Ad Networks

GumGum Announces the Acquisition of JustPremium and Accelerates Global Expansion

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.

Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention first digital advertising solutions. GumGum’s 2021 revenue alone is on track to grow over 40% compared to last year, with the addition of JustPremium, GumGum expedites that growth and furthers its position as a global strategic partner. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact in-content (outstream) video ad unit, which will be the first to be powered by Verity, GumGum’s accredited contextual data solution.

“Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner,” said Phil Schraeder, Chief Executive Officer, GumGum. “It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners.”

This acquisition is an integral part of GumGum’s global growth strategy. JustPremium helps some of the world’s most powerful brands connect with more than 900 million people in premium environments. By joining forces with JustPremium, GumGum doubles its brand and publishers presence in the U.K. and will expand into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico.

“Over the past seven years we've seen three significant trends emerge in LATAM including a huge shift to digital and the efficiency of programmatic, while advertisers continue to demand attention-grabbing creatives. A major need for a privacy-first contextual solution that will set the standard for what a cookieless future should look like. Last but not least, Mexico City is becoming a more centralized hub for executions across the LATAM markets,” said Harmen Tjaarda, co-founder of JustPremium. “GumGum’s acquisition of JustPremium will be a game changer for the region. The combination of GumGum’s industry-leading accredited contextual data technology with JustPremium’s rich-media marketplace will offer advertisers a cookie-free, attention-grabbing solutions that will deliver incredible benefits for advertisers and publishers in Mexico and abroad.”

JustPremium is a European-based company, headquartered in Amsterdam, with approximately 150 employees globally. JustPremium’s CEO, Eric Visser will stay on as the President of EMEA for GumGum and report to Phil Schraeder, GumGum’s CEO. JustPremium’s organization and name will be integrated under the GumGum brand.

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