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Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights, Inc.

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features have made easy for online players to target audience and convert them into potential leads. In addition, use of AI and data analysis techniques and tools have offered E-commerce companies with immense amount of concrete data to support their ad objectives. This has further resulted into extrapolation of lucrative insights for consumer journey and drive ad intent for users. The drivers to the Internet advertising market comprise increase in competition between social media channels, internet start-ups, and mobile platforms. Digital transformation from desktop to mobile-based experience for E-commerce has propelled a huge adoption of online marketing practices. In addition, the high penetration of smartphones with advanced operating system and user interface enables novel opportunities for customized advertising experience. Lead generation techniques have gained a huge momentum owing to the rise in number of online users. User engagement and customer analytic tools have empowered Internet marketing companies with a high rate of customer experience creating a positive impact on market growth. On contrary, fraudulent advertisements, misleading marketing concepts and deceptive practices have augmented the challenges for authentic online marketing techniques in the internet market space.

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Realizing the Potential of Native Ads

There has been some debate over whether native advertising is the savior of the publishing industry. Digiday argued in a recent article that native ads damage the trust between publishers and readers, creating long-term damage for a short-term gain. But The Newhouse School of Communications at Syracuse University recently released an infographic which maintains that native advertising can provide a positive experience for readers and drive revenue for publishers. The key is that native ads must provide real value to readers. From the infographic: “Native ads are ushering in a new approach that, when done correctly, follows through on the promise of advertising: an experience that resonates with consumers and expands the storytelling power of brands.”

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Spotlight

Realizing the Potential of Native Ads

There has been some debate over whether native advertising is the savior of the publishing industry. Digiday argued in a recent article that native ads damage the trust between publishers and readers, creating long-term damage for a short-term gain. But The Newhouse School of Communications at Syracuse University recently released an infographic which maintains that native advertising can provide a positive experience for readers and drive revenue for publishers. The key is that native ads must provide real value to readers. From the infographic: “Native ads are ushering in a new approach that, when done correctly, follows through on the promise of advertising: an experience that resonates with consumers and expands the storytelling power of brands.”

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Integral Ad Science Announces Canada's Globe and Mail, Offering Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional classification of content on a specific page. This enables advertisers to find the most relevant content adjacencies for campaigns within brand-safe and suitable environments. The powerful tool also delivers a precise semantic understanding of page-level context - this enables advertisers to navigate common homonym scenarios that keywords cannot (such as the difference between "gun shot" versus "golf shot" content). Additionally, this cutting-edge technology allows publishers to more strategically categorize and monetize their content, leaving them better equipped to appropriately monetize news content versus competitive safety and suitability solutions.

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TAG | September 11, 2020

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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

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Integral Ad Science Announces Canada's Globe and Mail, Offering Custom Brand Suitability for Advertisers with IAS Context Control

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DISPLAY ADVERTISING

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