Instagram is Letting Advertisers to Publish Sponsored Posts from Users

Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads.

Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand.

The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].”

Making the ads required a lot of coordination between the influencer and the brand. The content had to be published as an organic post first, and then the brand would experience Instagram to promote the post as an ad.