Google | April 04, 2022
Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising.
There had been concerns about the collection of user data despite Google's frequent additions of privacy-focused features in its products and services. Google's recently announced "Privacy Sandbox" initiative proposes multiple components such as,
Topics: In late January 2022, Google announced to replace the much-criticized antecedent FLoC (Federated Learning of Cohorts) with 'Topics’-which is Google's idea for Interest-Based ad targeting of user's web activity.
FLEDGE: The FLEDGE component of Privacy Sandbox is a proposal to serve remarketing and custom use cases. It prevents third parties from tracking users' browsing behavior across sites.
Attribution Reporting API: Attribution Reporting is Google's solution to eliminate dependency on the cross-party user identifier. With this component of Privacy Sandbox, the third parties can't track the user browsing behavior across sites, and the advertisers can measure the ad's conversion through ad clicks or views.
In their recent blog, Google mentioned that they are looking forward to the feedback from the companies for continuous improvement in their APIs. And with time, it will broadly avail APIs in Chrome while allowing more developers to integrate, evaluate, and provide feedback. Furthermore, Google promises continuous optimization based on the developers' various use cases.
Google also plans to test its updated Privacy Sandbox settings and controls. This update allows users to see and manage their interests. They can also opt out of the trials altogether.
The Privacy Sandbox proposals have already benefited substantially from the thoughtful feedback of early testers, and we're eager to open up testing for more of our proposals. We'll continue to gather feedback from the ecosystem and to engage with regulators globally, including through our work with the UK's Competition and Markets Authority in line with our commitments for the Privacy Sandbox on the web. -Vinit Goel, Product Director, Privacy Sandbox, Chrome.
In a blog post by Vinit Goel, Product Director, Privacy Sandbox, Chrome, mentioned that Google benefits from the early testers' feedback and works with the UK's Competition and Market Authority. He said, "The Privacy Sandbox proposals have already benefited substantially from the thoughtful feedback of early testers, and we're eager to open up testing for more of our proposals. We'll continue to gather feedback from the ecosystem and to engage with regulators globally, including through our work with the UK's Competition and Markets Authority in line with our commitments for the Privacy Sandbox on the web."
American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021
Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace.
"Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB.
"The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents."
Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp.
About the American Advertising Federation
Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.
Amobee | October 21, 2021
Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.
With monumental changes seen across the advertising industry—accelerated by shifting consumer preferences and new ad-supported connected TV players—this landmark partnership will empower broadcasters to take advantage of this quickly-evolving inventory landscape by tailoring the buying experience for advertisers. This will enable marketers to employ the same degree of data-driven tactics used for digital campaigns across their TV strategies.
By bringing together the advanced video and TV capabilities of Amobee’s demand-side platform (DSP) with the first-party relationships and yield optimization tools natively integrated into the smartclip supply-side platform (SSP), this new venture will proactively tackle the uncertain future of identity resolution within programmatic TV, the most sought-after addressable environment.
Data protection and privacy will be at the center of this joint offering, fortifying European broadcasters’ position against digital competitors and ensuring advertisers’ seamless access to premium video inventory in the rapidly changing advertising industry. This unique offering—supported by Amobee’s suite of cross-channel planning, activation, and measurement solutions—will eventually allow advertisers to combine linear TV, connected TV, over-the-top, and digital video touch points with downstream digital actions by consumers. This will enable brands to quantify the return on investment that these premium formats deliver.
With this planned, integrated ecosystem, European broadcasters will be able to control and curate how their products are offered to buyers as well as offer linear and digital programmatic TV capabilities at scale. This will ultimately make premium TV advertising opportunities available to new advertisers (e.g., niche, small, medium, and large enterprises), driving fresh revenue growth for media owners. Additionally, broadcasters will benefit from the efficiencies of shared planning and booking systems, the inclusion of new audience segmentation options, and better monetization of their inventory.
This transaction is subject to regulatory approvals, and is expected to be finalised in the first quarter of calendar year 2022.
This venture advances our efforts to protect the independence of European broadcasters with a European-built and controlled video marketplace where TV commercials across Europe can be holistically traded. While we initially looked to Amobee for their proven experience and expertise working with the largest broadcasters in the world, like ITV’s Planet V, it was quickly evident that our leadership, technology stacks, company values, and future business strategies were a natural fit for each other. Programmatic TV will be just the first step.”
Thomas Servatius, Co-Chief Executive Officer at smartclip
Maria Flores Portillo, Managing Director EMEA at Amobee: “Amobee’s planned collaboration with smartclip will allow brands to get much closer to the media and audiences that are most important to them with privacy-compliant cross-screen advertising solutions, especially as the industry moves beyond identity strategies that rely on third-party cookies. RTL Group and smartclip offer an expansive ecosystem for advertisers with the most premium content in Europe, combined with deep insight into cross-channel consumer behavior. This extended partnership shows the industry how Amobee and smartclip aim to tackle the next generation of TV and digital adtech innovation together by focusing on data privacy, inventory quality, and control to both ends of the supply chain.”
Finally, there is a technology that understands how people consume content today. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they're viewing. We help brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, and digital, including social media to deliver the results that drive customer growth. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.
At smartclip, we are shaping the future of video advertising—delivering advanced online video and TV advertising solutions. Our proprietary technology and services empower brands with true cross-screen storytelling on all devices, and enable broadcasters and publishers to monetise their content in the most efficient and effective way possible. We are committed to delivering the most innovative video ad experiences—spanning in-stream, out-stream, connected TV, addressable TV, and gaming. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group—Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan and Rome.