AD TECH AND MARTECH

Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims.

To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a browser to record our internet activity. This is used to create profiles and predict our susceptibility to specific ad campaigns.

Recent advances have allowed digital advertisers to use deep learning, a form of artificial intelligence (AI) wherein humans do not set the parameters. Although more powerful, this is still consistent with the old model, relying on collecting and storing our data to train models and make predictions. Google’s plans go further still.

Spotlight

This comprehensive buyer’s guide lays out the key practices for a successful business management systems evaluation. Learn about the key factors to consider in this important decision and the outcomes to strive for when selecting the ideal solution for your business.

Spotlight

This comprehensive buyer’s guide lays out the key practices for a successful business management systems evaluation. Learn about the key factors to consider in this important decision and the outcomes to strive for when selecting the ideal solution for your business.

Related News

Social Media Trends Around the US - Latest Analysis from Falcon

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American public, but for people around the world, which is why Falcon.io believed it was important to share our insights," said Daniel Grant, Director of Growth Marketing at Falcon.io. "With thousands of news stories and social media mentions published every day, it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public." All information was ordered and broke down utilizing Falcon Listen, a web-based media listening instrument that draws experiences from millions of online media presents on assist brands with following patterns and comprehend brand perception Using Falcon Listen, Falcon.io checked Facebook, Twitter, and Instagram for mentions of catchphrases around the US election from October fifth to October 30th to catch crowd supposition, track well known hashtags, and find rising patterns in crowd conversations. Key report findings include: COVID-19 garnered the greatest number of mentions in the last 30 days with 2.35M social media mentions. Mentions of "jobs", "Joe Biden", "recession", "stock market", "Donald Trump" and "taxes" were some of the most used phrases in social mentions. Mentions of "Greta Thunberg" and "teen climate change activist" received 11K mentions in conversations about climate change and the election. The "Supreme Court" mentions followed "COVID-19" mentions with over 2.12M. To measure whether feelings of social mentions were good, antagonistic or impartial, Falcon likewise utilized Falcon Listen to survey the emotional effect of individuals around every theme. When taking a gander at mentions of the Supreme Court, the group found that mentions about Kamala Harris and the Supreme Court and Joe Biden and the Supreme Court showed a higher pace of negative feeling when contrasted with mentions of the Supreme Court and President Trump and Vice President Mike Pence. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

Read More

AD NETWORKS

OneSmart International Education Group Announces ADS Ratio Change

OneSmart | January 17, 2022

OneSmart International Education Group Limited ("OneSmart" or the "Company") (NYSE: ONE) today announced that it will change the ratio of its American depositary shares ("ADSs") representing its Class A ordinary shares from one (1) ADS representing forty (40) Class A ordinary share to one (1) ADS representing one thousand (1,000) Class A ordinary shares. For OneSmart's ADS holders, the change in the ADS ratio will have the same effect as a one-for-twenty-five reverse ADS split. There will be no change to the Company's Class A ordinary shares. The effect of the ratio change on the ADS trading price on the New York Stock Exchange (the "NYSE") is expected to take place at the open of trading on January 24, 2022 (U.S. Eastern Time). ADS holders of record on the effective date will need to surrender their ADS to the depositary bank for cancellation and exchange in connection with the ADS ratio change, with further details to be provided in the notice by the depositary bank. The exchange of every twenty-five (25) then-held ADSs for one (1) new ADS will occur automatically with the then-held ADSs being cancelled and new ADSs being issued by the depositary bank, in each case as of the effective date for the ADS ratio change. OneSmart's ADSs will continue to be traded on the NYSE under the symbol "ONE". No fractional new ADSs will be issued in connection with the change in the ADS ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the depositary bank and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the depositary bank. As a result of the change in the ADS ratio, the ADS price is expected to increase proportionally, although the Company can give no assurance that the ADS price after the change in the ADS ratio will be equal to or greater than twenty-five times the ADS price before the change. About OneSmart Founded in 2008 and headquartered in Shanghai, OneSmart International Education Group Limited currently provides non-subject based tutoring to students in China. Given the “Policy to Further Reducing the Burden of Homework and Off-campus Tutoring for Compulsory Education Students,” (the “Double Reduction Policy”), which basically requires suspension of all subject-based off-campus tutoring business targeting pre-school kids and K12 students, the Company plans to provide online education and tutoring services exclusively to students outside of China, overseas education preparation and consulting services to students residing within China, “Smart ID Card” to campuses and develop and market smart training system incorporating virtual reality, artificial intelligence, blockchain and other technologies in order to facilitate the teaching and training process.

Read More

BRAND MARKETING

National Advertising Division Finds Niantic's Charitable Donation Claims Supported

National Advertising Division | March 01, 2022

The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be used to fund new projects from Black gaming and AR creators that can live on the Niantic platform, with the ultimate goal of increasing content that represents a more diverse view on the world. The other half will go to US nonprofit organizations that are helping local communities rebuild. We'll be donating $100,000 to the Marsha P. Johnson Institute and doing an employee match of up to $50,000. We're expanding our partnership with Gameheads a nonprofit that teaches kids how to develop games from beginning to end. This year, they are going fully virtual and taking the program global. We'll be providing $25,000 in scholarships, sponsoring their annual showcase with $15,000, and donating $20,000 to create a new "Developing for AR 101" program where students can earn college accreditation in partnership with Cal State. This inquiry was initiated through NAD's routine monitoring program. NAD's public interest mission to ensure consumers receive truthful advertising extends to companies' representations committing to support social justice initiatives. NAD reviewed whether Niantic could support its representations that it was making significant monetary donations to Black Lives Matter and related charities. Based on evidence provided by Niantic, NAD determined that the challenged advertising claims were substantiated. NAD noted that it appreciates Niantic's commitment to social justice and its participation in the self-regulatory process. All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. About the National Advertising DivisionThe National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Read More