are powering the company, while it is undertaking another round of pricing increase. March 10 Ad Age will host In Depth: Unlocking the Metaverse, a virtual conference for marketers looking to explore branding in virtual worlds. Avery Akkineni, President of VaynerNFT; Tressie Lieberman, VP of Digital Marketing and off-premise at Chipotle Mexican Grill; and Caty Tedman, Head of Partnerships at Dapper Labs will be the speakers. March 11 SXSW will begin in Austin, Texas and run through March 20. Hot topics like metaverse and NFTs will be discussed. March 12-13 The 27th Critics' Choice Awards telecast will air on Sunday at 7 p.m. ET on TBS and The CW.

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