Google Tests ‘Curbside Pickup’ Badge for Local Shopping Ads to Help During COVID-19

Google | May 12, 2020

  • Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19.

  • Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.

  • The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo.

 

What the Curbside Pickup Indicator Looks Like

The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo.


Eligibility to Run

The feature is currently in beta, and only available to advertisers who have completed onboarding for store pickup and are running local inventory ads. This includes merchants who run on a Google Hosted Local Storefront, or Merchant Hosted Local Storefront.
The description of these features and experiences are explained further here.


Curbside Pickup Alerts Without Local Inventory Ads

If a business isn’t running local inventory ads, they can use their Google Business Profile to call out their pickup and delivery options.
Editing the attributes that appear on Search and Maps can make the options available to your customers clear.


What Are Local Inventory Ads?

Local Inventory Ads are a feature for brick and mortar retailers on Google Shopping. They allow retailers to specifically note if the item in the ad is available at the store.
Businesses can enable the Local Inventory Ad option by reviewing the qualifications for the program in their Merchant Center account, and enabling the feature.


Read more: Google to make identity verification compulsory for all advertisers


Then, they create a supplemental product feed, much as they would for a “regular” Google Shopping feed. There are some differences in the feed specifications for local inventory, including items like the store code and the quantity in stock for each item.
Once the feeds are uploaded, merchants can designate a contact for Google to work with that will coordinate the inventory verification. This process allows Google to verify you have the in-store inventory you’re claiming in your submitted feeds.
Ads are then eligible to run once inventory verification is complete.
Advertisers can then enable the “local products” feature in their campaign settings for each Shopping campaign that will use the local feature.

 

Spotlight

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Spotlight

The Reverse Advertising System (RAS) is the most innovative list building and list monetization tool that has entered the home business arena.Most home business entrepreneurs are fixated on their offer. The offer is very important. But offers come and go. Your real business is not your offer. Your real business is YOU and YOUR FOLLOWING!To that end, in order to build a long term, sustainable business you must build and cultivate a Responsive List. There is no system that even comes close to the Reverse Advertising System (RAS) in building a responsive list.The Reverse Advertising System (RAS) employs the #1 Sales Algorithm that helps you to generate more leads, more sales and more recruits by using the power of mobile automation.

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Perpetua Releases Amazon EU Advertising Benchmarks for Q4 2021

Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK saw the highest increase in all key performance metrics on Sponsored Product, followed closely by Italy and Germany. Perpetua's 2021 Q4 EU Benchmark Report is based on performance data from campaigns under Perpetua's management, and examines performance across 13 categories, including: Beauty, Books, Clothing & apparel, Electronics, Food, Health & Supplements, Home Improvement, Appliance & Supplies, Household CPG, Jewelry, Pets & Animals, Toys & Kids, and Sports & Outdoors. Increasing competition and CPCs have been the story of Amazon advertising for 2021, and in Q4 Sponsored Brand CPCs increased on average 3% and Sponsored Display CPCs were up 5% quarter-over-quarter in Europe. The report also shows an overall increase in CPMs in Q4 due to the busy Black Friday Cyber Monday and Christmas shopping seasons where we typically see much higher engagement and conversions quarter-over-quarter, which led to more competitive CPMs in Amazon DSP and a decrease in ROAS. “Q4 was undoubtedly the most competitive quarter ever on Amazon DSP,” says Mark James, Head of Perpetua EU. “It was perhaps the first quarter where we started to see a shift towards mass adoption of the DSP as a marketing channel with many advertisers hoping to realise the benefit of upper funnel marketing tactics to drive incremental sales at tentpole moments in their calendar such as Black Friday and Cyber Monday.” In Q4 2021, most advertisers began placing greater focus on top of funnel campaigns to reach new-to-brand shoppers to drive brand and product awareness ahead of Black Friday, Cyber Monday and Holiday shopping. With that, new to brand purchases increased significantly (36%) and aided in growing the retargeting audience pools. We expect to see significant growth in new markets in Q1. Benelux and Nordics remain an untapped opportunity, where advertisers can take advantage of high-in-supply and, right now, low-in-demand inventory. This presents a lucrative first. mover advantage that capitalise on market share. About Perpetua Perpetua is building the growth infrastructure for eCommerce which includes optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, advertisers create goals based on strategy and leverage Perpetua's best in class experts and automation to execute tactically. Integrations with Amazon, Instacart and Google ensure brands achieve optimal reach and engagement across the full shopper journey, and provide unified performance intelligence for maximum visibility.

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BuzzGuru Debuts All-In-One Analytics Suite For Influencer Marketers On YouTube, Twitch And TikTok

BuzzGuru | September 22, 2021

BuzzGuru, the global influencer marketing leader, announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyze their performance and statistics, and plan advertising campaigns accordingly. Competitive intelligence tools help brands to gain visibility into competitor's influencer marketing strategy, including their advertising budgets, number of paid and organic mentions, and the list of influencers they work with. "Influencer marketing is a fascinating place to be in 2021: the industry value more than doubled since 2019, growing from 6.5 billion to 13.8 billion U.S. dollars," - said Pavel Beinia, CEO and Founder at BuzzGuru. "However, the creativity of influencer marketing approach goes hand in hand with intransparency, fraud and tons of manual tasks. BuzzGuru is uniquely positioned to streamline and automate influencer marketing efforts, gather analytical data on specific ad campaigns and turn it into tangible results". BuzzGuru discovery features allow marketers to research relevant influencers faster, add them to the lists and provide up-to-date analytics and contact information within one page. The influencer page contains data on influencer engagement rate, channel quality, audience statistics, and gives recommendations on the best dates and time of publication, price for ad placement etc. The platform's competitive intelligence tools are tailored for brands and advertisers seeking to outpace the competition by benchmarking their influencer marketing performance against market leaders. BuzzGuru allows to research competitors' influencer marketing strategy by app, game, or brand's website domain names. The comprehensive insights include a list of influencers the brand works on a sponsored or free basis, advertising budgets on influencer marketing, best performing social media campaigns and other metrics to gain competitive advantage. "Influencer marketing is becoming an essential component of the user acquisition strategy. People are the new media, and the customers tend to trust the recommendations of people they relate with," - added Pavel Beinia. "BuzzGuru is committed to help advertisers communicate their values to the right people at the right time, and ensure that their brand message is shared between people who know and trust each other". Following the mission of driving innovations and transparency across influencer marketing, BuzzGuru offers the most advanced technology to meet marketers' needs in three major pillars: data trust, granularity, and measurement. Its discovery and competitive intelligence platform empowers marketers to eliminate the uncertainty brought by limited data availability, allowing them to maintain and strengthen their competitive edge. About BuzzGuru BuzzGuru was founded in 2017 as a global influencer marketing agency, that brings together data-led performance, trusted relationships, creative approach and accurate targeting. In 2021, BuzzGuru released the analytics and intelligence platform for brands and agencies. The company's clients include Opera, Yager, YoudaGames, goGame, NetEase, Atlas VPN among others.

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VideoAmp and VIZIO Announce Renewed Partnership

VideoAmp, VIZIO | October 07, 2021

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