Home > News > featured news > JSA's Clients Increases Digital Advertising Budgets to Secure Fresh, Engaged Leads Amid COVID

JSA's Clients Increases Digital Advertising Budgets to Secure Fresh, Engaged Leads Amid COVID

Jaymie Scotto & Associates (JSA) | May 06, 2020

JSA, the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads.
JSA is working with a number of new and existing clients to quickly shift focus from traditional in-person methods of lead generation to a highly-targeted digital advertising strategy led by the agency's dedicated in-house digital marketing team.
Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation.

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen.

JSA is working with a number of new and existing clients to quickly shift focus from traditional in-person methods of lead generation to a highly-targeted digital advertising strategy led by the agency's dedicated in-house digital marketing team.

At the beginning of the global pandemic, we quickly shifted to an all-virtual digital marketing strategy with JSA's support. Our lead generation campaigns leverage both LinkedIn Ads and Google Ads with a variety of ad formats, including lead gen forms, videos, text ads and display ads. We have been very pleased with how JSA has applied their expertise to each of these campaigns to fine-tune our target keywords and messaging to maximize exposure to our target markets, resulting in a 123% increase in total visitor website traffic and 775% increase in leads over the past three months.

- Andy McNeill, Founder & CEO of American Meetings

"When we wanted to promote attendance of our annual OCP Global Summit, we looked to JSA for their digital marketing expertise, specifically with LinkedIn Lead Gen Ads, to target a key C-Level audience," states Dirk Van Slyke, Director of Marketing, Communications & Events, for the Open Compute Project Foundation (OCP). "Their efforts resulted in increased web traffic and 74 new leads within 20 days of the event."

To beat through a crowded competitive environment, your call to action must be seen, read and re-emphasized through at least 6 different channels, before the intended buyer truly begins to recognize your brand power and takes the next step to engage with you. Our content and PPC teams work hand-in-hand to develop client-specific digital ad campaigns, where we identify buyers, their pain points and their preferences, including their research sources such as blogs, online journals, social groups, virtual events, webinars, Amazon, etc. With this strategic research, we are able to ensure highly-targeted social and search advertisements and retargeting, so our clients' clear messaging and calls to action appear in the right places, at the right time, to support our clients' sales goals.

- Jaymie Scotto Cutaia, CEO of JSA

The JSA team is available to help develop and execute a multi-channel marketing plan, or strengthen an existing plan with digital advertising services. The agency can also assist companies with turnkey virtual event management services, which include live-streaming virtual keynotes/roundtables/presentations, webinars, virtual press conferences, podcast broadcasts, post-trade show outreach, direct one-on-one prospect meetings and more. For more information, visit www.jsa.net or reach out to sayhi@jsa.net.

About JSA

Celebrating 15 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Lead Generation/ABM Marketing and Event Planning services to the telecom, data center and tech industries. Awarded 'Most Outstanding Telecoms PR Agency' by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships. Combined, these allow us to deliver the finest lead generation, media outreach and brand awareness services available, orchestrated in a timely, integrated marketing plan customized for each client, to offer optimal and measurable ROI.

Spotlight

Overcoming the Challenges of Increased Competition in Digital Advertising

Our Client is a multinational banking corporation that operates a network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

More featured news

Spotlight

Overcoming the Challenges of Increased Competition in Digital Advertising

Related News

DISPLAY ADVERTISING

MAGNA and Roku Find Creative Streaming TV Ads 2X Better Than Traditional TV Ads

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outside the traditional ad break. Beyond the: 30 on streaming TV investigates how marketers can create more engaging and powerful ad experiences on the platform. There were tests of three new "Beyond the: 30" video ad formats: Roku Original Vignette: A 30-second ad in which a brand references the Roku Original program being streamed. Thematic Tagged Vignette: A 30-second animated commercial in which a brand celebrates streaming. Watch Alongs: During commercial breaks, the brand sponsors discuss the television show or movie being streamed. All three "Beyond the: 30" ads outperformed traditional TV ads in terms of top-of-mind brand recall (+57% "Beyond the: 30" vs. +43%), brand favorability (+8% vs. +3%), and intent to search (+16% vs. +9%). These findings demonstrate the great potential of "Beyond the: 30" advertisements, which include increasing brand awareness and boosting sales. Multiple brands from many verticals participated in the study, including T-Mobile and Subaru. A home-based panel of 1,316 viewers was randomly split between exposed and control groups, who saw their preferred content intermingled with streaming-specific and traditional ads. Following the content viewing experience, viewers were questioned to evaluate the effect on brand key performance indicators (KPIs) and to get a deeper understanding of consumers' perspectives. About MAGNA MAGNA is the worldwide leader in media investment and intelligence. Its reliable data, innovative trial offerings, industry-leading negotiation skills, and exceptional consultancy solutions provide clients and subscribers with a compelling market edge. It is a team of specialists motivated by results, honesty, and curiosity. It helps customers and cross-functional teams through five core competencies: collaboration, education, accountability, connectivity, and enablement. About Roku, Inc. Roku introduced streaming to the TV. The firm connects people to their favorite streaming content, enables content publishers to grow and monetize massive audiences, and provides marketers with unique opportunities to interact with consumers. Roku streaming players and TV-related audio devices are available in the United States and other markets through direct retail sales and licensing agreements with TV OEM companies.

ADVERTISER CAMPAIGN MANAGEMENT

KERV Partners Audi and PHD Media for Dynamic Destination OTT Campaign

KERV Interactive | March 14, 2023

KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention. KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations. CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.” (Source – Business Wire) Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.” (Source – Business Wire) About KERV Interactive Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology. It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.

ADVERTISER PLATFORMS

Viamedia Adtech Has Huge Nationwide Growth from Its Advertising Managed Services

Viamedia | February 02, 2023

On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform. It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order management, financial reporting, and ad insertion, as well as increasing local, national, and political services' sales with direct response. It saves costs and increases monetization on advertising solutions for cable, telecommunication, OTT, or premium video providers, reducing employee costs, ad sales complications, and cross-channel marketing. In addition, it can include and exclude all technology requirements for advertising with its operational management software and Network Operations Center (NOC), which serves all markets. Telecommunications Product Manager of Frankfort Plant Board, Harvey Couch, said, "Partnering with Viamedia has allowed us to maximize efficiency of all operations so we can focus on providing our community with the best services and customer support. With Viamedia's advertising technology, we can maximize all revenue streams and easily scale our business moving forward without worrying about additional manpower. It truly is a win-win situation." (Source – Business Wire) Dave Solomon, President, and CEO of Viamedia, said, "This past year was a remarkable period for strengthening Viamedia's existing partnerships and establishing new ones, truly illustrating how our technical and operational capabilities can integrate with any provider's existing infrastructure." He added, "Managed services fill the gaps for our clients that don't have the staff or expertise required to own their regional or local media strategy and execute it fully." (Source – Business Wire) About Viamedia Viamedia, headquartered in Lexington, Kentucky, has been one of the largest independent advertising service providers since 2001.It advertises more than one million daily ads in about 130 zones across 28 states, with more than 60 markets nationwide. It engages all TV audiences with a single sales platform for over 6,000 local, regional, and national advertisers. In addition, it provides cross-media advertising solutions based on impressions generated, which fill the gap between the advertising process of linear TV and digital programming. Its cloud-integrated patent platform QTT® employs a self-owned technology stack for rich data ad campaigns targeting dynamic ads via linear TV.