AD NETWORKS
PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising platforms like Facebook, Snapchat, TikTok, and more.
The secret to Match Booster is the extensive identity enrichment data set Hightouch has built through partnerships with a number of the world's leading data providers. This identity store securely houses billions of hashed user identifiers such as email addresses, phone numbers, or device IDs. When Match Booster is toggled on, Hightouch matches identifiers from your first-party audience data with the identity enrichment data. As audiences are sent to destinations like Facebook, Hightouch references the identity store and enriches the audiences with the hashed identifiers before final upload to the various ad destinations.
With enriched identity data, advertising platforms can better match desired user profiles, providing larger, more precise audiences. Enabled with larger audiences, marketing teams are able to target or suppress more customers across channels; optimizing segmentation, driving personalization, and maximizing their overall return on ad spend.
For the first time, data onboarding doesn't mean storing your sensitive customer data with a third party. Now, enrichment can be done in real-time as your audiences get pushed into the advertising platforms, providing the security, flexibility and peace of mind desired by modern organizations.
"We're excited to launch Match Booster, one of our most powerful products yet," said Tejas Manohar, Co-CEO of Hightouch. "With Match Booster, we're helping marketing teams fill in customer data gaps and maximize their return on advertising spend. It's a game-changer for growth and performance marketing teams looking to get the most out of their campaigns."
Match Booster is designed to work with the many ad platforms that Hightouch already integrates with. It is available as an add-on to both Hightouch's core Reverse ETL offering as well as Customer Studio, Hightouch's suite of no-code audience tools. With just a few clicks, Hightouch customers can unlock secure data onboarding without the hassle of building manual pipelines, setting up data clean rooms, or paying for expensive Liveramp contracts.
The new feature has already delivered impressive results for Hightouch customers. A leading publisher, for example, was able to boost their match rates an average of +35% across Facebook, and TikTok, allowing the team to drastically reduce wasted ad spend on existing customers. A mid-stage SaaS company was able to enrich their customer data with additional identifiers, resulting in a 68% boost to their audience match rates on Meta platforms.
Match Booster is available today as a product for Business Tier customers. To learn more, read the blog post or schedule a demo with the Hightouch team.
About Hightouch
Hightouch is a leading provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 150+ destinations like ad platforms and CRMs. Hightouch is used by leading organizations like Cars.com, Spotify, TripAdvisor and GameStop to unlock a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization's single source of truth - the data warehouse out to the many business tools it is needed in.
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AD TECH AND MARTECH
ExchangeWire | May 15, 2023
Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).
Advertisers and media buying agencies around the world can now access the inventory via any of the demand-side-platforms (DSPs) integrated with the Broadsign SSP, including the Broadsign Ads DSP, while independent roadside media owners on the Adkom and Blip networks gain new programmatic revenue opportunities.
The integration, which includes Adkom and Blip’s mediation layer, unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape, making it simple to purchase through a programmatic platform. At the same time, independent media owners on the Adkom and Blip networks can increase revenue potential through new and repeat exposure to brands transacting on DSPs integrated with Broadsign.
“We’re committed to working with brands, agencies, DSPs, and SSPs to ensure that we are adding as much value as possible at every point of the programmatic transaction. Optimising campaigns, providing real-time reporting, ensuring prompt creative approval, and offering service to our customers on both sides of the transaction is essential to this mission, and our work with Broadsign will allow us to build on that,” said Andy Gotshalk, vice president of programmatic for Adkom and Blip. “We’ve watched and admired Broadsign’s efforts in the programmatic DOOH space and are excited to work with them to expand programmatic access to Adkom and Blip network inventory, which will ultimately serve the greater OOH industry.”
“Programmatic DOOH is advancing at a rapid pace, and more advertisers and agencies embracing the channel want access to unique and targeted inventory via Adkom and Blip offerings,” explained John Dolan, global head of media sales & service, Broadsign. “We’re thrilled to be collaborating with Adkom and Blip to bring Broadsign-supported DSPs and media buyers a host of new roadside screens, as demand for this kind of inventory continues to surge.”
About Broadsign
Broadsign empowers publishers, agencies, and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs along roadways and in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps publishers more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.
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AD TECH AND MARTECH
AiAdvertising | March 10, 2023
On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising.
AiAdvertising has the advantage of being a Google Premier Partner, which allows them to utilize Google's cutting-edge technologies and tools to benefit their clients. Through this partnership, AiAdvertising can integrate its Campaign Performance Platform with Google's machine learning technologies, including automated bidding and audience targeting, to enhance the effectiveness of ads and achieve higher returns on investment.
The Campaign Performance Platform developed by AiAdvertising is a comprehensive solution to manage personalized campaigns across various channels such as display, search, and video ads. By seamlessly integrating with Google's advertising platforms, marketers can enhance their workflow and obtain more profound insights into the performance of their advertisements.
AiAdvertising has recently incorporated ChatGPT, a large language model developed by OpenAI, to automate the creation of persona-driven content. By combining their expertise with Google and utilizing this integration, the company can efficiently expand persona-specific campaigns and deliver even more value to their clients.
The collaboration between AiAdvertising and Google as a Premier Partner marks a significant advancement in the fusion of marketer and machine and AiAdvertising's unwavering commitment to driving traditional advertising into the future. By integrating AiAdvertising's Campaign Performance Platform with Google's machine learning technologies, clients can now attain unparalleled performance, productivity, and efficiency levels. In addition, this partnership reinforces AiAdvertising's mission to deliver holistic solutions that assist clients in achieving their advertising objectives.
About AiAdvertising
AiAdvertising is a company that specializes in providing businesses with AI-powered advertising solutions. It uses advanced algorithms and machine learning technologies to optimize ad campaigns across various platforms, including Google, Facebook, Instagram, and more. The company's solutions are designed to help businesses increase online visibility, reach the target audience more effectively, and drive more conversions and revenue. AiAdvertising offers various services, including ad campaign management, audience targeting, ad creatives, and performance analytics. The company's team comprises experienced digital marketers, data scientists, and AI experts who work together to deliver high-quality solutions to clients across different industries.
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