IAB UK LAUNCHES DIGITAL ADVERTISING TRANSPARENCY INITIATIVE

Mobile Marketing Magazine | January 22, 2019

The Internet Advertising Bureau (IAB) the UK has launched a tool to help buyers understand the digital advertising value chain. In particular, the tool called ‘Transparency FAQs’ is aimed at addressing the challenges of the so-called ‘tech tax’. IAB UK members including Inskin, Integral Ad Science, OpenX, Rubicon Project, Teads, and Unruly, among others have come together to produce 20 common questions that can be asked of digital advertising businesses. These questions, which cover pricing, placement, and data usage, aim to provide brands and agencies with the right questions to ask in order to better understand company business models and their approach to transparency. Questions include ‘What is your business model and how do you make money?’, ‘What brand safety measures do you use?’, and ‘Under GPDR, what legal basis are you providing your services under?’.

Spotlight

2014 isn’t over quite yet, but the year has already brought many changes to the advertising space. Search gave way to social. Traditional online advertising methods were bested by native ad strategies. Content marketing has become standard practice for everyone from small businesses to some of the greatest marketing organizations in the world. So, what changes will we see in 2015?

Spotlight

2014 isn’t over quite yet, but the year has already brought many changes to the advertising space. Search gave way to social. Traditional online advertising methods were bested by native ad strategies. Content marketing has become standard practice for everyone from small businesses to some of the greatest marketing organizations in the world. So, what changes will we see in 2015?

Related News

AD NETWORKS

Meta Relies on Automation for its Ad Platform

Meta | March 23, 2022

On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other factors of existing customers of brands. “This move is in line with the industry’s desire for a more fully integrated tech stack that gathers all actionable data on one platform for more automated and efficient mobile growth," said Simon “Bobby” Dussart, CEO of Adjust “This move is in line with the industry’s desire for a more fully integrated tech stack that gathers all actionable data on one platform for more automated and efficient mobile growth," said Simon “Bobby” Dussart, CEO of Adjust, a mobile marketing analytics platform, referring to Meta’s new automation. More than 10 million advertisers run ad campaigns through Meta. Privacy regulations make it harder to collect data online so advertisers need to lean on machine learning models and aggregated data sources that do not do much to identify individual users. Nebol-Perlman said that the automated upgrades would assist in ad targeting and lower the costs on ads. “If Advantage Detailed Targeting finds better performance opportunities outside your defined audience,” Nebol-Perlman wrote in a blog post, “the product makes dynamic updates to attempt to optimize those performance opportunities by expanding your audience.” Meta’s platform looks for audiences beyond the defined targets that marketers have already brought to the platform. The automated targeting has led to “37% lower median cost per incremental conversion than when not used,” Nebol-Perlman said. Meta was already using automation to power their app campaigns and decide where the ads needed to be placed, both on Facebook and Instagram. There are cosmetic changes in Meta’s platform, which already was offering automation. They fall under the Meta Advantage and Advantage+.

Read More

ADVERTISER PLATFORMS

Digital Marketing Firm Crystalead Partners More Publishing Sites to Enhance Exposure to Digital Content Published through the Company's Platform

Crystalead | February 16, 2021

During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing. This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide." Ensuring visibility in a virtual reality Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world. About Crystalead Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.

Read More

ADVERTISER PLATFORMS

MGID Integrates Oracle Moat

MGID, Oracle | September 16, 2021

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will benefit from verification by one of the world’s most trusted measurement companies that their campaigns are delivering real value. Sergii Denysenko, CEO at MGID, commented: “As our advertising technology continues to evolve, we want to ensure we’re continuing to provide the solutions our advertisers need to optimize campaigns and measure success. We’re constantly evaluating our tools and partnerships to enable brands to feel confident about their investment in MGID, so we’re excited to introduce this new integration that will give our advertisers full transparency into the success of their native and display campaigns, and further prove the quality of our traffic About MGID MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content. About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud.

Read More