Google to expand gambling advertising in US and beyond

igamingbusiness | October 21, 2019

Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services. From this month, Google will allow adverts from operators licensed by the Kenya Betting Control Board, the Nigerian National Lottery Regulatory Commission and Colombian regulator Coljuegos. The policy changes will also permit sports betting ads, as part of a limited beta test, in Indiana, Iowa, Montana, Pennsylvania and Rhode Island in the US. All of the named states are now running a regulated sports wagering market.

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All Ages Welcome. Mit Stil alt werden ist nicht nur möglich–es ist das neue Normal. Die Mehrheit der Weltbevölkerung ist über 50, aktiv und an Technik interessiert. In den USA besitzen die über 50-Jährigen 83% des Vermögens privater Haushalte und gründen immer mehr eigene Firmen. Die Baby-Boomer stellen somit nicht nur eine wich

Spotlight

All Ages Welcome. Mit Stil alt werden ist nicht nur möglich–es ist das neue Normal. Die Mehrheit der Weltbevölkerung ist über 50, aktiv und an Technik interessiert. In den USA besitzen die über 50-Jährigen 83% des Vermögens privater Haushalte und gründen immer mehr eigene Firmen. Die Baby-Boomer stellen somit nicht nur eine wich

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PROGRAMMATIC ADVERTISING

Patriot Software Launches TV Advertising to Reach American Business Owners

Patriot Software | December 30, 2020

American organizations have confronted phenomenal difficulties this year, and Patriot Software is set for ensure bookkeeping and finance isn't one of them. Patriot Software launched a public TV mission to guarantee organizations of all sizes they can set aside time and cash with Patriot's accounting and payroll software. Begun in the basement of a factory more than 3 decades ago, Patriot knows direct how significant it is for business to have simple software that really works, so they can focus in on what they specialize in. Patriot tapped All-Inclusive TV office Marketing Architects for the campaign. They launched with two diverse creatives, "Our Mission, Your Success" and "The Few," both identified as winners by the agency’s creative pretesting platform. The pilot will run for one month on networks like CNN, Comedy Central, Fox Business News, and ESPN.

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ADVERTISER PLATFORMS

Permission.io to Launch Industry-First Demand Side Platform (DSP) Offering Crypto Rewards

Permission.io | October 11, 2021

Permission.io, the leading provider of permission-based advertising, announced the development of their Demand Side Platform (DSP), Permission Ads. The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data. Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisements and sharing first-party data. The DSP will also allow Permission to serve advertisements beyond its own platform and across the open web, giving permission-based advertising far more reach and allowing the Permission ad infrastructure to be fully integrated with major supply partners and publishers worldwide. "The advertising industry is at a crossroads as it leaves behind intrusive data-collecting technologies and strives to build trust with consumers. We're proud to be developing a solution to bring the digital ad experience into the modern age for both consumers and advertisers, Data is the most valuable asset in the world. It's time consumers get their cut." said Charlie Silver, CEO of Permission.io The advertising landscape is shifting as privacy becomes an increasingly important issue. Permission Ads is the first DSP built on a foundation of asking for consent. This unique exchange of value unlocks performance in key conversion and ROAS metrics that is unparalleled in the media buying industry today. Permission Ads is fully compliant with relevant privacy laws including GDPR, CCPA and LGBR, because it is based on consent - it is inherently designed to meet the requirements for any new data privacy laws implemented. Moreover, the upcoming deprecation of the third-party cookie, the technology that has powered the marketing industry for decades, is leaving advertisers scrambling for new ways to collect valuable data and successfully target key audiences. A permission-based, first-party data-based advertising model is a path forward to a cookieless future. It enables advertisers to build trust as they collect information to craft targeted campaigns while giving consumers the chance to benefit from the booming data-based economy. Permission Ads' benefits to advertisers include: Incentivizing audiences through a global digital currency, ASK Staying ahead of regulatory changes Driving conversions and increase return on ad spend (ROAS) by generating actionable first-party data Validating user identity to eliminate wasted ad spend Building trust and long-term loyalty with key audiences Permission Ads' benefits to consumers include: Returning data ownership and control to consumers and enabling them to monetize it Rewarding consumers for their time and data by enabling them to: Grant permission for engagement and access to their data Earn ASK, a simple-to-use digital and liquid reward, by engaging with relevant ads and receiving a more tailored and customized digital experience' Receive targeted and relevant ads About Permission.io Permission.io is the leading provider of permission-based advertising. The company has created the ASK Coin to empower consumers to own and monetize their data while delivering engaged audiences to marketers. Advertisers reward consumers with ASK for interacting with brands and content, building loyalty and trust.

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AD TECH AND MARTECH

How Popular Is Ad Tech? It's raining billion-dollar transactions, according to LUMA

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billion exist IPOs, SPACs, and acquisitions – often by public companies flush with cash from spiking valuations. In Q1, those billion-dollar transactions included Magnite buying SpotX, Viant going public, Taboola and ironSource going the SPAC route, Vista taking a majority stake in TripleLift and AppLovin and DoubleVerify filing for an IPO. Macroeconomic, media, and marketing industry and market trends are currently all in sync, McKenna said. First, government stimulus funds accelerated recovery while cheap interest rates created economic buoyancy. Regarding the marketing industry, McKenna said “the overall media and marketing ecosystem has been on a growth tear for years, and the pandemic has led to an inflection point across streaming, gaming, and e-commerce.” Finally, investors are seeking new opportunities that are leading to a bumper crop of IPOs and SPACs. And the ad tech companies that go public might acquire more ad tech companies, McKenna said. “The market is rewarding action,” McKenna said. When Magnite bought SpotX and when Digital Turbine spent $1 billion acquiring Fyber, AdColony, and Appreciate, their respective stocks jumped by more than the value of the actual deal, he said. Right now, with markets so focused on growth, it’s better “to make errors of commission rather than omission,” he said. The rush to CTV “CTV has become a crucial narrative for any company that’s touching media, marketing or technology,” McKenna said.' The TV space is hot: Vizio went public, Magnite bought SpotX, LG acquired Alphonso for $125 million, Comcast’s Freewheel closed its purchase of Beeswax and Roku acquired Nielsen’s video ad tech assets. The Nielsen-Roku deal held particular interest to McKenna because it indicates how an OTT player could expand into data-driven linear ads. “In the traditional TV ecosystem, the supply side is the scarce side of the market,” he said. “Roku, one of the largest AVOD CTV players, is looking for more supply beyond what they’re touching, and moving into data-driven TV advertising.” This migration will be slow – over the next decade – but the trend toward convergent TV is in motion. Identity crisis? Not in ad tech When Google Chrome said it would remove third-party cookies last year, it injected plenty of uncertainty into the market. The ensuing pandemic didn’t help matters, halting deal-making for more than 90 days, McKenna said. But while few know exactly what marketing will look like come 2022, that uncertainty isn’t having a huge effect. Though Q1 2021 may go unmatched in terms of deal-making, there are still plenty of conversations happening at LUMA that indicate more companies will pair up or go public in 2021. The new, billion-dollar big fish can snap up smaller ad tech companies. For instance, Magnite was able to purchase SpotX after its stock hit record highs. “There are now very large, viable buyers that are deep in the ecosystem,” he said, along with an influx of consumers consuming media and shopping online – a perfect storm that’s continuing unabated.

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