DISPLAY ADVERTISING, RETARGETING
Clinch | February 23, 2023
On February 22, 2023, Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale.
It is a dynamic ad serving and DCO or personalization platform and creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimize dynamic and personalized programmatic campaigns for Samsung TV Plus and Audience Extension inventory suite of Samsung North America. In addition, it will provide connected TV, online video, display and mobile advertising campaigns through the Samsung DSP. Its solutions are open to Samsung Ads clients and partners worldwide this year.
Samsung Ads is Samsung Electronics' advertising platform for smart devices over desktop, mobile and TV. With a deep understanding of customer experience, it connects hardware and software companies with advertising agencies for the growth outcomes of brands at a vast scale. In addition, its single-source TV data provides consumer engagement opportunities during the connected TV experience.
Advertisers would be able to make creative decisions with the use of Samsung Ads' automatic content recognition (ACR) technology through the partnership. This technology provides unparalleled insights based on the smart TV behavior of the audience. In addition, with Clinch's Flight Control omnichannel activation platform, the leveraging advertisers could customize and scale campaigns quickly through a single workflow. This platform also provides multi-platform campaign insights in a real-time scenario.
CEO of Clinch, Oz Etzioni, said, "Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences." He added, "Through this partnership, we are able to bring a new level of real-time personalization to millions of Samsung-connected devices with superior automation and efficiency."
(Source – Cision PR Newswire)
Clinch, an advertising company, provides solutions for personalized video ads, real-time optimization with location, user and product, multi-screen advertising, unlimited scalability, dynamic rich media HTML5, automatic generation in all ad formats, and creative programmatic solutions. It is recognized as an omnichannel advertising service with AI-driven dynamic personalization technology and offers customized ad experiences across different channels for enhanced advertising performance and ROI. It automates workflows and provides data for personalized video and display ads across programmatic, CTV, social media, in-app, native, and DOOH.
AD NETWORKS, ADVERTISER PLATFORMS
Moloco | February 24, 2023
On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue.
Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets.
Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers.
Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”
(Source – Business Wire)
Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”
(Source – Business Wire)
Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.
Hivestack | March 16, 2023
Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards.
The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the help of Hivestack's programmatic DOOH advertising technology, advertisers will be able to reach a wider audience and send more targeted and personalized ads. It also marks a significant step towards the digital transformation of Hong Kong's out-of-home advertising industry.
Troy Yang, MD of North Asia at Hivestack, said, "Focus Media Hong Kong helps to expand the variety of DOOH screens for media buyers." He also said, “The whole team at Hivestack is thrilled to partner with Focus Media in Hong Kong, which will now exclusively use the Hivestack SSP to drive incremental revenue from our global network of advertisers." He further said, "This partnership provides countless opportunities for brands, agencies, and omni-channel DSPs both locally and globally to activate programmatic DOOH campaigns across some of the most strategic locations in Hong Kong."
(Source - Exchangewire)
The goal of the partnership is to bring in more money from global advertisers and take the process of buying programmatic DOOH ads to the next level. In Hong Kong, digital advertising that is based on data was expected to bring in 62% of all advertising revenue by 2022.
Hivestack is a full stack adtech company that specializes in programmatic digital out of home (DOOH) advertising. Their platform offers a complete suite of tools and services to enable buyers and sellers of DOOH advertising to activate campaigns and attract programmatic revenue. On the buy side, marketers can use the Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell side, DOOH media owners can use Hivestack's Supply Side Platform (SSP) & Ad Exchange. Additionally, the Ad Server can power impression-based, directly sold campaigns. Attribution enables buyers and sellers to measure business outcomes at all stages of the consumer sales funnel, providing a more complete picture of the effectiveness of their campaigns.