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GumGum Announces the Acquisition of JustPremium and Accelerates Global Expansion

GumGum, JustPremium | August 11, 2021

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.

Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention first digital advertising solutions. GumGum’s 2021 revenue alone is on track to grow over 40% compared to last year, with the addition of JustPremium, GumGum expedites that growth and furthers its position as a global strategic partner. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact in-content (outstream) video ad unit, which will be the first to be powered by Verity, GumGum’s accredited contextual data solution.

“Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner,” said Phil Schraeder, Chief Executive Officer, GumGum. “It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners.”

This acquisition is an integral part of GumGum’s global growth strategy. JustPremium helps some of the world’s most powerful brands connect with more than 900 million people in premium environments. By joining forces with JustPremium, GumGum doubles its brand and publishers presence in the U.K. and will expand into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico.

“Over the past seven years we've seen three significant trends emerge in LATAM including a huge shift to digital and the efficiency of programmatic, while advertisers continue to demand attention-grabbing creatives. A major need for a privacy-first contextual solution that will set the standard for what a cookieless future should look like. Last but not least, Mexico City is becoming a more centralized hub for executions across the LATAM markets,” said Harmen Tjaarda, co-founder of JustPremium. “GumGum’s acquisition of JustPremium will be a game changer for the region. The combination of GumGum’s industry-leading accredited contextual data technology with JustPremium’s rich-media marketplace will offer advertisers a cookie-free, attention-grabbing solutions that will deliver incredible benefits for advertisers and publishers in Mexico and abroad.”

JustPremium is a European-based company, headquartered in Amsterdam, with approximately 150 employees globally. JustPremium’s CEO, Eric Visser will stay on as the President of EMEA for GumGum and report to Phil Schraeder, GumGum’s CEO. JustPremium’s organization and name will be integrated under the GumGum brand.

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Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and of what would constitute a breach of an anonymity order or contempt of court; The judiciary generally have the tools to mitigate the effects of adverse social media posts, however these tools can delay the trial process; The case of Regina v F & D was unusual and is not representative of a broader or serious threat to the administration of justice.

Spotlight

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and of what would constitute a breach of an anonymity order or contempt of court; The judiciary generally have the tools to mitigate the effects of adverse social media posts, however these tools can delay the trial process; The case of Regina v F & D was unusual and is not representative of a broader or serious threat to the administration of justice.

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Teads Evolves Into Omnichannel With The Expansion Of Connected TV Media In The U.S.

Teads | September 26, 2022

Teads, the global end-to-end platform, today announces the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a new array of high-attention, quality media to deliver and quantify better business outcomes. After running a successful one year beta program, Teads is adding CTV as the latest channel in Teads’ mission to future proof partner success by enabling quality at scale and building an optimal ad experience for brands and consumers. With new access to high quality environments across every screen, Teads’ CTV expansion aligns closely with the platform’s legacy of creating ad experiences that are high-value for brands and publishers while respecting the end consumer. Unique to Teads’ new CTV offering, brands will have access to creative optimization, driving action with the use of interactivity, omnichannel frequency capping and remarketing, as well as omnichannel attention measurement. The CTV offering mirrors Teads’ current solutions, guaranteeing a curated marketplace of premium content for brands to advertise within, and ensuring immersive ad experiences that are relevant for consumers. By adding TV inventory to the mix, brands are now able to buy across TV, mobile and desktop through the Teads platform, fully leveraging access to nearly 2 billion monthly unique users. Teads tapped into their existing premium publisher relationships, like Scripps, to unlock access to cross-screen audiences for brands. Tom Sly, vice president of programmatic revenue for The E.W. Scripps Company said: “We have found great value in our collaboration with Teads on its expanded omnichannel offering to provide advertisers with unique reach for Scripps’ premium CTV audiences. Our Teads CTV relationship has resulted in impressive revenue growth, and we’re enthused about what the future of this partnership offers.” This access to premium, brand safe media allows brands to reach consumers throughout the customer journey at different moments of the day for more contextualized targeting, as well as strengthening advertisers’ capabilities at the top of the marketing funnel through the Teads platform. Teads is initially launching its CTV solution in the US with additional territories to begin rolling out later this year. Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.” During its beta run, Teads successfully partnered with brands across every major category and saw positive outcomes across the funnel, from garnering high attention to brand awareness, purchase intent and tune-in conversion. Mediahub US CEO, Sean Corcoran said: “We’re thrilled to partner with Teads on an expanded cross-screen campaign that leverages the importance and value of CTV. We saw positive results in a recent campaign leveraging Teads’ new omnichannel offering yielding high attention and a favorable lift in viewership for a leading entertainment client.” Teads’ CTV offering debuts on the heels of its recently launched Teads Attention Program, which advances omnichannel attention measurement for brands, and also complements Teads Studio, its creative arm to help brands resonate with ideal audiences. Teads Studio’s team of designers and creative strategists are able to enhance and reimagine existing assets in order to drive better outcomes across all of Teads’ high-attention, premium inventory – now across digital and TV. Jeremy Arditi, co-CEO, Teads, said: “For Teads, CTV was a natural extension of our media suite as we look to innovate and continue to offer new advertising solutions for our clients that are focused on quality, immersive experiences that drive attention, and ultimately business outcomes. We are really excited to work with a new host of publisher partners and connect them with our outstanding, existing base of advertisers and their agencies.”

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FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First Connected TV Partner

FuboTV | October 04, 2022

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboTV was able to maximize yield and efficiencies for its available inventory, which is entirely addressable, premium video content. A success for both the buy side and sell side, advertiser spend increased by 61.5% year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. Advertisers leveraging UID 2.0 can seamlessly tap into first-party data across devices including CTV to achieve reach and scale. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 is a new industry-wide approach to internet identity that aims to preserve the value of relevant advertising while prioritizing consumer privacy and transparency. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “The results we’ve achieved since partnering with The Trade Desk on Unified ID 2.0 are a testament to the power of identity-based solutions. We’re just getting started with UID 2.0 and are looking forward to bringing the benefit to even more advertisers across FuboTV’s premium CTV inventory.” “CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, which are aiming to create a more consistent advertising experience across digital media,” said Ash Gangwar, general manager of TV partnerships, The Trade Desk. “As a leader in the CTV space, FuboTV understands the growing importance and benefits of an alternative – identity solution for advertisers, publishers and the consumer." An increasing number of publishers, supply-side platforms and data and measurement partners are collaborating around Unified ID 2.0 with the goal of achieving a better approach to identity across the open internet. For more information about Unified ID 2.0, please visit the Unified ID solution site. About FuboTV With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content and interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain. Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 125 live sports, news and entertainment networks in its base package and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through Fubo Sportsbook (in markets where available), free games and pick’ems, which are integrated into select sports content.

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IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Integral Ad Science, Netflix | October 17, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “We are excited to partner with Netflix as they introduce their much-anticipated ad-supported tier that will dramatically increase the global supply of CTV advertising inventory,” said Lisa Utzschneider, CEO, IAS. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. We look forward to offering essential coverage to brands and the ability to purchase ads on the Netflix platform with confidence.” IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory. Trend identification to understand campaign performance and optimize for peak engagement. Consistent verification across media buys to understand performance. “IAS will be one of our verification partners for the Basic with Ads plan – our new ad-supported tier,” said Jeremi Gorman, President of Worldwide Advertising at Netflix. “We’re excited to bring IAS’ industry leading verification suite of tools that will give advertisers the confidence in the performance and placement of their ads.” IAS Netflix verification will be available Q1 2023. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. About Netflix Netflix is the world’s leading streaming entertainment service with 221 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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