ADVERTISER CAMPAIGN MANAGEMENT
Adshares | October 18, 2021
Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns.
In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month.
“Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “
said Krzysztof Bochenek, CEO of Adshares Network.
Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market.
Adshares is decentralizing digital ads
Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more.
Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks.
Significantly lower fees compared to mainstream advertising networks
Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
Availability for small advertisers — no minimum budget required to join the network
Only email is required to start advertising (instant approval ad network)
One of the best pop ads network
Instant payouts for advertisers (every hour) and no minimum payout
Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast.
As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them.
Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead.
Web3 revolution will also change digital marketing sector
Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future.
There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution!
We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner.
About the Adshares:
Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.
Mintegral | November 10, 2020
Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with iOS 14, app developers will need to obtain explicit user consent before they can access the Identifier for Advertisers (IDFA). The news drew significant reactions from the entire mobile advertising ecosystem. IDFA is a random identifier assigned by Apple to individual devices, just like Google's GAID, which allows advertisers to target and track users' behavior more accurately to measure the effectiveness of their ads and help them decide how to better allocate their advertising budgets. From IDFA being enabled by default, to requiring user consent for iOS 14, Apple's move in its current format is bound to greatly increase the likelihood of users disabling IDFA. Although Apple has delayed its planned privacy changes to IDFA, targeted advertising effectiveness is projected to decrease in the foreseeable future. As a result, an increasing number of mobile advertising platforms are looking for alternative solutions, with SKAdNetwork being generally considered as one of the more optimal alternatives.
Adverty | December 11, 2020
Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished.
Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unpretentious advertising which interfaces brands and audiences through its revolutionary and licensed technology assembled explicitly for gaming, while InMobi's industry leading mobile marketing technology is associated with each pertinent programmatic DSP permitting advertisers and distributers to draw in customers through relevant mobile advertising. The partnership will permit its purchase side clients to get to imaginative organizations in mobile games at scale inside Adverty's platform. The partnership is set to launch during Q1 2021, when the technical integration of platforms has been completed.