Google suspends ticket site Viagogo from advertising

bbc | July 17, 2019

The Competition and Market Authority is taking the ticketing website to court, alleging it has not done enough to change its business practices.It says it is "working with the CMA".Last year, the Football Association, the trade body UK Music and some MPs signed an open letter to senior Google executives, urging it to stop Viagogo from advertising.In a statement on Wednesday, Google said: "When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust."This is why we have strict policies and take necessary action when we find an advertiser in breach."In response, Viagogo said: "We were extremely surprised to learn of Google's concerns today. We are confident that there has been no breach of Google's policies and look forward to working with them to resolve this as quickly as possible."

Spotlight

Search Engine Optimization (or Search Experience Optimization, as we like to call it) may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up your sleeves and dig in, things start to get clearer the more you learn. If you have a business, and you want to market it online, SEO isn’t an option you have the luxury of putting off “until next year.” The Web is crucial to nearly every business on some level. Ignoring how to leverage it is not only costing you money, but making your ability to keep up with, or surpass, your competition a heck of a lot more difficult.

Spotlight

Search Engine Optimization (or Search Experience Optimization, as we like to call it) may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up your sleeves and dig in, things start to get clearer the more you learn. If you have a business, and you want to market it online, SEO isn’t an option you have the luxury of putting off “until next year.” The Web is crucial to nearly every business on some level. Ignoring how to leverage it is not only costing you money, but making your ability to keep up with, or surpass, your competition a heck of a lot more difficult.

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RevJet Announces Version 5.0 Global Ad Serving App Suite

RevJet | October 17, 2020

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, today announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters RevJet's Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution and more. "Now more than ever, Fortune 500 markers need to simplify operations and maximize the impact of their marketing spend, while simultaneously improving their data and privacy posture in compliance with ever-changing laws, standards, and regulations," said Mitchell Weisman, RevJet's Founder and CEO. "This is why a growing number of RevJet's Fortune 500 customers are deploying RevJet as their primary global ad server – enabling streamlined operations, a safer compliance structure, and elimination of non-working ad server costs – all without sacrificing any features or operational capabilities.

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AD NETWORKS

IAB Expands General Membership to Include Advertising and Media Agencies

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry being rapidly and continuously reinvented. It is also the only trade association that can both set an industry agenda and deliver on that agenda with meaningful industry standards. This move effectively migrates agencies from associate members to full general members. Now, agencies will have equal access to join the inner workings of the IAB -- including voting board membership, Center of Excellence leadership, as well as legal and public policy resources. The mission of IAB from the beginning has been to enable our members to thrive in a digital economy. The transformative changes happening now, demand that agencies have an equal seat at the table. They need equal access to IAB and IAB Tech Lab resources, the ability to join boards and make the critical decisions that drive the industry forward. The key to success in today's environment is collaboration. It's vital to have an organization that brings everyone together and IAB is serving that need." David Cohen, CEO, IAB. Agencies that have already applied for general membership include: Canvas Worldwide dentsu GroupM Helen & Gertrude Horizon Media IPG Mediabrands Labelium Mediahub Omnicom Media Group PIVnet Publicis Media Quigley RPA "We're proud to partner with the organization that has led the charge to advance the digital medium since literally Day One." Greg Johns, EVP & Chief Digital Officer, Canvas Worldwide "Canvas believes in the power of partnership and openness for the good of our industry. The IAB's devotion to collaboration is one that fits beautifully with our agency ethos." Paul Woolmington, CEO, Canvas Worldwide "Helen & Gertrude's partnership with the IAB provides our team with the ongoing professional development and support needed to understand and thrive in today's digital economy. We also value the knowledge shared by their many committees and councils, as they offer insights into a variety of niche industry segments." Laura DiCaprio, Director of Media & Insights, Helen & Gertrude "IAB is really the only organization that brings all the stakeholders together. With new media and measurement standards being set, brands developing first party data strategies, and policy changes being drafted, this is not a time for partisan approaches to the challenges facing the industry and no agency should be less than a full General Member. We are all in the thick of it, and IAB is working to convene the important conversations." Kirk McDonald, CEO, GroupM, NA. "Horizon Media is excited to be among the first agencies to join IAB membership and be involved in IAB's efforts to help sculpt the future of the digital marketplace." David Campanelli, EVP, Chief Investment Officer, Horizon Media "IPG Mediabrands is thrilled to be joining as a General Member of IAB, which has long been a voice for our industry and an important source of new research and thought leadership, such as the recent report on AI and bias in marketing. We are all looking forward to supporting IAB's initiatives across promoting transparency, brand safety and DEI in our industry." Dani Benowitz, President, US at MAGNA "The IAB has long been a leading voice in digital industry innovation, and we look forward to partnering with the IAB and member companies to continue to drive media creativity and industry evolution in 2022." Sean Corcoran, U.S. CEO, Mediahub. "As an organization that shares IAB's commitment to assuring the safety, transparency and effectiveness of marketers' digital media investment, Omnicom Media Group is eager to expand our working relationship with IAB, and to collaborate on delivering solutions for the age of accelerated change." Megan Pagliuca, Chief Activation Officer, Omnicom Media Group "Publicis Media has never been more optimistic about collaborative efforts to address consumer and advertiser standards. Through our continued vigilance with media partners and industry orgs, we are driving conversations forward to address the industry's most challenging topics, like hate speech, privacy, misinformation, mental health, and proposed worldwide government regulations that threaten the 'Brand Integrity' of our industry. Agency leadership and determination are imperative now more than ever, and that's why Publicis Media is joining the IAB." Helen Lin, Chief Digital Officer, Publicis Groupe IAB membership benefits now available to agencies include: Eligibility to join the IAB Board with full voting privileges and access to four meetings/year, including Washington, D.C. fly- ins Participation in Agency Leadership Council Membership to IAB Tech Lab Access to IAB Public Policy and Legal Affairs Council, publications, convenings, and IAB staff Access to all IAB Primary Research Participation in all Center of Excellence Activities, including committees, working groups, and task forces. Exclusive rights to leverage IAB Learning & Development Program discounts, private research deep dives, and 1:1 access to IAB staff experts for both the agency and their brand clients, hosted in partnership with IAB About IAB The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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ADVERTISER PLATFORMS

The 26th annual Webby Awards nominees revealed

The Webby Awards | April 06, 2022

On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games. The winners will be decided through votes and declared on April 26. Then, on May 16, the awards will be celebrated in an in-person event at Cipriani Wall Street in New York, and the award acceptance speeches will be availed online. The judging panel includes IADAS members: Azania Andrews, vice president, connections, Anheuser-Busch; William Beck, senior VP and chief marketing officer, Anthem; Linda Boff, CMO, GE; Glenn Cole, founder and creative chairman, 72andSunny; Merlee Cruz-Jayme, chief creative officer, Dentsu International APAC; Bharat Kumar, executive creative director, Havas; Andrew McKechnie, senior VP and CCO, Verizon; Dino Myers-Lamptey, founder, The Barber Shop; Tiffany Rolfe, chief global creative officer, R/GA; Resh Sidhu, global director, Arcadia creative studio, Snap Inc.; and Katie Walmsley, president, The Blue Room, Edelman. The Webby awards president Clair Graves takes pride in the 26 year legacy of the Webby Awards for “honoring the very best in digital innovation and creativity.” While commenting on this year’s nominees, she said, “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” -Webby awards president Clair Graves “This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” According to Graves, the year 2022 is on the way to becoming a benchmark in the history of the Internet. In her words, “2022 will mark a pivotal year in the history of the Internet. Witnessing the embrace of Web3 and the metaverse and the explosion of creativity from our nominees in this space has been truly exciting. This year’s advertising and marketing nominees are defining the possibilities of innovation in this new frontier and setting the standard of excellence for what is to come.” In advertising, media and PR, Webby has several subcategories. Following are the Webby awards nominees in the advertising media and PR. Best Video Campaign, Advertising Campaigns: Paramount+ Expedition Brand Campaign, Paramount+ “FREE LUNCH!” – A Short Film by Social Status, Social Status Meta – We Change the Game When We Find Each Other, Droga5 Tinder Swipe Night: Killer Weekend, 72andSunny The Lost Class, Leo Burnett Chicago Brand Strategy, Advertising Campaigns: Guardian 200 Years, a Work in Progress, Oliver Agency “Something from Nothing,” Fiverr eos “Bless Your F*ing Cooch,” Mischief @ No Fixed Address Save It, See It, Michelob Ultra Only You, Spotify Corporate Social Responsibility Campaign, Advertising Campaigns: NFL – Football is for Everyone, 72andSunny Sephora – Black Beauty is Beauty, R/GA Vicious Circle, Wunderman Thompson UK AT&T Dream in Black Rising Future Makers, Translation LLC Heart Markets Sancho, BBDO Diversity and Inclusion, Branded Content: Here’s to Perfectly Imperfect Parenting, Red&Co. Google Black-Owned Friday, Rehab Google Black-Owned Friday, BBH USA New Girl, Wieden+Kennedy Tokyo Procter & Gamble // Widen the Screen, Grey NA Fashion, Beauty and Lifestyle, Branded Content: Zara – Origins, Park Pictures eBay’s “Old School Meets New School” Episode 1, The Many Canvas of Life, Jung Relations Full Steam Ahead With Francis Bourgeois, The North Face and Gucci, Titel Media GmbH MUSE, McCann New York Public Service and Activism, Branded Content: BLK presents “Vax That Thang Up” feat. Juvenile, Mannie Fresh, and Mia X, BLK Nike’s FM (Future Movement) Broadcast, Partizan Entertainment LLC REFORM Alliance – Give Life Back, Droga5 Free Democrats “The Party Program Insta-Story,” Heimat Werbeagentur GmbH Uncomfortable Truth, Taxi Sustainability and Environment, Branded Content: A Future Begins, Observatory Michelob Ultra Pure Gold Earth Day – Powered by the Sun, Michelob Ultra Climate Warriors, Thinkerbell One House to Save Many, Leo Burnett Melbourne Non Fungible Animals, Publicis Media GmbH Best Video Editing, Craft: Be a Light, Outsider Editorial Don’t Wait Reach Out, Uppercut Edit The New Axe Effect: The Walk, The Martin Agency The New York Times – The Truth Takes a Journalist, Droga5 Google — Year in Search 2021, Google Brand Studio

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