ADVERTISER PLATFORMS
Veritone | March 03, 2023
On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute.
By incorporating Veritone Attribute, Audacy aims to enhance its capability to demonstrate the effectiveness of its broadcast ad campaigns. It plans to achieve this by providing advertisers with valuable directional insights regarding the performance of their campaigns across a wide range of Audacy radio brands. With this enhanced data, advertisers can make more informed decisions about their campaigns and compare their performance on Audacy stations to other advertising mediums. In addition, research has shown that attribution reporting helps increase advertiser spending and reduces the frequency of canceled ad campaigns, making it a valuable tool for evaluating campaign performance.
Veritone Attribute is a tool that enables advertisers to analyze the relationship between their broadcast ad exposure and website traffic. By providing insights on creative, daypart, day of the week, and station, the tool helps advertisers optimize their campaigns to achieve better results. In conjunction with other Veritone aiWARE applications, Veritone Attribute also allows Audacy to measure post-exposure actions taken by listeners, including those resulting from sponsorships, billboards, live mentions, promotional commercials, and other in-content integrations.
About Veritone
Veritone is a prominent provider of enterprise artificial intelligence (AI) solutions that serve organizations operating in regulated and commercial sectors. Its software, services, and industry applications streamline data management, empowering some of the most renowned brands globally to function more efficiently, expedite decision-making and boost profitability. Its aiWARE™ is a market-leading enterprise AI platform that seamlessly integrates machine learning models to convert audio, video, and other data sources into practical intelligence. In addition to its extensive partner ecosystem, Veritone's professional and managed services help to develop and construct AI solutions that resolve current and future problems.
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SeaChange International | January 05, 2023
SeaChange International, Inc., a leading provider of streaming platforms, video delivery, advertising, and emerging free ad-supported streaming TV services (FAST) development, has introduced the SeaChange XstreamTM platform, a cloud-based content monetization platform that helps content owners and OEMs maximize advertising revenue on connected TVs (CTVs). SeaChange will launch the Xstream platform formally on January 6th and begin onboarding customers in the first quarter of the new fiscal year.
With consumer preferences rapidly shifting away from pay TV to streaming and from subscription services to advertising-funded TV and content offerings, consumers' demand for comprehensive content aggregation and discovery services on CTVs keeps growing. In response to this trend and to provide content access independently, CTVs are rapidly becoming the primary entertainment gateway for households instead of a cable subscription or set-top box.
“We are thrilled to launch the Xstream platform, a comprehensive service that capitalizes on the rapid consumer shift to the FAST and CTV markets. As a leading technology vendor, SeaChange combines the deep expertise needed to provide premium user experiences on connected devices, a DNA to deliver end-to-end streaming solutions, and an unmatched product suite for smart ad insertion management."
Chris Klimmer, President of SeaChange.
To fully maximize on this demand, SeaChange is launching the Xstream platform, which provides the complete set of capabilities to monetize CTV ad inventory for OEMs, content owners, and operating system providers, ranging from streaming enablement via content aggregation to targeted insertion of advertisements from multiple demand sources.
About SeaChange International, Inc.
SeaChange International is a reputable provider of streaming video services, cable TV broadcast platforms, and cutting-edge advertising insertion technologies. The company collaborates with operators, broadcasters, and content owners across the globe to assist them in providing consumers with the highest-quality video experience. Its StreamVid premium streaming platform enables operators and content owners to launch and grow a direct-to-consumer service to manage, curate, and monetize their content and form a direct relationship with their subscribers. In contrast, its Advanced Advertising Platform helps broadcast and OTT businesses protect and generate new video advertising revenues.
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ADVERTISER PLATFORMS
Business Wire | March 24, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. System1 has a longstanding relationship with Microsoft spanning over 8 years, and in 2022 worked closely with the Microsoft Bing team to implement telemetry across our network to help pave the way for future feature adoption as Microsoft continues to innovate.
“Winning the supply partner of the year award two years in a row is a validation of our team's commitment to excellence, innovation, and delivering exceptional value to our customers. We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award. The caliber of nominations this year was the best we have ever seen, and this makes our winners’ achievements all the more significant,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
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