Hulu Launches Self-Serve Advertising Platform for small and medium-sized businesses

Hulu | July 18, 2020

Long-known as a an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses. The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500. Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch. Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad. A dashboard will also show advertisers what they’re running, start/end dates, budget, target impression level, and the serving status.

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AdvertiseMint's Complete Guide to Snapchat Ad Targeting Offers A Focused Breakdown For Better Audience Targeting. Marketers are turning to Snapchat as a way of advertising to the network's extensive demographic of young users. AdvertiseMint, a Snapchat Advertising Agency

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AdvertiseMint's Complete Guide to Snapchat Ad Targeting Offers A Focused Breakdown For Better Audience Targeting. Marketers are turning to Snapchat as a way of advertising to the network's extensive demographic of young users. AdvertiseMint, a Snapchat Advertising Agency

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Dan Peres Is Ad Age’s New President

Ad Age | June 14, 2022

Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age. Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership. “Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.” “I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”

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Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By integrating with Kevel, Everli launched this ad platform quickly, and Everli’s partners can now promote their products in search results using keyword targeting. The sponsored ad units can be found across Everli’s four regional websites, as well as its app. Through Kevel’s UI, Everli has full control over its ad management, targeting, and reporting. Everli partners and the end consumer all benefit from this ad product, as it opens up a new revenue stream for Everli, while giving vendors more visibility and helping customers discover new products. “In the past, advertising hasn’t been a focus within the grocery sector, but after seeing the success of retail ad platforms from Amazon, Walmart, Instacart, and others, we knew this was an important step for our growth,” says Francesco Carnielli, Head of Engineering at Everli. “Kevel helped minimize the time it took to integrate ads and allowed us to start earning revenue almost immediately. The sponsored ad units have already shown great success for merchants, and we plan on adding more ad units in the near future with Kevel.” “A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “A retail media ad platform offers huge benefits, especially when the retailer already has relationships with its merchants. Everli is already a leading online grocery marketplace, and an ad platform gives them the revenue to grow even faster,” says James Avery, Founder and CEO of Kevel. “Targeted sponsored products are just the beginning, and we look forward to helping Everli build out its ad platform even further.” About Kevel Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Bed Bath and Beyond, Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. About Everli Everli is on a mission to help people achieve peace of mind, by simplifying their life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli's dream is to bring just the best parts of grocery shopping, directly to your home. Founded in 2014, Everli is now the main European e-grocery marketplace. Headquartered in Milan, with offices also in Verona and Warsaw, Everli's team has grown to more than 250 people, and has created more than 100 partnerships with retailers and CPG companies, providing flexible employment for over 3,000 shoppers. Everli serves more than 80 cities around Europe, and has delivered groceries more than 3 million times.

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Another Veteran CEO Puzzled by Elon Musk’s Plan for Twitter

Twitter, Tesla | May 31, 2022

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ad revenue. “I didn’t quite follow the logic there,” Sorrell said. “But of course, if you have… a free speech network platform, clients are very worried about brand safety and having their advertising positioned against controversial content. So it will make advertisers more concerned about a platform that is more open and less controlled or less editorially controlled than it should be.” Sorrell thinks that Twitter’s ad business is at risk even if Musk decides to move away from ad revenue because the platform would be more open to controversial voices. Musk aims to quintuple Twitter’s sales to $26.4 billion by 2028 with the help of 931 million users once he pushes a subscription model. This information comes from a pitch deck seen by the New York Times. Twitter might bring in $1.3 billion from a not-yet-released payments business by 2028, a gigantic jump from $15 million in 2023, as a result of Musk’s plan. Musk also wants to have 11,072 employees at Twitter by 2025 compared to approximately 7500 employees today.

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