Hulu Launches Self-Serve Advertising Platform for small and medium-sized businesses

Long-known as a an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses. The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500. Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch. Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad. A dashboard will also show advertisers what they’re running, start/end dates, budget, target impression level, and the serving status.