Google to expand gambling advertising in US and beyond

Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services. From this month, Google will allow adverts from operators licensed by the Kenya Betting Control Board, the Nigerian National Lottery Regulatory Commission and Colombian regulator Coljuegos. The policy changes will also permit sports betting ads, as part of a limited beta test, in Indiana, Iowa, Montana, Pennsylvania and Rhode Island in the US. All of the named states are now running a regulated sports wagering market.