Google to ban political ads ahead of federal election, citing new transparency rules

Google is banning political advertising on its platforms ahead of the Canadian federal election because of new ad transparency rules it says would be too challenging to comply with. The decision comes in response to the Liberals’ signature election measure, Bill C-76, which passed in December. Among other things, it requires online platforms to keep a registry of all political and partisan ads they directly or indirectly publish. The penalties for not doing so include fines and possible jail time.We’ve come to the decision that the best way for Google to comply with the Elections Act in the 2019 election cycle is actually to stop accepting elections ads as defined in the legislation,” said Colin McKay, Google Canada’s head of public policy and government relations. “It is painful for us.

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