How to Create an Effective Bidding Strategy for Your Google Ads Campaign

MyASNB | April 09, 2019

Creating high-quality, targeted ads is an essential step to launching a successful Google Ads campaign. Equally important, however, is setting the right maximum cost-per-click bid for your ads. Ad clicks can cost anywhere from 10 cents to $50. If you bid to too low, you’ll fail to attract clicks and generate traffic. If you bid too high, on the other hand, you may struggle to turn a profit.
The competitive nature of Google Ads often results in two or more advertisers continuously raising their bids in an attempt to achieve and maintain a top Ad Rank. Known as a bidding war, it’s a costly tactic that inflates click costs and drives down profits for advertisers.
When an advertiser has the highest Ad Rank, for example, another advertiser vying for the same digital real estate may raise his or her bids. After discovering a competitor has taken their Ad Rank, the original advertiser may raise his or her bids, resulting in an endless back-and-forth bidding exchange.

Spotlight

Welcome to the Jungle : The Head of Advertising Operations is also in charge of the production and development of the advertising and promotional activities across the business. https://www.welcometothejungle.co/en/companies/work4

Spotlight

Welcome to the Jungle : The Head of Advertising Operations is also in charge of the production and development of the advertising and promotional activities across the business. https://www.welcometothejungle.co/en/companies/work4

Related News

MOBILE ADVERTISING

Advertisers Triple their Upfront Commitment with Snap

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020. Over the same time frame, Snaps' user base rose by 22% to 280 million, while average revenue per user increased by 36% to $2.74 year over year. Since the majority of Snap's users use Android smartphones, insulating it somewhat from upcoming tracking changes on Apple’s iOS 14.5. Ad rebound Advertisers are increasing their spending on Snap as the world recovers from the pandemic and the ad economy heats up again. Snap, which has been beefing up its direct response and e-commerce capability, is seeing travel and leisure advertisers, which have been hard hit by the pandemic, rebound “with a fury,” according to chief business officer Jeremi Gorman, highlighting the company's March acquisition of AR e-commerce platform Fit Analytics. Ecommerce, CPG, technology, streaming, online education, and telco brands are all showing interest in the platform. “We are seeing the return of some previously powerful categories, such as theatrical and movies,”she said. Snap is prioritizing augmented reality, partnering with brands such as Sweat, Gucci, The North Face, and American Eagle on branded lenses this quarter. In Q1, almost half (40%) of Snap users used filters regularly, with more than half of them being branded. “Augmented reality is one of our most exciting challenges as we look forward, and we are investing heavily in both core technology and community-facing AR apps on our service,” Evan Spiegel, co-founder and CEO of Snap, said during the earnings call. Snap also introduced a TikTok-rival update, Spotlight, in Q4, which was used by more than 125 million people in Q1. India, Mexico, and Brazil are now among the countries that have access to this feature. The IDFA to drop Snap is still unsure how Apple's App Tracking Transparency changes, which are set to take place on Monday, would affect its business. However, the company expects to grow by 80% in the second quarter. “It is not yet clear what the longer-term effect of the iOS platform updates might be on the topline momentum of the business,” said chief financial officer Derek Anderson. According to Spiegel, Apple's decision to delay the updates until April has given Snap time to implement SKAdNetwork, Apple's solution for measuring user activity across its applications, which it is testing with partners along with other "privacy-centric" solutions.

Read More

ADVERTISER PLATFORMS

PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses. Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products. The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.

Read More

AD NETWORKS

Tremor International, an Israeli adtech platform, has set terms for a $150 million US IPO

Tremor International | June 15, 2021

Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transaction size. Tremor International allows advertisers to target relevant audiences and publishers to optimize the yield on their digital advertising inventory. The firm provides an end-to-end platform that includes three primary offerings: a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) for publishers, and a data management platform (DMP) for both. In addition, the firm offers an omnichannel platform but focuses on video advertisements on all devices and Connected TVs. As of March 31, 2021, Tremor has 900 active clients and 1,450 active publishers. Tremor International was created in 2007 and has sales of $244 million for the fiscal year ending March 31, 2021. It intends to trade on the Nasdaq under the ticker name TRMR. The deal's joint bookrunners are RBC Capital Markets, Stifel, JMP Securities, Needham & Co., and Raymond James. It is expected to price during the week of June 14, 2021.

Read More