Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights, Inc.

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features have made easy for online players to target audience and convert them into potential leads. In addition, use of AI and data analysis techniques and tools have offered E-commerce companies with immense amount of concrete data to support their ad objectives. This has further resulted into extrapolation of lucrative insights for consumer journey and drive ad intent for users. The drivers to the Internet advertising market comprise increase in competition between social media channels, internet start-ups, and mobile platforms. Digital transformation from desktop to mobile-based experience for E-commerce has propelled a huge adoption of online marketing practices. In addition, the high penetration of smartphones with advanced operating system and user interface enables novel opportunities for customized advertising experience. Lead generation techniques have gained a huge momentum owing to the rise in number of online users. User engagement and customer analytic tools have empowered Internet marketing companies with a high rate of customer experience creating a positive impact on market growth. On contrary, fraudulent advertisements, misleading marketing concepts and deceptive practices have augmented the challenges for authentic online marketing techniques in the internet market space.

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There has been some debate over whether native advertising is the savior of the publishing industry. Digiday argued in a recent article that native ads damage the trust between publishers and readers, creating long-term damage for a short-term gain. But The Newhouse School of Communications at Syracuse University recently released an infographic which maintains that native advertising can provide a positive experience for readers and drive revenue for publishers. The key is that native ads must provide real value to readers. From the infographic: “Native ads are ushering in a new approach that, when done correctly, follows through on the promise of advertising: an experience that resonates with consumers and expands the storytelling power of brands.”

Spotlight

There has been some debate over whether native advertising is the savior of the publishing industry. Digiday argued in a recent article that native ads damage the trust between publishers and readers, creating long-term damage for a short-term gain. But The Newhouse School of Communications at Syracuse University recently released an infographic which maintains that native advertising can provide a positive experience for readers and drive revenue for publishers. The key is that native ads must provide real value to readers. From the infographic: “Native ads are ushering in a new approach that, when done correctly, follows through on the promise of advertising: an experience that resonates with consumers and expands the storytelling power of brands.”

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