Google Restricts Data-Sharing for Ads Under Privacy Pressure

bloomberg | November 14, 2019

Google said it would make changes to its advertising technology to better protect people’s privacy following scrutiny by European Union watchdogs.Starting in February, Google will no longer divulge information to participants in its ad auction about the type of content on a website or page where an ad could appear, the Alphabet Inc. company said in a blog post Thursday.This type of targeting is a major reason why Google was able to absorb the bulk of online ads bought and sold with machines, so-called programmatic advertising. Google doesn’t share its sales from web display ads, but frequently cites programmatic as a key driver of revenue growth.“This change will help avoid the risk that any participant in our auctions is able to associate individual ad identifiers with Google’s contextual content categories,” Chetna Bindra, senior product manager, user trust and privacy at Google, said in the post.

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Get a free demo of the Marketing 360 software, a free ecommerce website mock-up, or a free CRM trial at Ecommerce Marketing 360: This interview answers common questions and concerns people have when starting an ecommerce website. Get strategies, tips, and ideas to help you sell more online. Learn more at ecommercemarketing360.com.

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AcuityAds | September 16, 2020

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Kubient Discovers Latest Findings of Fraudulent Activity Occurring Within the Programmatic Ecosystem via AI

Kubient | October 15, 2020

Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon.com, Adobe, Outbrain, Sephora were all victims. The KAI pre-bid ad-fraud prevention tool helps stop fraud before it happens through pattern recognition and device scoring. The algorithm is trained to analyze the behavior, consistency, and quality to determine its credibility - accurately flagging fraud in less than 10ms of an ad bid, faster than any other tool on the market. In its work with its partners, the KAI team found the Weasel Injection structure and tested it independently. Ultimately, they determined it utilized PreBid.js header bidding but masked/spoofed the true identity of the properties it was selling while also being compliant with both ads.txt and sellers.json protocols. This was accomplished using a bait and switch advert (Malvertising) that when activated would facilitate the Fraudulent Reselling Scheme.

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WPP, on the rise in Q1, makes transformative moves

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 percent year on year in constant currency. Like-for-like growth was 8.1%, excluding cash, acquisitions, and disposals. Revenue less pass-through costs increased 10.3 % year on year to £2.6 billion (A$4.5 billion) in the first quarter and 10% in constant currency. Like-for-like growth was 9.5% after adjusting for the favorable net impact of acquisitions and disposals. The top five markets for Q1-like-for-like revenue less pass-through costs were the United States (8.9 %), the United Kingdom (8.1 %), Germany (16.1%), China (11.9 %), and India (25.1 %). WPP predicted that full-year net sales growth in 2022 would range between 5.5 and 6.5 %. This is an increase from the group's earlier expectation of roughly 5%. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. "The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read. WPP has been making rapid moves across its owned companies which involves mergers and a launch of Everymile in the D2C sector. GroupM, WPP's media investment wing on Tuesday, announced its strategies for transformation with enhanced agency offerings and unified performance organization. The steps involve two major mergers of Essence with Mediacom and Mindshare with Neo. Essence and MediaCom will unite to become EssenceMediacom, a new agency that will combine Essence's digital and data-driven DNA with MediaCom's scalable multichannel audience planning and strategic media experience. GroupM Nexus, the world's top media performance organisation, will bring together industry-leading expertise and solutions from Finecast, Xaxis, and GroupM Services — GroupM's global network of activation professionals. Mindshare will complete its integration with global performance agency Neo, allowing customers to access a greater range of transformative media offerings. When it comes to Everymile, the company's recently launched venture, WPP says,"Everymile builds on WPP's existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics. It will enable companies and brands to deliver brand-led DTC commerce – from the customer's screen to their doorstep – simply and cost-effectively." With the launch of Everymile, WPP becomes the first firm in its industry to provide an end-to-end e-commerce solution. While talking about the way ahead, Reed said,"We continue to see strong demand for our services from our clients and to invest in the many opportunities for growth driven by the digital transition, including Choreograph and the recent launch of Everymile. As a result of a strong first quarter, we now expect our growth to be in the range of 5.5% to 6.5%, up from around 5% at the start of the year. We remain very mindful of the impact of the broader macroeconomic environment on our business and will respond quickly to any changes as the year progresses."

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